Digital literacy - a new language for disruption

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To achieve the digital enterprise, you need a workforce that embraces new ways of working. One in which theyre able to harness the power of information, collaboration, and communities to get their jobs done. This requires treating digital as a new language. One with a different grammar and syntax from what people are used to. And learning a new language isn't easy. How can we empower people through digital literacy to work smarter, treating digital as a language to use to express ideas and create magical experiences that people choose to participate in and, as a consequence, change their behavior? How can we get people dreaming in digital?

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#otew2012

Digital Literacy A new language

for disruption

@joyce_hostyn umpcportal.com flickr

We're in the midst of a new Wapping. ~Andrew Neilz, The Sunday Times

How digitally literate are you?

Digital Fluency Snapshot bit.ly/QTUk5V

ca technologies CIO survey

your executive?

80% of CIOs surveyed are concerned that their top-level

management team is not fully digitally literate

your organization?

your community?

your government?

It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change. ~Leon C. Megginson

Brian Solis

The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn. ~Alvin Toffler

89% of executives believe digital will disrupt their industry

33% believe their company has the policies & practices that will enable it to adapt. ~Forrester, 2012 Survey

Digitization leads to business model changes

Digital disruption, when properly understood, should terrify you

prevalence of free tools and services that enable disruptors to rapidly build products and services, the rise of digital platforms that are easily exploited by aspiring competitors from all directions, and the burgeoning class of digital consumers ready to experiment with new services -- have combined to unleash a disruptive force that will completely alter every business on the planet.

~James L. McQuivey, Forrester

B

A

20 Dave Snowden, Cognitive Edge

We have passed the tipping point where digital is something new, it just is. That means that every function in any organisation now needs to be re-written as digital. At Macmillan, I referred to this as operationalising digital. ~Katie Smith, CoGapp

drawing by Dave Gray

drawing by Dave Gray

bit.ly/QTUk5V

what is digital fluency?

Enterprise Architecture heres how it works today

Enterprise architecture is about designing the way this company will

do business in the future.

heres how it should

work tomorrow

49% reported that unfocused meetings is what makes them feel unproductive at work*

*USA TODAY Snapshots poll drawn by Dave Gray

digital fluency

ability to reliably achieve desired outcomes through use of digital technology

helped or hindered by the situational forces and the digital fluency of others

Digital Fluency bit.ly/Tx1lvA

dont see need to change dont see value in use of digital media assume technologies, not people, cause success or failure

recognize change is needed understand potential value but difficulty using basic digital tools and oversimplify or underestimate role of a new technology

view change as already overcome so may not see value in continuing to learn know what tools to use and how to use but may not have enough experience to achieve desired outcomes cite number of posts, tweets, or followers as key metric

change as opportunity know when and why (or why not) to use digital tools ability to choose the right tools and use multiple tools in combination look for uses in unintended ways

anti-literacy pre-literacy literacy fluency

Digital Fluency, Christian Briggs bit.ly/Tx1lvA

there be dragons

Christian Briggs

way of thinking

habit of mind

an ongoing process and group of practices

information literacy

game literacy

visual literacy

information literacy is the ability to know when there is a need for information, to be able to identify, locate, evaluate, and effectively use that information for the issue or problem at hand

~National Forum on Information Literacy

information literacy

game literacy

visual literacy

information literacy

game literacy

visual literacy

visual literacy is a set of abilities that enables an individual to effectively find, interpret, evaluate, use, and create images and visual media

~ACRL Standard

information literacy

game literacy

visual literacy

game literacy is based on three concepts: systems, play, and design it asks how game playing and game design can be seen as models for learning and action in the real world

~Eric Zimmerman

A person using these skills to interact with society may be called a digital citizen. ~Wikipedia

context interest

digital literacies education

work

community

personal

personal (digital lifestyle)

community (digital

citizenship)

work (digital

economy)

education (digital learning)

everything was once new

bit.ly/WjTiRn

Crossing Boundaries: Digital Literacy in Enterprises, Lilia Efimova and Jonathan Grudin

making digital a habit of mind

current belief

current behavior

desired belief

desired behavior

what do they need to

know, do, and believe to change? what new habits to

they need to develop?

drawing by Austin Kleon

What items you would include in baseline digital abilities training for your organization?

networking play

performance

appropriation

multitasking distributed cognition

collective intelligence

judgment

transmedia negotiation

negotiation

visualization

11 abilities of digital

Christian Briggs slidesha.re/VBhRfp

Doug Belshaw

Mozilla Web Literacies dougbelshaw flickr

dont make assumptions

avoid mistakes in behavior change

RELYING ON WILLPOWER FOR LONG-TERM CHANGE

ATTEMPTING BIG LEAPS INSTEAD OF BABY STEPS

IGNORING HOW ENVIRONMENT SHAPES BEHAVIOR

TRYING TO STOP OLD BEHAVIOR INSTEAD OF CREATING NEW ONES

BLAMING FAILURE ON LACK OF MOTIVATION

UNDERESTIMATING THE POWER OF TRIGGERS

BELIEVING THAT INFORMATION LEADS TO ACTION

FOCUSING ON ABSTRACT GOALS INSTEAD OF CONCRETE BEHAVIORS

SEEKING TO CHANGE BEHAVIOR FOREVER NOT FOR A SHORT TIME

ASSUMING BEHAVIOR CHANGE IS DIFFICULT

Persuasive Technology Lab Stanford

RELYING ON WILLPOWER FOR LONG-TERM CHANGE

ATTEMPTING BIG LEAPS INSTEAD OF BABY STEPS

IGNORING HOW ENVIRONMENT SHAPES BEHAVIOR

TRYING TO STOP OLD BEHAVIOR INSTEAD OF CREATING NEW ONES

BLAMING FAILURE ON LACK OF MOTIVATION

UNDERESTIMATING THE POWER OF TRIGGERS

BELIEVING THAT INFORMATION LEADS TO ACTION

FOCUSING ON ABSTRACT GOALS INSTEAD OF CONCRETE BEHAVIORS

SEEKING TO CHANGE BEHAVIOR FOREVER NOT FOR A SHORT TIME

ASSUMING BEHAVIOR CHANGE IS DIFFICULT

Persuasive Technology Lab Stanford

Fogg Behavior Model, Pushing Buttons & Pulling Triggers, Kelsey Ruger

How might we collaborate better on projects?

?

gamestorming for rapid

co-creation

wiki for project status

play collective

intelligence visualization

routine

Monday morning project status visibility

manager feedback

status meeting

project status

trigger reward

Charles Duhigg, How Habits Work

routine

trigger reward

Monday morning project status visibility

manager feedback

abilities: wiki tool team training team coaching (knowledge

champion, tips & tricks during team meetings)

motivators: manager put it

in the wiki social

acceptance of team

project status

distributed cognition

networking collective

intelligence

post status update to wiki link documents

Today, the basis of change is small changes in human behaviour, rather than grand organisational changes. It is a matter of hundreds (or even thousands) of individuals acting in new ways ~Daniel M. Cable, Professor of Organisational Behaviour

from digital literacy to digital enterprise

enterprise

organization

community

team

individual

we established a baseline digital-skills inventory thats tailored to every level of advancement in the organization. We have a training facility to make sure that if youre in a particular area, youre competent on the systems for that area. This goes for senior managers too; we have an area in the facility where we can pull the curtains, so to speak, and work with senior managers privately so we dont embarrass anyone.

~Robert McDonald, CEO P&G

Enterprise Architecture heres how it works today

heres how it should

work tomorrow

Disruption is the art of asking better questions, challenging conventional wisdom and overturning assumptions and prejudices that get in the way of imagining new possibilities and visionary ideas. ~TBWA/RAAD

How might we use social business to improve health in low-incomes communities?

OpenIDEO bit.ly/11ZZAxl

How might we service customers through mobile & social channels?

?

?

?

How might we engage our employees in an entirely new way?

?

?

?

How might we rethink the shopping experience?

?

?

?

you can teach an old dog new tricks

The digital revolution is almost as disruptive to the traditional media business as electricity was to the candle business.

In 2008, media declared the sky was falling: print would soon be dead. The world watched on in bewilderment as the publishing industry turned completely upside down a trend that is luckily tapering as the media industry adjusts to generating digital revenue with a whole new take on pricing and distribution.

~Ken Auletta, The New Yorker

Roadmap to Publishing Trends 2012

the publishing market is growing, not shrinking ~Bob Stein, Institute for the Future of Books

Roadmap to Publishing Trends bit.ly/VUhLlO

Is the future of literature the online game World of Warcraft? ~Bob Stein, Institute for the Future of Books

become a digital citizen

inspire your organization to start dreaming in digital

115 Capt' Gorgeous flickr

Its 2020 and your organization is dead. What happened? Write the obituary for your organization.

@joyce_hostyn

jhostyn@opentext.com

www.joycehostyn.com/blog

stay in touch