Cms forum, future of Web Content Management

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  • The Future of Web Content Management

  • David Nuescheler Chief Technology Officerdavid.nuescheler@day.com

    David NueschelerJackrabbit Committer / Memberuncled@apache.org

    David NueschelerJSR-170 Spec Leadjsr-170-comments@jcp.org

    David NueschelerTC Member / CMIS-JCR Liaisondavid@day.com

    mailto:david.nuescheler@day.commailto:david.nuescheler@day.commailto:david.nuescheler@day.commailto:david.nuescheler@day.commailto:david.nuescheler@day.commailto:david.nuescheler@day.commailto:david.nuescheler@day.commailto:david.nuescheler@day.com

  • Introducing Day Software

    Global WCM LeaderHeadquartered Basel, Switzerland and Boston, MassachusettsSupport Offices: California, Basel, SingaporeInternational Offices: Switzerland, Germany, France, Italy, UK, SingaporeHealthy, organically growing public company

    HG

    K

    A

    L

    C F

    B

    I

    J

    E

  • Agenda

    1

    6 Predictions.About the WCM Future

    3

    Summary.Questions

    2

    Demo.Predictions more tangible

    wishes.

  • OPENOPENTHE FUTURE IS

  • OPENOPENTHE FUTURE IS

    OPEN STAN

    DARD... AS

    IN

  • 7

    Introducing JCR

    170

    283

  • Introducing CMIS.

    RELEAS

    ED TO

    OASISMAY201

    0V1.0

  • Open Standards

    JCR & CMIS

  • OPENOPENTHE FUTURE IS

    OPEN COMM

    UNITY... AS

    IN

  • 11

    Open Source Drives Ubiquity

    ...many moreAngela

    Tom

    MichaelDominique

    Felix

    4

    Roy

    ApacheWebServer

    ApacheSoftware

    FoundationRESTApacheLicense

    HTTPURL

    JackrabbitSling

    +20 More

    JCRCMIS

    Bertrand

    Michael

    Jukka

    TobyPeeterDavidCarsten

  • CLOUDYCLOUDYTHE FUTURE IS

  • Who authorized this?

    How much Disk? Operating systemsInvestment

    Network Zone

    CPUs?Cores?

    Firewall

    Backup

    root access?Unix Sysadmins

    Shipping Date

    Rack spacePurchase Order

    Internet Connectivity?

    Load Balancer

    SAN / NAS

    Hosting costsJVM Version

    What Filesystems?

    Disaster RecoveryAgreements Sizing

    IP AddressWeb Server

    Clustering

    ConfigurationHardware Request FormLatency

    Performance Tuning

    I need hardware to run WCM...

  • hardware for rent.

    CLOUD

    To the rescue...

  • The Hybrid Cloud

    CRXJCR CompliantContent Repository

    On-DemandCQ

    On-Premises

    CQ

    PackageShare

    Elastic Scalin

    g

    Ready-to-us

    e

    Services

    DAM WCM SoCo

    Targeting Analytics Segmentation

  • Storm Traffic

    Q1 Q2 Q3 Q4

    se

    rve

    r1s

    erv

    er2

    se

    rve

    r3

  • Scaling Options in ECM1 2

    Ostrich-style

    1. Configuring Clusters

    Several steps are needed to setup a Communiqu 4.x cluster with CRX 1.4 TarPM.

    Copyright 1993-2008 Day Software AG Configuring Clusters

    PDF Created : 19.10.2008 14:09:59http://docs.day.com

    Page 1/1

    ! ! "#$%!&!'(!&)*!

    +,-!.,/!0'12%12!-#1#$%3!45!0'1(6$7361$!86$9!:;#6

  • Scaling Options in ECM

    3

    Cloud-styleHot-Join

    cluster-borne

  • BUSINESSBUSINESSTHE FUTURE IS

  • CMOMarketing

    CIOIT

    Authors

    SiteOwner

    Developer

    Systems

    WCM StakeholdersBUSINESSOWNER

  • Application & WCM 1.0pre 2010

    WebApps WebSitesmiles

    portalsbusiness apps

    extranetscommerce

  • Drag & Drop Integration

    applications, portlets, gadgets

  • Aligning with business.

    +

  • CONTEXTCONTEXTTHE FUTURE IS

  • Users, are users, are users.

    1032

    2

    104

    2

    105

    Authors

    Intranet

    Public

  • Identify

    Inside the Online Marketing

    Segment the audience

    Target Campaigns

    Campaign Buy Now!

    ...and win.

  • MVT: Let your prospect decide.

    Your HiPPOs fave.

    Your favourite.

    Your designers fave.

  • Context centric

    CRM / Profile

    Behavior

    Current Environment(very current)

    Preferences

    RecommendationsSegmentation

    Drives User Experience

    Context

    extendvisualizesimulate

  • AGILEAGILETHE FUTURE IS

  • Adapt in changing markets

    1content

    2structure

    3logic

    ...well thats why you have a CMS.

  • Data First.

    Your content model is going to be...

    ...WRONG....it is just a matter of time

  • Componentized Deployment.

    Your application is going to be...

    ...OUTDATED....or buggy.

  • MOBILEMOBILETHE FUTURE IS

  • Built-in Multi-Channel Device detection

    mobile &navigation

    Built-inMulti-Channel & Device Detection

    pdf / print

    newslettersrss & atom

  • Mobile Content

  • Game Changer

  • Agenda

    1

    6 Predictions.About the WCM Future

    3

    Summary.Questions

    2

    Demo.Predictions more tangible

    wishes.

  • demo

    http://localhost:4502/http://localhost:4502/

  • demo

    http://localhost:4502/http://localhost:4502/

  • Agenda

    1

    6 Predictions.About the WCM Future

    3

    Summary.Questions

    2

    Demo.Predictions more tangible

    wishes.

  • Is your WCM future proof?

    OPEN?CLOUD READY?BUSINESS ORIENTED?CONTEXT CENTRIC?AGILE?MOBILE?

  • THANK YOUTHANK YOU

    david@day.cominfo@day.com@davidnuescheler

    contact