2020 Social Employment Brand Listening Report

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    19-Oct-2014

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DESCRIPTION

Employment Brand of two Indian firms on the Social web conversations

Transcript

Slide 1

Analysing Conversations about

the Employment Brand

2020 Social: Because Business is Social

Company A vs Company Z

Listening Report for India

Reporting Period 01-03-10 to 31-03-10

Points to Note This report looks at only conversations on the social web

by people.

The press releases and mainstream media mentions have not been featured in this

Conversations for 2 Indian IT organizations have been analysed in the following way:

They have first been grouped by their share of voice (slide 4)

Then they have been analysed based on their sentiments (slide 5)

Finally the conversations have been grouped based on the areas they have been focusing on (slides 6 and 7)

Finally, a specific analysis for one of the firms and recommendation based on the analysis is given on slide 8

Share of Voice

26

84

2

19

0 20 40 60 80 100

Company A

Company Z

Others

Microblog

Blog

Sentiment Analysis

0 10 20 30 40 50

Company A

Company Z

5

9

15

4

26

50

1

9

Very Positive

Positive

Neutral

Negative

Very Negative

Company A- Conversations

1

24

3

Others HR CSR

Bonus announcement.Top performers received

as much as 200% bonus

Discussions around fairness of test

conducted by third party

for Company A < Neutral

to Negative>

Conversations on employees receiving

Annual gift from

Company A

Joke on hiring

Company As tweeton World Water Day

CEOs focus on energy conservation

Company Z- Conversations

4

62

2

37

Contests HR Others CSR

Unfriendly HR policies

Over 4,000 resignations in Feb

Plans to hike salaries in April 2010

Employee incentives and bonuses

Aspirations 2020 Indias Best Student Programmers Awards

Company Z observes Earth Hour

Jaagte Rahocampaign

Team training at Games

Company organizing a

Bloggers meet

Actionable Insights & Recommendations For Company A

Insight 1: The people on the social web are essentially in the talent pool of IT firms are very interested by the HR related factors of the Organization

Recommendation 1:

Create outposts on social media platforms like Facebook, SMSGupShup, Orkut, Youtube etc

Participate in Employment branding/ Careers/ Jobs related conversations on these outposts

Build a talent community involving hiring managers, recruiters and discussions

Try and bring people to the organizational talent community from these outposts to directly engage them

Insight 2: Issues around third party testing for hiring seem to be negative.

Recommendation 2:

HR and Recruiting teams should be trained on process of engaging with such negative feedback on the social web.

These negative posts should be acknowledged and addressed and communicated back to turn negative conversation into positive or neutral one

Insight 3: Limited positive impact of CSR activities

Recommendation 3:

Use the social outposts described earlier to engage people on conversations on such activities.

Build engagement by asking people to share their view on what Company A is doing and link to them

Contact us:

Email: gautam@2020social.com

Twitter: @gautamghosh

Web: http://2020social.com