7 Ways to improve your sales conversion processes

  • Published on
    05-Dec-2014

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What's the point of getting traffic to your web properties if you're losing a high percentage of these visitors as they go through your sales process?Improving your website's sales process clickthrough rates by as little as 5% can improve your money-in-the-pocket by 50%Yes, large visitor counts are good for the ego. However, large numbers of buyers are even better for your ROI or ROE (return on effort)..

Transcript

  • 1. SEVEN Ways to Improve your Sales Conversion Process OR... How to increase your existing website sales by (at least) 5%! www.desktopmarketingsystems.com Kenneth Doyle www.desktopmarketingsystems.com
  • 2. 2. Find Out why you Lose Sales! Flowchart your existing process Insert Google Analytics into your site Identify the sales path to track Run a short campaign through PPC Identify where your prospects leave www.desktopmarketingsystems.com Kenneth Doyle www.desktopmarketingsystems.com
  • 3. 3. Test - Run the Granny Test Ask your Granny to buy from PPC Watch where it works for her Watch where she gets lost in process Make changes to your process Make notes on your flowchart www.desktopmarketingsystems.com Kenneth Doyle www.desktopmarketingsystems.com
  • 4. 4. Tweak - The 3 click test Three clicks to conversion (optimum) How many clicks do you now have? Reduce your jump through hoops Reduce clicks in sales process to 3 Focus on fluidity and EASE of use www.desktopmarketingsystems.com Kenneth Doyle www.desktopmarketingsystems.com
  • 5. 5. Tweak Measure EASE of use Keep ONE signup process only Eliminate many jump through hoops Is your sales process linear ? Is your sales process KISS? Is your sales process honest? www.desktopmarketingsystems.com Kenneth Doyle www.desktopmarketingsystems.com
  • 6. 6. Tweak Measure small to BIG! For NEW clients small ($) is good For existing client big doesnt matter Focus on small sales for new clients Upgrade (backend) to big sales later Focus on relationship building first www.desktopmarketingsystems.com Kenneth Doyle www.desktopmarketingsystems.com
  • 7. 7. Tweak your sales processes Refer to flowchart notes Identify weak links in process Re-run short PPC campaign Re-run the Granny test again Repeat 2-6 until conversion is 5% www.desktopmarketingsystems.com Kenneth Doyle www.desktopmarketingsystems.com
  • 8. 8. Repeat to continually improve Flowchart your existing process Insert Google Analytics into your site Identify the sales path to track Run a short campaign through PPC Identify where your prospects leave Analyse Test Tweak Analyse Test - Tweak www.desktopmarketingsystems.com Kenneth Doyle www.desktopmarketingsystems.com