2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China by HRoot

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2014 Rankings and Whitepaper of TOP 100 HR Service Brands in Greater China by HRoot

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1. ContentsO v e r v i e wThought and ActionHuman Resource ServiceMarket Review in Greater China, 2013-2014Branding and Marketing of HumanResource ServiceC a s e S t u d yCEB: Brand Practices of Close-loop LeadsManagement and Emotion MarketingLove Inside Brand Transformation of GuanaitongTale Base: Creating the Top Brand of Talent Supply Chain1 0 0 B r a n d sCompany IntroductionAbout the ranking listAssessment Model and ProcedureBrand Evaluation ModelAcknowledgementAbout the ResearchAbout the PublisherDisclaimerCopyright Statement0010130260390901071081091111122 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 2. OverviewTop 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 1 3. 2 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 4. Currently, Korn Ferry provides executives hunting, recruitment process outsourcing services, employer branding, talent assessment and evaluation, staffmanagement, executive coaching and other services in the world. Except executives hunting, other businesses in the financial contribution increase yearby year. The new corporate brand released by Korn Ferry in 2013 shows its business changes.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 3 5. 4 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 6. Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 5 7. 6 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 8. Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 7 9. 8 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 10. Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 9 11. 10 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 12. Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 11 13. 12 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 14. Case StudyTop 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 13 15. CEB is the leading member-based advisory com-pany.By combining the best practices of thou-sandsof member companies with our advancedresearch methodologies and human capital ana-lytics,we equip senior leaders and their teamswith insight and actionable solutions to transformoperations. The CEB member network includesmore than 16,000 executives and the majority oftop companies globally. CEB s SHL Talent Mea-surementSolutions is an important part of our In-tegratedTalent Management Services. CEB sSHL Talent Measurement Solutions offer sci-ence-based assessments, benchmark data, andtechnology and consultancy services to help or-ganizationsassess, select and develop the rightpeople for the right roles.14 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 16. CEB: Brand Practices of Close-loop LeadsManagement and Emotion MarketingInspiration of 57%Hello, CEB please?" According to the CEB's research, in today's B2B environment, 57% users when they really contact the suppliers, they havedone the research, and have a certain perception and understanding, even the CEB's customers. Moreover, these "active" clients usually havestronger cooperation. Because they are familiar with CEB insights and theories from various communication channels, and some will be silentlyassessing the products and services.Since 57% of potential customers actively seeking information. So, CEB chooses a set of inbound marketing to help potential customers discoverinformation more easily through online and offline platforms. At an early stage, to convert potential customers awareness of the CEB to brand pref-erenceand finally into sales leads.Actually, this is the new rule of marketing, and the combination of theinitiative marketing and inbound marketing falls to the ground throughthe one-piece content-centered marketing model.of tracking and locating of online users, and analyze digital bodylanguages of these potential users, to find out the user purchasingpreferences and habits, they will be more accurate to obtain salesleads or have potential customer requirements?In other words, the maximum use of tracking and identifying networkInbound Marketingnitiative Marketingwin attention from the marketSeeking known andactively potentialcustomersThroughself-considerationcluesA further chance tocommunicateuser's ability is also close-loop marketing. Close-loop concept originated from automatic control theory. Its core is building a feedback loop betweenthe input and output, through the feedback loop to obtain feedback analysis, and according to the results to adjust the input. Enterprise production isthe ultimate goal of marketing. Why B2B Marketing still do not fully realize the close-loop marketing and maximizing the effect? The key reason liesin the enterprise marketing team or decision lacks of advanced ideas; passively performs; or don't know or care about the new modern marketing.The second is the lack of a certain technology platform support.CEB close-loop leads managementIn 2012, the CEB set out to create a close-loop process. This close-loop process combines marketing and sales performance which closely cooper-ateswith the sales, and improves business performance. Close-loop leads management of CEB focuses on identifying customer buying processes,constructing a close-loop lead management with sales personnel to identify and nurture leads, sharing leads behavior, creating customer profiles forthe target objects, designing marketing pattern based on target customers purchasing content and eventually focused on metrics and return oninvestment.Process is complicated, broadly speaking, the close-loop trail attracts potential customers by publishing high quality content in all channels of mar-keting,making customers perceive the brand. CEB defines leads as customers who are interested in certain products, rather than registered partici-pantsof the conference, or groups receive a business card or download white paper. Marketing department by inbound and active marketing to gen-eratesales leads, and to grade the clues to get high scores, which will be transferred to the sales department. Leads under standard will be nurtur-ing;marketing will evaluate these clues, and failed clues will return to the market for cultivation and score to reassign once again. This is theclose-loop process leads. In this process, marketers with sales personnel to identify and foster, update and share clues of their digital and offlinebehaviors (for example, registration and phone answering).Technology is icing on the cakeCEB marketing experts not only have an advanced set of market mar-ketingcognitive concept outside, while also borrowed integrated withEloqua, the marketing monitoring analysis tool of SaaS (software as aservice) platform. Through automatically capturing customer reply ofmarket activities, sales behavior of reaction, thus, it is better to under-standpurchasing behavior and reach promoting income growth effec-tively,which can be more effective to artificial intervention of errors,having an insight into buyers reaction on marketing strategy, achievingresources optimization configuration. This is icing on the cake forclose-loop leads management of CEB.9KGXIN+TMOTK+RKIZXUTOI6XUJ[IZY3GT[GROJKU(GTTKX9UIOGR3KJOG4KZ]UXQ9KSOTGX3UHORK9OZK)[YZUS2GTJOTM6GMK3UHOROZ_'JKXZOYKSKTZ+SGOR'IZOOZ_9IUXOTMIR[KY,UYZKXOTMIR[KY9GRKY6KXIKVZOUT+GR[GZOUT6[XINGYKTop 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 15 17. CEB's marketing team will also purchase customer relationship management system Salesforce, and consists of all platforms, including socialmedia, traditional media and other channels of sales leads or potential customer demand data are integrated into the platform. In short, the sharingplatform of CEB marketing team and sales team information--the same platform of customer profiles, on this platform, marketing and sales teamsidentifying and nurturing leads, sharing the behavior of clues. Marketing and sales departments use the same language, on the same platform,regularly updates schedule. Sales team can see how market based on sales targets to have a clue, and market sales team can better understandhow to follow up on sales leads.Treating content-centric 360 degree marketing mode as natureMarketing activities of the CEB is multiple and diverse, but the essence is the same--content-centric 360 degrees model. Through high qualified withbusiness insights content and education attracting potential customers, and it translates into high qualified sales leads. These leads are everywherein search engines, electronic brochures, videos, webinars, banner ads, social media, mobile Web, email and other channels. At the early period ofsales, potential customers are always in the perception of the brand, as well as the insights. While doing these activities before, CEB has createdcustomer profiles for Persona, published content and channels are based on those account types. These archives are not achieved in an action. It isa step by step process with team cooperation. Line employees of each sector and each region on the same platform sharing their perception andunderstanding for market and customer. Summarized and refined by marketing department, after wrote the content by headquarters according tohighly refined customer insight, regional market department will accord to the regional customer archives to amend and correct, which promisescontent to trigger the pain of potential customers easily, and be more resonant and valuable.Journey from Call to ActionAfter having the content and target customers, CEB can lead potential customers to a journey through the system, as shown in figure. During thisjourney, CEB according to clues for activities reflection provides appropriate content for guidance. A variety of content, including the infographics,report summary, the full report, directly contact the company, such different content and information. At the early stage, CEB may send humanresources managers infographics which are easy to understand; send a full report to the directors of human resources; send a summary report tothe human resources manages with their responses; or invite them to participate the seminar, and after get some feedback, continue to nurture andguide the clues for this journey. During the journey, CEB through the Call to Action increases customer experience, so that customers can spend theleast amount of time to obtain the greatest value, capture customer behavior, and lead customers in time.16 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 18. Interesting cases to assess cluesAfter the generation of sales lead, an indispensable step is to assess the quality of leads to determine what to do next. CEB Asian Marketing Direc-tor,Heidi provides an interesting example.Black part is the clue of market behavior that most companies be able to grab. Picture on the left shows disconnected sales calls, traditionally thisclue would be deemed as disqualified leads. But, through the help of technology, capturing the digital behavior of this clues, found the clues actuallyhad actively responseafter the phone message, this clue browsed website for four pages; after sent email, this clue downloaded the related whitepaper; then after the second sales phone message, clue browsed website for two pages, so it should be an qualified clues. Sales team saw the clueused to access web pages, download reports, respond emails as well as by the platform, in order to determine the priority of tracking this clue, aswell as how to talk, lead and capture business opportunities.A marketing activity will result in a lot of sales leads, may also have a sales leads which interacts with the CEB in the different activities, artificialanalysis of sales leads is good, but the effort, time and money spent are huge. Meanwhile, the clues are verified by phones several times beforegiven to the sales department which causes tiredness. Thus, the CEB's close-loop is an automatic evaluation system for clues--through the system,the system will auto-evaluate and filter a number of clues that are not compliant.CEB evaluates the clue from the explicit and implicit aspects. Explicit factors refer to position, industry, number of employees and other externalfactors. As a clue to the purchase ability or tendency, these data can be matched based on database or collected via the online form. Implicit factoris interaction and feedback of this clue and marketing activity, such as meetings, site visiting, and files downloading. According to Ms. Haijin Huang'sexperience, the grading of each company is different. Even if competitors in the same industry, difference is there, because none of the company'sbusiness operations, profits, sales tactics are the same. Meanwhile, grading standards between different industries, regions and products, you canhave several or even dozens of differences. More standard, higher maintenance costs. Maintenance costs are not real money, but in updating thesestandards, especially in the rapidly developing or quickly upgrading products markets, customers in these markets may change quickly, then thecorresponding standard scores need to be restructured.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 17 19. Return on investmentThe vast majority of outcome measurement is the return on investment formarketing activities. The income of close-loop leads marketing contribu-tioncan automatically generate digital effects, which are accurate and intime with clear interface.Marketing from promotion to emotionalways on the roadClose-loop leads management is the application of data in the field ofmarketing, emphasizing feedback and data collection. Through analysisinteract with potential customers in a variety of channels timely and valu-ably.These channels are various, but whether it is active marketing orinbound marketing or a combination of both, what is required for all iscontent-centric. But when each institution is in the almost same channel,the channel is easier to copy, such as Weibo marketing, everyone rushingheadlong into action, then what is the next tipping point?Heidi advocated emotional marketing. A video in 2013 she illustrates,Google's search service reunited long separated India and Pakistan'sfriends and relatives, which implies emotional transmission of videos, andmakes India users of Google achieving a rapid growth of the area. Heidiargued that the spread of social media influence, not only requiring CEBmarketing content to be interesting, but also should allow enterprises tohave more emotion, in a personalized way to express opinion and reflectthe values of products and marketing.Mobile Internet technology is not the absolute factor of brand main-taining,traditional channels remain effective. Enterprises are eventu-allygoing to be customer-oriented, strengthening the quality of prod-uctsand services. Meanwhile, ever-changing marketing strategiesmaximize the ability to trace and locate network users, more accu-ratelycapturing sales leads or potential customers requirements, inorder to fundamentally enhance the brand's competitiveness.18 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 20. Love Inside,Brand Transformation of GuanaitongThe guru of Marketing Philip Kotler once said, marketing is not selling their products and services ina smart way, but the art creates real customer value. Each consumer is a fresh image with emotion,personality, and eagers for love. Business needs to return to love.Last year, our company's slogan is Inspire Welfare , and this year we change it into LoveInside . As Mr. Jun Pan, General Manager of Guanaitong said, This change is because not onlythe new logo puts love in the middle , but also reveals Guanaitong hopes to build Love Insideecosystem, and realizes win-win concept. And the change in the brand appeal also warms the coldbusiness world.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 19 21. GET and GIVE of GuanaitongAs the Chinese most famous comprehensive human resource service provider CIIC s subsidiary company, and China s first one-stop non-cashincentive and recognition solution provider, the business orientation of Guanaitong is flexible benefits outsourcing providers. Until last year, thebusiness focus of Guanaitong was on how to make the enterprise benefits be more valuable: with a one-stop platform work style, and integra-tionof various kinds of benefits suppliers, to help enterprises to fully meet the personalized demands of staff. This is called the considerationabout the level of GET, concluded into the brand slogan is Inspire Welfare .In early 2014, there was a comprehensive promotion about the positioning of Guanaitong, hoping not only can let the enterprises and the staffgain more values and better experience in the aspect of GET , but also can initiate employees and enterprises give back to the society at thesame time, this is known as a level of GIVE . An all-win ecosystem is formed among enterprise , employee and society with the connectionof GET and GIVE , and consequently brings in the brand slogan of Love Inside . Meanwhile, for the logo of Guanaitong, the i in airepresents people, and the a shapes like the alpha on behalf of the infinite, the combination of the two letters is pronounced like love inChinese, which fully embodies the core of the brand From love and care to the infinite .Based upon the change of brand appeal, Guanaitong did some adjustments in terms of brand promotion and dissemination. Guanaitong alwaysfirmly believes that good brand appeal is the value marketing based on high quality products and services. Therefore, this year, promotion andtransmission of Guanaitong are mainly revolving around three points: value, products and activities.The level of values: using the timing of new facelift of the brand VI, putting forward the value proposition of feeling love, delivering love and LoveInside ecosystem. By the national roadshow activities of Chinese enterprises staff caring action , it spreads of brand value of Guanaitong.The level of products: summarizing the products of Guanaitong andchoosing to integrate and promotionally plan the star products, and furtherimproving the brand by the products.The level of activities: using industrial influential activities, to communi-cateand expose brand. Guanaitong joints with Love Inside partners toparticipate, and display the brand on the annual events such as ChinaHuman Capital Forum and China HR service provider EXPO.A disable artist Ms. Hong Xia performs paper-cutting, and her work is embeddedin silk scarves and other derivatives provided by Guanaitong, as a loving gift forpromotion. Part of the payment for goods will support the employment of disabledpersons and their skills training, to let more disable persons exert their personaltalents and realize their career dreams.Brand advantage from continuous innovationGuanaitong believes the only way to keep the brand, in addition to continuously improving their core competence, is the constantly innovation andre-innovation on the brand promotion. Currently, at the brand level, Guanaitong has been initially formed the value of communication strategyabout Love Inside and integrated within the star product promotion strategy, then Guanaitong will focus on the increase of image positioningabout corporate welfare expert between the value of the brand appeal and the star product marketing promotion, to form a trinity brand promotion.Compared with the similar enterprises simplification tendency of brand positioning, three-dimensional brand strategy of Guanaitong will showmore advantages along with the development of multiple publicities. And brand communication to society, the enterprise and employees are thecore of the brand effect assessment in Guanaitong.Corporate brand is closely related to customer satisfaction. Guanaitong always focuses on the customer experience in the process of service.Service objects of Guanaitong are from the decision makers of buying service products, namely the human resource executives and other man-agersin enterprises, to the service products end users, namely, employees. From accepting enterprise enquiries, signing a contract, platformdeployment, end users selecting and using products, logistics, until the after-sales service, Guanaitong has strict control process of the wholeservice chain.At the same time, Guanaitong also uses 400 hot line, official Wechat account, website and various channels to collect customer feedback andestablish daily contact with customers, to ensure that customers' problems can be solved at the first time, and provides the voices from the termi-nalsfor the future improvement of products and services.Take the GAT Festival Benefits as an example, it applies to the concept of Tong, and multiple levels and suppliers fully meet the personalized demandsof the enterprises and employees. But because of various standards of logistics and inventory managements of different brands, it happened before thatduring the peak time, products were arriving late or out of stock. After listening to all parties opinions, including customers, Guanaitong takes reforms inmany places for the next festival products: such as the advance evaluation about logistics and inventory levels of brand owners, and when up to stan-dard,they are on the system to obtain standardize management; giving a sufficient permission for customer service staff to deal with customer disputes...These measures of adjustment and optimization immediately drop customer complaint rate to 0.29%.20 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 22. Guanaitong is an Internet-kind enterprise, and its most business practices leave a mark on the enterprise internal and external network platform.Everything can be traced back. Therefore, after years of development, Guanaitong also accumulated a large database. The next action of Guanai-tongwill pay more attention to the value of this aspect. Guanaitong hopes that in the near future, it can make the fullest use of these data as bigdata analysis. In particular, all sorts of data based on real business trends and group analyses will appear, and through the release and share ofthe reports to make Chinese enterprises' human resource executives can timely grasp the market trend, establishing human resource strategyreasonable for the development of the company. At the same time, Guanaitong also wants the analyses can work as references for the industryexperts and related government agencies. By that time, Guanaitong will become a real mighty brand throughout the enterprises and employees.New media technology and the fans effectGuanaitong is an Internet-kind company, for a long time, mobile and digital media are the main channels for its product promotion, such as,through search engines such as Baidu, Guanaitong undertakes thousands of enterprises active inquiries every year.In addition, this kind of social media also plays a great role in the brand promotion of Guanaitong. In this year's news conference of Chinese enterpriseemployees caring action , Guanaitong applied to the high-tech digital technology and do an excellent performance about the platform service of Guanai-tong,after this, the performance was cut into videos and forwarded in video websites, which formed a very good communication effect.Guanaitong also attaches great importance to the customer relationship maintenance through social media tools. Nowadays, it has Wechataccounts CIIC Guanaitong for HR and aizaiqizhong for customer enterprise employees respectively.At the same time, with the help of some mobile and digital media, Guanaitong finds customer needs, and carries out the benefits survey of Inves-tigationon the Present Basic Chinese Employees Caring Situation .As the mobile and digital media in the future will be more and more influential, Guanaitong will also continue to grasp the trend, and make thebrand have a better interaction with the audience in the media.With the recognition of the fans, there will be a reputation, and then it will be transmitted widely. Without brand, fans economy will not last for along time, so fans and brands complete each other. Establishing fans groups is always the dream of Guanaitong.We want to make friends with every individual employee. This is also why the business model of Guanaitong transforms from B2B intoB2B2C. Mr. Jun Pan said, The final experience of Guanaitong is employees, if we can have a good fan effect in the group of employees, theenterprises will naturally regard us as the solid choice.Fans marketing is not an easy thing, and it is important to have enough interactive communication. Nowadays, the B2C marketing Wechataccount aizaiqizhong has tens of thousands of real fans, and they are all customer enterprise employees of Guanaitong. Guanaitong irregularlylaunches some topics related to love and invite fans to show their opinions, and many ideas about love from some offices also give Guanaitonga lot of inspirations. Based on this, Guanaitong is considering to establish a mechanism to let the fans could participate in the business planning ofGuanaitong, such as product design, to further play the function of the fans in the Love Inside ecosystem.Flexible Accounts Purchase and Payment of GuanaitongPayment PointsCorporate EmployeeSupplierPurchase PointsCollocation PointsExchange of GoodsCash Settlement##$NPEFPG(VBOBJUPOHDeliveryTop 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 21 23. Creating the Top Brand ofTalent Supply ChainTale Base Talent Network Technology co., LTD. is the top brand of talent supply chainmanagement. It is a person-post matching expert of creating and focusing on the talentsupply chain concept practices. Based on employment network and through the combi-nationof Test + Hire intelligent recruitment patterns, Tale Base helps enterprises tobuild talent supply chain. It improves the professional and scientific talent management,which helps enterprises to realize the sustainable development of human resourcesmanagement. Tale Base, meanwhile, is the only industry using IT technology to improveeffectiveness of personnel employment and decision-making processes. It is the com-prehensivehuman resources management service provider for talent assessment,headhunting, RPO recruitment and campus recruitment.22 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 24. Performance generated from wisdom The meaning of Tale Base is Performance Generated from Wisdom. In short, the mission of Tale Base is to help enterprises by improvingthe talent management, to achieve the goal of improving organizational performance.As the top brand of talent supply chain management, Tale Base is also a person-post matching expert focusing on the talent supply chainconcept practices. Since its establishment, Tale Base grows rapidly. It also took various measures to win the market recognition andacceptance constantly.At present, the Chinese market filled with various definitions and concepts about talent management. The talent supply chain theory aboutthe Chinese market talent management concept is put forward by Tale Base research exclusively. 2011, Tale Base did a market researchfor talent supply chain. There were a total of 665 enterprises participated in the survey, covering the local leading enterprises and excellentforeign capital enterprises basically. By far, it is the largest research about Chinese enterprises talent management present situation. Thestudy lasted six months, and collected a lot of first and second-hand data. Based on these studies, Tale Base puts forward the talentsupply chain concept, namely, Just-In-Time dynamic talent management system. Short-term talent planning, dynamic, flexible standardtalent inventory, and maximizing the ROI of talent cultivation and talent supply without time difference, these are the four parts constitutingthe four pillars of talent supply chain management.Broken, reinventing talent supply chainTale Base proposes Just-In-Time talent supply chain management mode, namely, the use of the application of supply chain to managetalents. At the right time, under the changing external environment and market environment, enterprises have the cost-benefit optimizationway of talents attraction and recruitment, deployment and configuration, training and incentive, talent quality, quantity, structure, efficiency.It can meet the long-term stable business development needs of the organization, and ensure the implementation of organizational strate-gy.Through the integration process of talent management activities, talent supply chain management carries on the overall coordination,and evaluates the result of the activity. It forms a circle and constantly optimizes system and circulation, reducing the risks of talent supplyuncertainties.Talent Supply Chain Management Model of Just-In-TimeEnterpriseStrategyExternalEnvironmentDynamic Short-termTalent PlanningROI Maximizingof Talent TrainingTalent Supplyof JITFlexible andStandardizedTalent InventoryTalent Supply WithoutTime DifferenceOrganizingAbilityEnterprisesPerformanceSource from: Tale Base Overview of the Present Situation Investigation Report on the Internal Talent Supply Chain Management in 2011In talent supply chain management mode, after predicted vacancies changing into real vacancies, the mode should supply in time andcontinuously shorten the time of supply. It emphasizes the timeliness, which reduces the waste of talent in the enterprises.Tale Base always adheres to help Chinese enterprises to build talent supply chain, and boosts the sustainable development of Chineseenterprises. In 2012, Tale Base publicized a book Build Talent Supply Chain, elaborates the definition and principle of the supply chain. Fororganizations, how to better help enterprises to enhance performance through human resources management, and to achieve the sustain-abledevelopment of the enterprises, it is an important purpose for the enterprise creating the talent supply chain.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 23 25. Locate locally intensive farmingChinese local enterprises are deepening their understanding about the talent management. They are also more aware of important valueof the talent management strategy to the enterprise overall strategy implementation. Tale Base based on South China market, and itstarget customer are the Chinese local companies. At present, more than 90% of Tale Base businesses are from the local companies inChina. In addition, the South China region is also the gathering place for Chinese domestic private-owned enterprises and state-ownedenterprises. A large number of outstanding domestic enterprises, such as Huawei, Tencent, Vanke, SF-Express, and China MerchantsBank, gathered in south China. With strong market acuity, these companies attach great importance to talent management. Meanwhile,Tale Base set up branch offices in Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, and Xiamen.Tale Base pays huge attention to develop products and solutions suitable for China domestic market. It adheres to the professional serviceconcept, delivering the greatest value for customers. Departing from jobs, Tale Base designs the content of the assessment according tothe requirements of the job qualifications, performance, situations, and problems. As a starting point, Tale Base firstly conducts a largenumber of customized developments for the enterprises, and then applied them into the standard products. In the process of cooperationwith large companies, Tale Base helps them to develop standardized products, promoting to more customers and expanding the market.Tale Base, for example, develop customized products for SF-Express. After this, the standardization of products can be applied to otherlogistics company.Tale Base plays a huge role in the services and understanding of local Chinese benchmarking enterprises, promoting specialization, stan-dardizationand refinement of talent management in Chinese local small and medium-sized enterprises!Terminal change from B to C Cepin leader of intelligent recruitmentTalent assessment has become one of the magic keys for human resources management. With the professional talent assessment tools,more and more human resources managers begin to judge, identify, select, appoint and train talents. This results a huge demand, andcreates an unprecedented spurt of growth in talent assessment market. The huge market value is bound to attract more enterprises to join,in the fierce market competition, Tale Base has adopted various measures to improve market recognition rapidly.For the traditional assessments, generally, they serve for the B-terminal users, namely, the business users, rarely involve the C-terminal(consumers). However, for ordinary consumers, there are huge requirements of assessments.In May 2012, Tale Base launched 1 assessment , namely, talent assessment by 1. Its purpose was to foster the acceptance andrecognition of market for assessment, which fired the first shoot of the popularity on talent assessment . This product is far below themarket price of similar products, which promises the numerous customers for Tale Base. Inthe meantime, the assessment has become a widely accepted concept in the process ofenterprise talent management. In the process, Tale Base also found that C-terminal custom-ershave a certain demand for assessment in the market. Only few companies tap into theC-terminal needs market. Since then, the popularity of the mobile phone, iPad makes theconcept of micro assessment with more broad market foundation. At the same time, thepopularity of mobile payment, such as Wechat payment, also provides micro assessment avery convenient way to purchase.Therefore, at the end of 2013, Tale Base through the Wechat public account of Cepin launcheda series of micro assessments. A large number of mobile user groups, through social networkingtools such as QQ, Weibo, and Wechat, transmitted to their friends. For its convenience, fun andprofessionalism, it won a high degree of participation and communication.Tale Base has introduced nearly 40 micro assessments products, such as Who Dares Lie toMe, Ten Picture See through Your Sub-consciousness, and The Strongest Brain Challenge.Among them, The Strongest Brain Challenge witnesses the increase of more than 100,000visitors a day. After three months, the participated visitors are more than 13 million. By thepopularity of micro assessment, Tale Base obtains a large amount of data and fans, andmakes them gradually transform into potential customers, and lies a solid foundation for thec-terminal service charging.Micro-AssessmentThe StrongThe Strongest Brain ChallengeTo recruit undergraduates, please visit cepin.com!participated visitors A total of 11 questionsChallenging your limits, showing your brainpotential, are you the next strongest brain?Start24 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 26. On July 7, 2014, Tale Base launched Cepin. Its entered enter-prisesare more than 1500 now. Cepin overturns the chargingpattern in the field of recruitment. As the entrance of assessmentand the core of recruitment, it is the purpose of Cepin. Accordingto the 4C pattern, namely Competency, Compensation, Culture,and Condition, it helps enterprises to conduct a preliminaryscreening, and achieves the goal of intelligent match. Thisassessment mode is suitable for the mass recruiting occupa-tions,and aims at new graduates and job seekers underthree-year work experience, namely, interns, graduates and jobseekers without enough work experience.Explicit TraitsCepin is the seamless connection of Test + Hire. It is an intelligent recruitment pattern with world-wide synchronization. Through theiterative check of algorithm and data, Cepin realizes the two-way push of the enterprises and candidates based on matching degree. Itimproves the efficiency of the job-hunting of both sides, solving the most two pain spots of recruitment: fast and quasi. Therefore, asthe entrance of assessment, Cepin subverts recruitment mode and leads intelligent recruitment!Mobile marketing improving user viscosityAs social networks and mobile Internet are more and more popular, SNS technologies and mobile applications emerge in endlessly. Blogs, socialnetworking and Weibo have gradually become the mainstream media platform. These new social media platforms provide enterprises with theproducts and huge potential service marketing channels. Social network have a huge impact on the enterprise marketing. It greatly affects theviscosity of customers to the brand. Facing the rapid development of Internet, Tale Base has always regarded Internet thinking, such as custom-erfirst, free hardware, fans economy and experiential marketing, as the guideline to improve the user viscosity.Over the past three years, Tale Base attends or hosts about 50 marketing activities every year. Exposure in different markets transmits the ideas,values, products and service solutions for customers. Secondly, through the cooperation with channels and the partners, it expands the market.Over the past few years, Tale Base expanded about 60 channels. Through channel distributions or agents, products of Tale Base gains highermarket recognition. For example, people by some recruitment agencies, websites, and training institutions use the products of Tale Base. In addi-tion,through some meetings and activities held by Ministry of Human Resources and Social Security, Tale Base establishes a cooperative rela-tionshipwith many domestic and foreign well-known human resources service agencies. Finally, through the use of new technologies, such asthe transmission of the products and services of Tale Base by Wechat and Weibo.Become the Intel in the field of human resourcesOn January 18, 2011, Tale Base was formally established. Nowadays, Tale Base Talent Management Consulting co., LTD. has officially renamedas Tale Base Talent Network Technology co., LTD. The shift predicts that the development direction of Tale Base in the future is to develop theera of smart recruitment by 4C person-post matching theory.Since founded, Tale Base forged their own brand as the Intel in the field of human resources industry, positioning itself based on system, plat-formsand products to win the market. The data analysis is the foundation of talent management based on the assessment. Tale Base based ondata of talent management, providing customers with solutions, is supported by a powerful technology. Tale Base has already applied for the fourinvention patents. It won the most patents in the field of human resources companies in China.As the leading talent supply chain brand, Tale Base has deep industrial accumulation in the field of personnel evaluation industry. All these accu-mulationwill be transferred to the platform of Cepin. In the future, Cepin will rely on big data technology, aiming at the test data collection andanalysis of specific groups, providing the best decision supports for career choices and personnel decisions of B- and C-terminals.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 25SeedSoilImplicit Traits 27. 100Brands26 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 28. IBM Smarter WorkforceNASDAQShanghaiHR ConsultingHR Outsourcing andDispatche-HRe-HRRecruitingTop 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 271234567891011121314151617181920212223242513410678159162412131422121193811198027/26ADPCIICRandstadAon HewittDDISAP51jobMercerFESCOORACLEZhaopinSFSCKronosCEBKeyLogicHay GroupyonyouBeisenguanaitongKNXLinkedin8.408.367.717.697.607.597.587.577.557.547.407.267.246.856.846.836.826.656.506.496.486.456.356.346.33Career InternationalFESCO Adecco1949198719602010197019721999193719791977191119971984199620101977197920041943198819992008201220021957Towers WatsonHR Outsourcing andDispatch New YorkAmsterdamNew YorkNewYork,London,ChicagoNew YorkNew YorkNew YorkNew YorkNew YorkNew York,Paris,ZurichHR Outsourcing andDispatchHR Outsourcing andDispatchHR Outsourcing,HR ConsultingHR Consulting,TalentAssessmente-HRRecruitingRecruitingHR Outsourcing andDispatchHeadhunting,HROutsourcing and DispatchHR Consultinge-HRTalent AssessmentHR Consulting,Management TrainingHR Consulting,TalentAssessmente-HRHR Consulting,TalentAssessmentHR Outsourcing andDispatchHR Outsourcing,Management TrainingHR Outsourcing andDispatch,HeadhuntingFrankfurt,New YorkNASDAQ)3PPU5PQ)VNBO3FTPVSDF4FSWJDF#SBOETJO(SFBUFS$IJOB3BOLJOH3BOLJOH$PVOUSZTUBCMJTIFE:FBS-0(0 $PNQBOZ/BNF .BJO#VTJOFTT #VTJOFTT 4UPDLYDIBOHF 4DPSFNotes: 1.Business of Adecco China have been integrated to FESCO Adecco since April 2,2014. *The following ICON represent the corresponding human resource management business.HR Outsourcing and Dispatch Headhunting Recruiting Management Training HR Consulting Talent Assessment e-HR; Background Survey Company Service Health Management Consulting 29. 262728293031323334353637383940414243444546474849502717235382534/455618/4530276145/5962//425343)3PPU5PQ)VNBO3FTPVSDF4FSWJDF#SBOETJO(SFBUFS$IJOBNeusoftLumesseKelly ServicesCDP GroupHaysWeibo Talent 2HudsonAccentureDayeeCegosKingdeeATAHirede58.comDajieAMAde BonoRobert WaltersCTGe-HR Shanghai/NASDAQe-HRTalentManagement SystemHR Outsourcing andDispatch,HeadhuntingHR Outsourcing andDispatch,HeadhuntingHR Outsourcing andDispatchManagement Training,HRConsulting,TalentAssessmentHeadhuntingRecruitingHR Consulting,TalentAssessmentHeadhunting,TalentManagement ConsultingHR Consulting,HROutsourcing and Dispatche-HRe-RecruitmentSystemManagement Traininge-HRHR ConsultingTalent Assessmente-HRe-RecruitmentSystemRecruitingHR ConsultingManagement Training,HR ConsultingRecruitingManagement TrainingManagement TrainingHeadhuntingHR Outsourcing andDispatchNew York//LondonNASDAQ/NASDAQNew York//HongKong/NASDAQ/New York/NASDAQ///London/28 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 20146.326.316.216.196.126.115.845.785.765.755.745.725.615.505.475.455.395.385.375.365.355.305.255.085.061991201119461948200419811867200919981967198920031926199318681999200820051848198020081923199119852003Manpower GroupMartinsen GroupNormStar GroupDeloitte Human CapitalConsultingPricewaterhouseCoopersHuman ResourceConsultingRIGHT MANAGEMENT3BOLJOH3BOLJOH$PVOUSZTUBCMJTIFE:FBS-0(0 $PNQBOZ/BNF .BJO#VTJOFTT #VTJOFTT 4UPDLYDIBOHF 4DPSFNotes: 2. Weibo Talent Team is founded in 2009. *The following ICON represent the corresponding human resources management business.HR Outsourcing and Dispatch Headhunting Recruiting Management Training HR Consulting Talent Assessment e-HR; Background Survey Company Service Health Management Consulting 30. e-HRe-HRe-HRe-HRBackgroud surveyRecruitingHeadhunting,RecruitingHeadhuntingManagement TrainingManagement Traininge-HRTop 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 295152535455565758596061626364656667686970717273747551/677345583332////746690/6950745464/858281GanjiNetDimensionsRobert HalfEngmaChinaHRLiepinPlatinumHRBossVanguardKayanglagouMichael PageBRIDGE HRECEIBSCyberwisdomOurATSTale Base3ALLEGIS-BN5.045.034.984.974.954.854.844.794.754.734.654.634.584.564.514.484.474.454.444.434.424.414.384.344.33189720051993199919531948200218941997200019942011199819951953201319761969200320091999/201020101983KPMG ConsultingAntal InternationalHeidrickStrugglesErnstYoungFirst AdvantageKorn/Ferry InternationalCornerstone OnDemand3BOLJOH3BOLJOH$PVOUSZTUBCMJTIFE:FBS-0(0 $PNQBOZ/BNF .BJO#VTJOFTT #VTJOFTT 4UPDLYDIBOHF 4DPSFHR ConsultingRecruitingHeadhunting,RecruitingManagement TrainingHeadhuntingHR Outsourcing andDispatchHR Outsourcing andDispatchHR ConsultingRecruitingHeadhuntingHR Outsourcing andDispatche-HRe-RecruitmentSystemHR Consulting,TalentAssessmentHR Outsourcing andDispatchLondonNASDAQNew YorkLondonNew YorkNASDAQ)3PPU5PQ)VNBO3FTPVSDF4FSWJDF#SBOETJO(SFBUFS$IJOB3.Tale Base's cepin.com has its Android and iOS APP. *The following ICON represent the corresponding human resources management business.HR Outsourcing and Dispatch Headhunting Recruiting Management Training HR Consulting Talent Assessment e-HR; Background Survey Company Service Health Management Consulting 31. )3PPU5PQ)VNBO3FTPVSDF4FSWJDF#SBOETJO(SFBUFS$IJOB/e-HRHeadhuntinge-HRRecruitingCompany ServiceHR Consultinge-HRRecruitingHeadhuntingHeadhuntinge-HRManagement TrainingHR Outsourcing andDispatchTalent AssessmentHR ConsultingHR ConsultingHR ConsultingRecruitingNew York30 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014757676787980818283848586878889909192939495969798991007470747898//3590728941/7985//////////HR-ChannelAmrop GroupworkdayWealinkEdenredZOHJSoftEgon ZehnderKANgroupBRecruitPenseeSoftTalentQZuoyouUniversumPinCNinspur4.284.284.274.234.134.054.034.003.933.923.913.903.863.853.843.753.683.593.583.553.483.473.433.403.392002200119811977198720052004196220111998200820052007196919642013200920031984/1998198820041983TACSENManagement ConsultantsInfor Global SolutionsAssess SystemsBluesea GroupYingJieShengLloyd Morgan ExecutiveRussell ReynoldsAssociatesFranklinCoveyEmpresaria Group3BOLJOH3BOLJOH$PVOUSZTUBCMJTIFE:FBS-0(0 $PNQBOZ/BNF .BJO#VTJOFTT #VTJOFTT 4UPDLYDIBOHF 4DPSFHR Consulting,Management TrainingHR Outsourcing andDispatchTalent Assessment,HR ConsultingHR Outsourcing andDispatch,HR ConsultingHeadhunting,TalentAssessmentRecruiting,RecruitmentProcess Outsourcinge-HRe-HRNew YorkParisAustraliaLondon*The following ICON represent the corresponding human resources management business.HR Outsourcing and Dispatch Headhunting Recruiting Management Training HR Consulting Talent Assessment e-HR; Background Survey Company Service Health Management Consulting 32. 13410913)30VUTPVSDJOHBOE%JTQBUDI$PNQBOZ/BNFHR Outsourcing andDispatchHR Outsourcing andDispatchHR Outsourcing andDispatchHR Outsourcing andHR ConsultingHR Outsourcing andDispatchHR Outsourcing andDispatchHeadhunting,HROutsourcing and DispatchNew YorkAmsterdamNew York14 1996 6.858027ADPCIICRandstadAon HewittFESCOSFSCCareer InternationalguanaitongKNXFESCO AdeccoHR Outsourcing andDispatchHR Outsourcing,Management TrainingHR Outsourcing andDispatch,HeadhuntingHR Outsourcing andDispatch,HeadhuntingHR Outsourcing andDispatch,HeadhuntingHR Outsourcing andDispatchHR Consulting,HROutsourcing and DispatchHR Outsourcing andDispatchHR Outsourcing andDispatch2012 6.35New York,Paris,Zurich26 1957 6.33Kelly ServicesNASDAQ23 1946 6.21Manpower Group5 1948 6.19CDP GroupNew York38 2004 6.12Accenture18 1989 5.74CTGNew York43 2003 5.06Robert HalfNew York58 1948 4.85EngmaHR Outsourcing andDispatchHR Outsourcing andDispatchHR Outsourcing andDispatchHR Outsourcing andDispatchHR Outsourcing andDispatch,HR ConsultingRecruiting,RecruitmentProcess OutsourcingHR Outsourcing andDispatch33 2002 4.84BRIDGE HR74 2003 4.44ALLEGIS-BN81 1983 4.33HR-Channel70 2001 4.28Bluesea Group89 2008 3.91BRecruit/ / 3.68Empresaria Group8.408.367.717.697.55194919871960201019791984 7.242008 6.45London/ 19963.55Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 313BOLJOH3BOLJOH-0(0 $PVOUSZTUBCMJTIFE:FBS.BJO#VTJOFTT #VTJOFTT4UPDLYDIBOHF4DPSFNotes: *The following ICON represent the corresponding human resources management business.HR Outsourcing and Dispatch Headhunting Recruiting Management Training HR Consulting Talent Assessment e-HR; Background Survey Company Service Health Management Consulting 33. )FBEIVOUJOH$PNQBOZ/BNF3BOLJOH-0(0 $PVOUSZTUBCMJTIFE:FBS.BJO#VTJOFTT #VTJOFTT4UPDLYDIBOHF14 1996 6.85Career International26 1957 6.33FESCO Adecco23 1946 6.21Kelly Services5 1948 6.19Manpower Group3BOLJOHNew York32 34 1867 5.8435 56HaysHudsonRobert WaltersLondonLondon49 53 1985 5.0853 67 1993 4.98Antal International55 45 HeidrickStruggles1953 4.9560 / Liepin2000 4.7367 69 Michael Page1976 4.47Korn/Ferry InternationalLondon68 50 1969 4.4579 78 Amrop Group1977 4.2388 / Lloyd Morgan Executive2007 3.8689 79 1969 3.8590 85 Egon Zehnder1964 3.84Headhunting1967 5.75HeadhuntingHeadhunting,RecruitingHeadhuntingHeadhuntingHeadhunting,RecruitingHeadhuntingHeadhuntingHeadhuntingHeadhuntingNotes:*The following ICON represent the corresponding human resources management business.HR Outsourcing and Dispatch Headhunting Recruiting Management Training HR Consulting Talent Assessment e-HR; Background Survey Company Service Health Management Consulting32 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 20144DPSFRussell ReynoldsAssociatesHeadhunting,HROutsourcing and DispatchNew York,Paris,ZurichNASDAQNASDAQNASDAQNew YorkAustraliaHR Outsourcing andDispatch,HeadhuntingHR Outsourcing andDispatch,HeadhuntingHR Outsourcing andDispatch,HeadhuntingHeadhunting,TalentManagement ConsultingHeadhunting,Talent Assessment 34. $PNQBOZ/BNFHR Consulting,Management TrainingHR Outsourcing,Management TrainingManagement Training,HR Consulting,TalentAssessmentManagement Training,HR ConsultingNASDAQLondon71 64 1999 4.42TACSEN ManagementConsultantsHR Consulting,Management TrainingNotes: *The following ICON represent the corresponding human resources management business.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 333BOLJOH3BOLJOH-0(0 $PVOUSZTUBCMJTIFE:FBS.BJO#VTJOFTT #VTJOFTT4UPDLYDIBOHF4DPSF5SBJOJOH$PBDIJOHBOEF-FBSOJOH18 19 KeyLogic 6.65KNXMartinsen GroupCegosRIGHT MANAGEMENTAMAde BonoNetDimensionsECEIBSCyberwisdomFranklinCoveyManagement TrainingManagement TrainingManagement TrainingManagement TrainingManagement TrainingManagement TrainingManagement Training200423 27 2012 6.3531 25 1981 6.1138 45 1926 5.6145 62 1980 5.3647 / 1923 5.3048 42 1991 5.2554 73 1999 4.9770 54 2009 4.4376 74 2002 4.2894 / 1984 New York3.58HR Outsourcing and Dispatch Headhunting Recruiting Management Training HR Consulting Talent Assessment e-HR; Background Survey Company Service Health Management Consulting 35. 3FDSVJUJOH$PNQBOZ/BNF3BOLJOH3BOLJOH-0(0 $PVOUSZTUBCMJTIFE:FBS.BJO#VTJOFTT #VTJOFTT4UPDLYDIBOHF4DPSF7 8 51job1999 RecruitingNASDAQ7.5812 12 1997 7.26ZhaopinRecruitingNew York24 / 2002 6.34LinkedinRecruitingNew York33 / Weibo Talent2009 RecruitingNASDAQ5.7843 / 58.com2005 RecruitingNew York5.3846 / 2008 5.35DajieRecruiting52 / Ganji2005 Recruiting5.0353 67 Antal International1993 Headhunting,Recruiting4.9859 / ChinaHR1997 Recruiting4.7566 / lagou2013 Recruiting4.4867 69 1976 4.47Michael PageHeadhunting,RecruitingLondon82 / Wealink2004 Recruiting4.0387 41 YingJieSheng2005 Recruiting3.90Recruiting,RecruitmentProcess Outsourcing92 / BRecruit2009 3.68HR Consulting,Recruiting99 / PinCN2004 3.40Notes: *The following ICON represent the corresponding human resources management business.HR Outsourcing and Dispatch Headhunting Recruiting Management Training HR Consulting Talent Assessment e-HR; Background Survey Company Service Health Management Consulting34 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 36. )3$POTVMUJOHHR Outsourcing andDispatch,HR ConsultingHR Consulting,Talent AssessmentHR Consulting,Management TrainingHR Consulting,Talent AssessmentHR Consulting,Talent AssessmentManagement Training,HR Consulting,Talent AssessmentHR Consulting,Talent AssessmentHeadhunting,TalentManagement ConsultingHR Consulting,HROutsourcing and DispatchManagement Training,HR ConsultingHR Consulting,Talent AssessmentHR Consulting,Management TrainingTalent Assessment,HR ConsultingHR Outsourcing andDispatch,HR ConsultingNew York,Chicago,LondonNASDAQAon HewittDDIMercerTowers WatsonKeyLogicHay GroupBeisenMartinsen GroupNormStar GroupHudsonAccentureRIGHT MANAGEMENTKPMG ConsultingErnstYoungTale BaseAssess SystemsBluesea GroupzuoyouUniversumPinCNTop 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 35451067.697.60201019708 15 1937 7.5715 2 2010 6.84181919386.656.502004194321 19 1999 6.4831 25 1981 6.113435364556185.765.755.7419981967198940 27 1868 5.47444559625.375.361848198051 51 1897 5.0458 32 1894 4.7974 82 2010 4.3476 74 2002 4.2880 98 1987 4.1386 89 2008 3.91979899///3.473.433.40199819882004$PNQBOZ/BNF3BOLJOH3BOLJOH-0(0 $PVOUSZTUBCMJTIFE:FBS.BJO#VTJOFTT #VTJOFTT4UPDLYDIBOHF4DPSFDeloitteHuman Capital ConsultingPricewaterhouseCoopersHuman Resource ConsultingTACSEN ManagementConsultantsHR ConsultingHR ConsultingHR ConsultingHR ConsultingHR ConsultingHR ConsultingHR ConsultingHR ConsultingHR Consulting,RecruitingNew YorkNew YorkNew YorkNASDAQNotes: *The following ICON represent the corresponding human resources management business.HR Outsourcing and Dispatch Headhunting Recruiting Management Training HR Consulting Talent Assessment e-HR; Background Survey Company Service Health Management Consulting 37. 5BMFOUTTFTTNFOU$PNQBOZ/BNF3BOLJOH3BOLJOH-0(0 $PVOUSZTUBCMJTIFE:FBS.BJO#VTJOFTT #VTJOFTT4UPDLYDIBOHF4DPSF5 6 DDI1970 7.6017 21 CEB1979 Talent Assessment6.8219 38 Hay Group1943 6.5021 19 1999 6.48Management Training,HR Consulting,Talent Assessment1981 11Talent AssessmentTalent Assessment31 2534 45BeisenMartinsen GroupNormStar GroupATATale BaseAssess SystemsRussell Reynolds Associates36 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 20146.5.76199841 61 1999 5.4574 82 2010 4.3480 98 1987 4.1389 79 1969 3.8596 / TalentQ/ 3.48HR Consulting,Talent AssessmentNew YorkNASDAQHR Consulting,Talent AssessmentHR Consulting,Talent AssessmentHR Consulting,Talent AssessmentHR Consulting,Talent AssessmentTalent Assessment,HR ConsultingHeadhunting,Talent AssessmentNotes: *The following ICON represent the corresponding human resources management business.HR Outsourcing and Dispatch Headhunting Recruiting Management Training HR Consulting Talent Assessment e-HR; Background Survey Company Service Health Management Consulting 38. F)3$PNQBOZ/BNF3BOLJOH3BOLJOH-0(0 $PVOUSZ6 7 SAPTUBCMJTIFE:FBS.BJO#VTJOFTT #VTJOFTT4UPDLYDIBOHF4DPSFFrankfurt,New York10 16 1977 7.54ORACLEIBMSmarter WorkforceNASDAQ11 24 191 7.40KronosNew York16 21 1977 6.83yonyouShanghai20 11 1988 6.4926 27 1991 6.32NeusoftShanghai27 17 2011 6.31LumesseDayeeTalent Management System37 / 2003 5.72e-Recruitment System39 30 1993 5.50KingdeeHonkong42 45 2008 5.39Hiredee-Recruitment System61 / 1994 4.65PlatinumHRBoss62 / 2011 4.63VanguardKayangCornerstone OnDemandOurATSInfor Global SolutionsworkdayHJSoftKANgroupPenseeSoftinspur1972 7.59e-Recruitment SystemNASDAQNew YorkNotes: *The following ICON represent the corresponding human resources management business.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 37636474664.584.56199819957273/854.414.38/201078 74 1981 4.2781 / 2005 4.0585 72 1998 3.9291 / 2013 3.7593 / 2003 3.59100 / 1983 3.39HR Outsourcing and Dispatch Headhunting Recruiting Management Training HR Consulting Talent Assessment e-HR; Background Survey Company Service Health Management Consulting 39. $PNQBOZ/BNF0UIFST65 90 First Advantage 1953 4.51EdenredZO83843590Notes: *The following ICON represent the corresponding human resources management business.38 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 20144.003.93196220113BOLJOH3BOLJOH-0(0 $PVOUSZTUBCMJTIFE:FBS.BJO#VTJOFTT #VTJOFTT4UPDLYDIBOHF4DPSFBackgroud SurveyCompany Service ParisHR ConsultingHR Outsourcing and Dispatch Headhunting Recruiting Management Training HR Consulting Talent Assessment e-HR; Background Survey Company Service Health Management Consulting 40. Company IntroductionTop 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 39 41. NO.1 ADPCompany namein Chinese Company namein English: ADPHeadquarters New Jersey, United States ofAmerica Country: United States of AmericaEstablished: 1949 Website: www.adp.comMain Business: HR Outsourcing and talent dispatch Annual revenueof 2013: 11,310million dollarsStock Exchange NASDAQ Stock Market Stock Code: ADPAboutADP (NASDAQ:ADP), founded in 1949, with annual income of nearly 10 bil-lionUSD and 620, 000 customers all over the world, is one of the world largestoutsourcing solution providers. With nearly 60 years senior experience in theindustry, ADP provides the most comprehensive human resources, remuner-ation,taxes and welfare management solutions in the industry. ADP also provides worlds leadingintegrated computer information solutions to global sedan, truck, motorcycle, ship and recreationalvehicle dealers. In 2006, ADP entered Chinese market and began to provide world first-class hu-manResource Serviceand dealer services to companies in China through products of GlobalViewand Autoline. In 2009, ADP successfully purchased China Link with an aim to bring more compre-hensivelocalized human resources outsourcing solutions to Chinese market.CIICNO.2Company namein Chinese Company namein English: CIICHeadquarters Beijing, China Country: ChinaEstablished: 1987 Website: www.ciic.com.cnMain Business: HR Outsourcing and talent dispatch Annual revenueof 2013: 6,598 million dollarsStock Exchange / Stock Code: /AboutFounded in 1987, the China International Intellectech Corporation,or CIIC, is one of the state-owned stellar enterprises under the di-rectmanagement of the Central Government of China. Headquartered in Beijing, it has 91 subsid-iariesand branches focusing on international cooperation in the fields of economy, technology andtalent in China and other 76 countries and regions around the world. Keeping abreast of the latestdevelopment of knowledge-powered productivity amid the global economic integration and cateringfor Chinas demands for restructuring of service industry and growing of new economic paradigms,CIIC has been building its core competence in the field of intellectual services, emerging as a leadingHR service provider which demonstrates proven competitiveness and influence in talent, resources,networks, scale and experience. Furthermore, it is extending its expertise to new fields like invest-mentand trading services. CIIC is becoming a trail-blazing enterprise with particular competenceand leading advantages. The branches of CIIC focus on international cooperation in the fields ofeconomy, technology and talent in China and other 76 countries and regions around the world.40 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 42. randstadNO.3Company namein Chinese Company namein English: randstadHeadquarters Amsterdam, Netherlands Country: NetherlandsEstablished: 1960 Website: www.randstad.comMain Business: HR outsourcing and talent dispatch Annual revenueof 2013: 22,001 million dollarsStock Exchange Amsterdam Stock Code: RANDAboutRandstad (AMS:RAND), founded in 1960 and headquarteredin Amsterdam, the Netherlands, is a listed company in NewYork Stock Exchange. Starting as a talent dispatch company inthe 1960s, Randstad Group has been developed into a humanresources service transnational company that covers over 39 countries worldwide and over4,587 branches. The core business of the group includes: the services of recruitment ofprofessional staff, flexible recruitment, dispatch of professional staff, resident services andintegrated human resources service solutions. Randstad Group entered Chinese market in2006, and currently it has branches in Beijing, Shanghai, Guangzhou, Shenzhen,Suzhou andother cities. Each year it successfully recruited more than thousands of senior managementpersonnel for the Chinese enterprises, and manage tens of thousands of dispatched andoutsourced employees.Aon HewittNO.4Company namein Chinese Company namein English: Aon HewittHeadquarters London, Britain Country: BritainEstablished: 2010 Website: www.aonhewitt.comMain Business: HR outsourcing and talent dispatch/HR consultingAnnual revenueof 2013: 4,057 million dollarsStock Exchange / Stock Code: /AboutAon Hewitt, resulting from the acquisition of Hewitt Associates byAon Consulting in 2010, is the worlds largest comprehensiveHR outsourcing and management consulting company. It isdoing business in 90 countries and regions in the world withsome 29,000 employees. It registered USD4.3 billion in combined income in 2010. AonHewitt provides consulting, payroll and benefit management services to more than half of theFortune 500 companies. Locating its China headquarters in Shanghai, Aon Hewitt has over300 employees in six offices in Greater China, i.e., Shanghai, Beijing, Guangzhou, Shenzhen,Chengdu and Hong Kong, playing a leading role in human resources management consultingin China.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 41 43. NO.5 DDICompany namein Chinese Company namein English: DDIHeadquarters Pittsburgh, United States ofAmerica Country: United States of AmericaEstablished: 1970 Website: www.ddiworld.comMain Business: HR consulting / Talent assess-mentStock Exchange / Stock Code: /existent staff and to cultivate them into an essential force to carry out the companys future busi-nessto help companies recruit excellent talent quickly, and discover and develop outstanding leadersto lead high-performance teams.SAPAboutNO.6Annual revenueof 2013: /The Development Dimension International (DDI), founded in 1970 andheadquartered in the US, is a global leading human resources consult-ingcompany with over 1,000 consultants and support staff in 42 officesin 26 countries all over the world. DDI boasts unique and systematicinnovative means to help companies rapidly enhance the abilities ofstrategies. DDI has the strength in the design and implementation of talent selection systemCompany namein Chinese Company namein English: SAPHeadquarters Walldorf, Germany Country: GermanyEstablished: 1972 Website: www.sap.comMain Business: e-HR Annual revenueof 2013: /Stock Exchange Frankfurt /New York Stock Code: SAP SEAboutHeadquartered in Walldorf, Germany, SAP was founded in 1972, and it is theforemost provider of enterprise management and business application solutionsand the third biggest independent software provider. SAP has set up salesand development centers in more than 50 countries, and its applications andservices help more than 109,000 clients achieve profitable operation, adapt to new changes andrealize sustainable growth. Currently, 172,000 clients in over 120 countries are using SAP software,while about 80% of the Fortune 500 companies benefit from SAPs management solutions. SAP isa listed company with stock exchanges in Frankfurt and New York, Back to the 1980s, SAP startedto do business with SOEs in China; in 1995, it launched its branch company SAP China in Beijing,and then its branch offices in Shanghai, Guangzhou and Dalian.42 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 44. 51jobNO.7Company namein Chinese Company namein English: 51jobHeadquarters Shanghai, China Country: ChinaEstablished: 1999 Website: www.51job.comMain Business: Recruitment Annual revenueof 2013: 277 million dollarsStock Exchange Nasdaq Stock Code: JOBSAbout51job (Nasdaq:JOBS), founded in 1999, is Chinas leading professional HRservice provider that has advantage in diversified media resources. With traditionaland online media, cutting-edge information technology and an experiencedteam of professional consultants, it provides full-range professional humanResource Service that include recruiting, headhunting, training and assessment, and HR outsourcing.51job has offices in a total of 25 offices across the country including in Hong Kong. When 51job wentpublic in NASDAQ in September 2004, it became the first (and the only) Chinese human resourcesservice provider that did so, and it raised over USD80 million in its IPO. In 2010, thanks to remarkablerevenue growth in online recruitment service, 51job registered record-high operating income, profit andprofit margin. Its annual income of RMB1.09 billion (USD165 million) that year made it a celebratedenterprise with RMB one billionfor the first time.MERCERNO.8Company namein Chinese Company namein English: MERCERHeadquarters New York, United States of America Country: United States of AmericaEstablished: 1937 Website: www.mercer.comMain Business: HR Consulting Annual revenueof 2013: 4,241 million dollarsStock Exchange New York/Chicago/London Stock Code: MMCAboutMercer, founded in 1937 and headquartered in America, is aworld leading consulting outsourcing and investment serviceprovider, and is world largest human resources managementconsulting company and world largest benefits outsourcing provider with 25,000 customers.Mercer helps its customers to maximally enhance performance of their staffs health,benefits and retirement plan, and optimize labor force performance while managing costs.Mercer also provides customized management, technical and overall benefits outsourcingsolutions. The investment services of Mercer include world leading design and managementof investment, consulting and retirement as well as investment management of multiplemanagers. Mercer has over 20,000 employees in over 40 countries. As wholly-ownedsubsidiaries of MMC, Mercer together with Marsh, Kroll and Guy Carpenter provides overallservices to customers. Mercer entered Chinese market in 1995, and currently it has 7branches in Beijing, Shanghai, Guangzhou, Shenzhen, Dalian, Hong Kong and Taiwan withover 600 consultants and over 3,000 cu stomers in China.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 43 45. NO.9 FESCOCompany namein Chinese Company namein English: FESCOHeadquarters Beijing, China Country: ChinaEstablished: 1979 Website: www.fesco.com.cnMain Business: HR outsourcing and talent dispatch Annual revenueStock Exchange / Stock Code: /The Beijing Foreign Enterprise Service Co., Ltd. (FESCO) dating from 1979 is the earliestcompany in China to provide professional staffing services to foreign representative offices,and financial and economic organizations from abroad. It provides services to over 8,000clients from nearly 100 countries and regions and has nearly 400,000 Chinese and foreignstaff. By virtue of such technical aids as the Internet and call centers, FESCO provides com-prehensiveIT personnel outsourcing, finance outsourcing and service for foreigners. It has 11 offices in Beijingand over 60 investment companies and branch offices across China. Relying on Beijing and Shanghaias its two centers, it has set up its service network that covers 280 cities in 31 provinces and munici-palitiesin China. At the end of 2010, FESCO and Adecco jointly established their Shanghai-based jointventure, FESCO Adecco, which has proved to be a cornerstone of its internationalization. In 2012 FES-COregistered an operating income of RMB23 billion, securing its position as No. 392 among the Top500 enterprises in China in 2012, up from the No. 408 in the previous year.OracleAboutNO.10of 2013: 276 billion yuanhuman Resource Service in the fields of recruitment, dispatch, welfare outsourc-ing,Company namein Chinese Company namein English: OracleHeadquarters California, United States of America Country: United States of AmericaEstablished: 1977 Website: www.oracle.comMain Business: e-HR Annual revenueof 2013: /Stock Exchange Nasdaq Stock Code: ORCLAboutOracle (NASDAQ:ORCL), founded in 1977 and headquarteredin Redwood City, California, USA, with 84,000 staff worldwideand over 35.6 billion income in 2011 fiscal year, is the worldlargest enterprise software company, with business covering145 countries and territories, 380,000 worldwide customers and 19,500 partners. Oracleentered Chinese market in 1989 with over 2,600 staff in China and carries business mainlyin 13 cities. The company has over 7,000 customers in China at present.44 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 46. IBM Smarter WorkforceNO.11Company namein Chinese IBMCompany namein English: IBM Smarter WorkforceHeadquarters New York, United States of America Country: United States of AmericaEstablished: 1911 Website: www.ibm.comMain Business: e-HR Annual revenueof 2013: /Stock Exchange New York Stock Code: IBMAboutFounded in 1911 in the USA, the International Business Machine (IBM)(NYSE: IBM) is the worlds biggest information technology and businesssolutions company, with its business covering over 160 countries and regions.It offers sophisticated business consulting and system integration service forcustomers in 17 industries. In China, IBM Global Business Services has over 1,000 professionalconsultants. It has offices in 22 cities in China and has set up branches in Beijing, Shanghai,Guangzhou, Chengdu, Hong Kong, and Taiwan. IBMs human capital management businesshelps enterprises solve talent management problems and improve their labor efficiency through aset of integrated, innovative human capital management solutions. In August 2012, IBM acquiredKenexa for US$1.3 billion.ZhaopinNO.12Company namein Chinese Company namein English: ZhaopinHeadquarters Beijing, China Country: ChinaEstablished: 1997 Website: www.zhaopin.comMain Business: Recruitment Annual revenueof 2013: 145 million dollarsStock Exchange New York Stock Code: ZPINAboutzhaopin.com founded in 1997 is one of the earliest and most professionalhuman resources service provider in China that grew out of Alliance Company,a headhunting company established in 1994. zhaopin.com targets large-scalecompanies and fast-growing medium-and-small companies to provides one-stopprofessional human Resource Service, including online, newspapers and campus recruitment,headhunting, recruitment outsourcing, corporate training and talents assessment. It publishes ChiefHuman Officer, a high-end human resources magazine, and is a professional service organizationwhose HR and labor dispatch services are sanctioned by the government. zhaopin.com isheadquartered in Beijing with services covering over 50 cities across the country.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 45 47. NO.13 SFSCCompany namein Chinese Company namein English: SFSCHeadquarters Shanghai, China Country: ChinaEstablished: 1984 Website: efesco.comMain Business: HR outsourcing and talent dispatch Annual revenueof 2013: /Stock Exchange / Stock Code: /Founded in 1984, the Shanghai Foreign Service Co., Ltd., or SFSC, is a subsidiary un-derthe World Expo Group that provides one-stop services of talent dispatch, recruit-ment,remuneration and welfare management, staff relationship, training and businessconsultation. It provides services to 85% of the Fortune 500 companies operating inChina, delivers comprehensive package of effective human Resource Service to some22,000 companies in China, and provides elaborate services to nearly 540,000 staffmembers. SFSC has branch offices in Beijing, Guangzhou, Shenzhen, Nanjing, Hang-zhou,Suzhou, Dalian, Qingdao, Xiamen, Kunshan, Chengdu and Xian, covering all provincialcapitals and municipalities as well as 200 prefecture-level cities. The Shanghai World Expo (Group)Co., Ltd. registered operating income of over RMB41.2 billion in 2011, and was ranked as No.200among the Top 500 Chinese Companies.Career InternationalAboutNO.14Company namein Chinese Company namein English: Career InternationalHeadquarters Beijing, China Country: ChinaEstablished: 1996 Website: www.careerintlinc.comMain Business: Headhunting / HR outsourcing andtalent dispatchAnnual revenueof 2013: /Stock Exchange / Stock Code: /AboutThe Career International Human Resources Co., Ltd. was founded in1996. As the largest recruitment and consulting company in China and aleading overall recruitment solution provider in Asia, it has 11 subsidiariesand 34 branches in key cities in Great China, with over 1000 professionalrecruiting consultants. Since its inception, Career International has been committed to therecruitment demand by customers in 17 relevant industries and sectors; 80% of CareerInternationals customers are world-renowned enterprises, while 20% are listed companies,fast-growing companies and non-profit organizations in China. Last year, Career Internationalhas recommended and dispatched more than 10,000 employees to client companies, including4,500 medium-and high-level professional positions and managerial personnel.46 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 48. TOWERS WATSONNO.15Company namein Chinese Company namein English: TOWERS WATSONHeadquarters New York, United States of America Country: United States of AmericaEstablished: 2010 Website: www.towerswatson.comMain Business: HR consulting Annual revenueof 2013: 3,597 million dollarsStock Exchange New York Stock Code: TWAboutTowers WatsonNYSE:TW is a leading global professionalservices company that helps organizations improveperformance through effective people, risk and financialmanagement. With 14,000 associates around the world, Towers Watson offersolutions in the areas of employee benefits, talent management, rewards, and risk andcapital management. In fiscal 2013, Towers Watsons revenue was $ 3,567 million.KRONOSNO.16Company namein Chinese Company namein English: KRONOSHeadquarters Massachusetts, United States ofAmerica Country: United States of AmericaEstablished: 1977 Website: www.kronos.comMain Business: e-HR Annual revenueof 2013: 975 million dollarsStock Exchange / Stock Code: /AboutFounded in 1977 and headquartered in Chelmsford, Massachusetts,Kronos is the worlds largest workforce management solution provider.Today, it has developed into a global company, offering services,through its offices, subsidiaries, distributors, and partners, for tens ofthousands of customers in over 60 countries and regions, so as to help global enterprises controltheir workforce cost, minimize compliance risks, and improve labor productivity. Its professionaltime and attendance, duty roster, staff activity and analysis solutions help global enterprises to carryout effective management of its workforce. Kronos set up its China office in 2007. With its Chinaheadquarters in Beijing, it has branch offices in Shanghai and Guangzhou, and has an Asian-Pacificholding company based in Hong Kong.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 47 49. NO.17 CEBCompany namein Chinese Company namein English: CEBHeadquarters Virginia, United States of America Country: United States of AmericaEstablished: 1979 Website: www.executiveboard.comMain Business: Talent assessment Annual revenueStock Exchange New York Stock Code: CEBand the majority of top companies globally. CEBs SHL Talent Measurement Solutions isan important part of our Integrated Talent Management Services. CEBs SHL Talent Measure-mentSolutions offer science-based assessments, benchmark data, technology and consultancyservices to help organisations assess, select and develop the right people for the right roles.KeyLogicAboutNO.18of 2013: 820 million dollarsCEB is the leading member-based advisory company. By combining thebest practices of thousands of member companies with our advancedresearch methodologies and human capital analytics, we equip seniorleaders and their teams with insight and actionable solutions to transformoperations. The CEB member network includes more than 16,000 exec-utivesCompany namein Chinese Company namein English: KeyLogicHeadquarters Beijing, China Country: ChinaEstablished: 2004 Website: www.keylogic.com.cnMain Business: HR consulting / Management training Annual revenueof 2013: /Stock Exchange / Stock Code: /AboutFounded in 2004, KeyLogic Group is a leading turn-key solutionprovider for talent cultivation in China. It promotes staffs capabilityand organization skills through systematic cultivation and helpsorganization leaders to turn their organization strategy into reality. Frommanagement consultation, training courses to e-learning, KeyLogic Groups all-rounded talentcultivation solutions can satisfy all types and levels of talent cultivation needs of its customers.As a strategic partner for the corporate learning business of Harvard Business School andthe one and only online Chinese partner of Harvard Business School, KeyLogic Group is aninnovator and promoter of the best practices of Corporate University, Total Learning Solutions,and Training Process Outsourcing. Ever since its establishment, KeyLogic Group has won theawards of Top 10 Fastest Growing Companies in China (2007), Top 10 Chinese InnovativePioneers (2008), No. 19 of theTop 100 Human Resources Service Providers in GreaterChina(2011) andPublic Welfare Charity Enterprise in China(by the China Children andTeenagersFoundation). Currently, KeyLogic Group has offices in Beijing, Shanghai, Guangzhouand Shenzhen, and its sub-company KeyTalent.48 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 50. Hay GroupNO.19Company namein Chinese Company namein English: Hay GroupHeadquarters Philadelphia, United States ofAmerica Country: United States of AmericaEstablished: 1943 Website: www.haygroup.comMain Business: HR consulting / Talent assessment Annual revenueof 2013: /Stock Exchange / Stock Code: /AboutFounded in 1943 and headquartered in the USA, HayGroupis a global management consulting firm that works withleaders to transform strategy into reality. It develops talent,organizes people to be more effective and motivates them to perform at their best, soas to help individuals and companies to bring their potentials into full play. HayGrouphas 86 branches in 48 countries, with a total staff of over 2,600. It has established andboasts the worlds most extensively used job analysis method, which is used by over8,000 organizations around the world.yonyouNO.20Company namein Chinese Company namein English: yonyouHeadquarters Shanghai, China Country: ChinaEstablished: 1988 Website: www.yonyou.comMain Business: e-HR Annual revenueof 2013: /Stock Exchange Shanghai Stock Code: 600588AboutEstablished in 1988 and headquartered in Shanghai, Yonyou[600588.SH]is the biggest Asia Pacific management software and Chinas leadingenterprise cloud service provider. Relying on more than 100 branches ofYonyou group at home and abroad and the professional human resourceteam with more than 1,000 people, Yonyou have served 1,500 large conglomerate in ten years,covered more than 30 province and abroad, built the largest human resource managementinformation-based service system in China.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 49 51. NO.21 BeisenCompany namein Chinese Company namein English: BeisenHeadquarters Beijing, China Country: ChinaEstablished: 1999 Website: www.beisen.comMain Business: HR consulting / Talent assessment Annual revenueStock Exchange / Stock Code: /and professional technical contents such as talent assessment and 360-degree assessmentfeedback, which is an aid to turn technology into reality through consulting and realize real imple-mentationthrough software. As the first company engaged in the application and research of talentassessment in China, Beisen has been focusing on the research of talent assessment tools and theservices of personnel decision consulting. With the rapid development of business and the unceas-ingexpansion of operation scope, Beisen Assessment now has more than 100 assessment consul-tants,and has set up branch offices in Beijing, Shanghai, Guangzhou, Chengdu, Nanjing, Shenzhen,Xiamen with its business all over the country. Beisen Research, founded in 2004, is vigorously de-velopingthe local research and development of assessment from the perspective of China, and hasdeveloped nearly 50 assessment products with intellectual property rights.guanaitongAboutNO.22of 2013: /Founded in 2002, Beisen is the only talent management solution pro-viderin China can perfectly combine talent management technologies,consulting services and software platforms. Beisen provides not onlytalent management software services but also assessment mod-elsCompany namein Chinese Company namein English: guanaitongHeadquarters Shanghai, China Country: ChinaEstablished: 2008 Website: www.guanaitong.comMain Business: HR outsourcing and talent dispatch Annual revenueof 2013: /Stock Exchange / Stock Code: /AboutGuanai Tong is Chinas first one-stop non-cash incentiveand recognition solution provider, under the brand of CIIC.Guanai Tong is familiar with the caring solution of successfulcompanies, and orchestrates with social resource to provide client companies with employeecaring total solution including content, commodity, customer service, logistics, based on theworlds leading IT platform. Thus client companies can deliver customized caring to everyemployee instantly, transparently, and institutionalize the caring solution in the organization torealize great performance.50 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 52. KNXNO.23Company namein Chinese Company namein English: KNXHeadquarters Shanghai, China Country: ChinaEstablished: 2012 Website: www.knx.com.cnMain Business: e-HR Annual revenueof 2013: /Stock Exchange / Stock Code: /AboutFounded 2012, KNX, a leading provider of human resourcesintegrated solutions, has more than 10 product lines coveringevery stage of human resource management life cycle. KNXperfectly integrates science, technology and professional consulting services intofour HR application modules, inclusive of selection, hiring, development and retentiontalents to meet all-around demands of human resource. All the solutions are basedon Internet technology and the ultimate service and moreover these solutionsperfectly represent KNXs unique position in the industry and market.LinkedInNO.24Company namein Chinese Company namein English: LinkedInHeadquarters California, United States of America Country: United States of AmericaEstablished: 2002 Website: www.linkedin.comMain Business: Recruitment Annual revenueof 2013: 1,529 million dollarsStock Exchange Nasdaq Stock Code: LNKDAboutLinkedIn Corporation (NASDAQ: LNKD), established in December2002 and launched in 2003, headquartered in Mountain View,California (Mountain View). On May 20, 2011, LinkedIn listed.Currently, LinkedIn has over 100 million users in more than 200 countries and regions. OnLinkedIn platform, users can produce, manage and share their professional identity online, andestablish or participate in professional networks. Users can access shared knowledge andinsights, looking for business opportunities, and improve their productivity and success.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 51 53. NO.25 FESCO AdeccoCompany namein Chinese Company namein English: FESCO AdeccoHeadquarters Zurich, Switzerland Country: SwitzerlandEstablished: 1957 Website: www.fescoadecco.comMain Business: HR outsourcing and talent dis-patch/ HeadhuntingStock Exchange New York/Paris/ Zurich Stock Code: ADEN/ADEemployees and 100,000 companies headhunting services of middle and senior management posi-tions,temporary staffing, permanent placement, outsourcing, outplacement, training and consulting.Since April 2, 2014, Adecco Chinas business integrate to FESCO Adecco.NeusoftAboutNO.26Annual revenueof 2013: /Founded in 1957, headquartered in Switzerland, Adecco (SWX: ADEN;EURONEXT: ADE) is the worlds leading provider of HR solutionsand ranked No. 387 on the Fortune Global 500 list in 2012, up fromNo. 391 in 2011. Adecco has over 5,000 offices in over 60 countries,with over 31,000 employees. Every day, Adecco provides 650,000Company namein Chinese Company namein English: NeusoftHeadquarters Shenyang, China Country: ChinaEstablished: 1991 Website: www.neusoft.comMain Business: e-HR Annual revenueof 2013: /Stock Exchange Shanghai Stock Code: 600718AboutFounded in Northeastern University of China in 1991, Neusoft (SHA:600718) is a leading IT solution and service provider in China, mainlyspecializing in industry solutions, product engineering solutionsand related software products, platforms and services. Nowadays, Neusoft has more than 20,000 employees, and has set up 6 software RD bases, 8 regional headquartersestablishedmarketing and service networks in over 40 cities, and founded Neusoft Institute of Informationwith campuses in Dalian, Nanhai and Chengdu and Biomedical and Information EngineeringSchool in Shenyang. Besides, Neusoft has subsidiaries in the United States, Japan, Europe andthe Middle East. Neusoft is the biggest IT solution and service provider in China.52 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 54. LumesseNO.27Company namein Chinese Company namein English: LumesseHeadquarters London, Britain Country: BritainEstablished: 2011 Website: www.lumesse.comMain Business: e-HR(Talent management software) Annual revenueof 2013: /Stock Exchange / Stock Code: /AboutIn May 2011, StepStone (LSE:STPS) was renamed Lumesse. Established in 1996in Norway, Lumesse is the worlds leading human capital management softwareprovider, helping enterprises to attract, manage, and retain talents. Lumesse has 23offices in 17 countries around the world, with a staff of over 900 people. It is the onlyall-rounded talent solutions provider capable of offering e-recruitment, HR analysis, skill and competencymanagement, performance management, 360 degree feedback, learning management, and successionplanning and management modules, as well as the only European supplier recognized as Leader in GartnerMagic Quadrant for E-Recruitment. Currently, over 1,600 organizations around the world, including themany leading enterprises worldwide, are using Lumesse software and service.KELLYNO.28Company namein Chinese Company namein English: KELLYHeadquarters Michigan, United States of America Country: United States of AmericaEstablished: 1946 Website: www.kellyservices.comMain Business: HR outsourcing and talent dis-patch/HeadhuntingAnnual revenueof 2013: 5,413 million dollarsStock Exchange Nasdaq Stock Code: KELYAKELYBAboutKelly Services (NASDAQ: KELYA) founded in 1946, headquartered in Michigan,the USA. As the worlds leading HR solutions provider and workforcemanagement service consulting firm, Kelly Services can meet the wide range andcross-departmental HR management demands of enterprises, including officemanagement, marketing, finance, engineering, law, science, IT, education, andoutsourcing consulting. Kelly Services has 2,600 branches in 37 countries and provides job opportunitiesfor over 550,000 people each year. It provides services for over 90% of the Fortune 500 companies.After it entered China in 2002, it has set up a service network covering Beijing, Shanghai, Guangzhou,Suzhou, Chengdu, Nanchang, Tianjin, Shenzhen and Hong Kong. Kelly Services China provides all-roundedHR solutions, including middle- and senior-level talent selection, outsourcing, and third-partymanagement, for famous enterprises.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 53 55. NO.29 Manpower GroupCompany namein Chinese Company namein English: Manpower GroupHeadquarters Wisconsin, United States ofAmerica Country: United States of AmericaEstablished: 1948 Website: www.manpowergroup.comMain Business: HR outsourcing and talent dis-patch/HeadhuntingStock Exchange New York Stock Code: MANselection, temporary and contractual staff dispatch, employee assessment and selection, training,outplacement, outsourcing and consulting services. ManpowerGroup boasts the largest servicenetwork in the global HR service industry, and it has nearly 3,900 offices in 80 countries and re-gionsworldwide that enables it to meet the needs of its 400,000 clients each year. In 1994, Man-powerGroupmultinational and local companies as its clients, and has a talent pool of over 500,000 handpickedmedium-and-high-level management professionals. It was ranked as a Fortune Global 500company in 2012.CDPAboutNO.30Annual revenueof 2013: 20,250 million dollarsFounded in 1948, ManpowerGroup (NYSE:MAN) , a world leader in globalinnovative human resources solutions, seeks to create and deliver ser-vicesto help customers achieve their business goals and human resourcesobjectives, and enhances their competitiveness. With an annual revenueof USD22 billion, ManpowerGroup provides a range of services that covertheir whole employment and business life-cycles, e.g., talent search andlaunched its business in Great China for the first time, and so far it has over 3,500Company namein Chinese Company namein English: CDP GroupHeadquarters Shanghai, China Country: ChinaEstablished: 2004 Website: www.cdpgroupltd.comMain Business: HR outsourcing and talent dispatch Annual revenueof 2013: /Stock Exchange / Stock Code: /AboutCDP is a leading one-stop HR outsourcing provider in Greater China andAsia. CDP provides a full range of comprehensive HR services includingPayroll Outsourcing, Benefit Outsourcing, SaaS HR-demand services,HR Shared Services, Recruitment services, Expatriate Services andother valued added services. As the pioneer of the earliest entering themarket of Chinese HR business process outsourcing, CDP empowerscompanies to manage and optimize their HR management with the services through PEOPLE,PROCESS and PLATFORM model, helps customers to better achieve their outstanding businessvalue.In 2012, CDP has more than 450,000 employees across 35 industries. Now, we canprovide professional services in 230+ cities in China.54 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 56. Martinsen GroupNO.31Company namein Chinese Company namein English: Martinsen GroupHeadquarters Marlow, Britain Country: BritainEstablished: 1981 Website: www.martinsenchina.comMain Business: Management training/ HR consult-ing/Talent assessmentAnnual revenueof 2013: /Stock Exchange / Stock Code: /AboutMartinsen group is the exclusive partner of prestigiousInternational Consulting and Training Group(ICTG) in China.Since its establishment, it has served a wide swath of Fortune500 companies as well as large and medium-sized Chineseenterprises and provided high-level professional services which meet the needs of localenterprises. Since 2002, Martinsen group has successively obtained the business mandate oftwo globally established brands -Thomas International and Sirrah Group.The central objectiveof Martinsen Group is to establish a cross-cultural understanding in the domain of companyoperation and human resources, thus helping companies to establish better business foundationby leveraging on the best managerial expertise and technology in routine work. We focus on thecoordinated development of individuals and organizations and provide targeted solutions, in aneffort to tap staff potential, improve performance of organizations, and help them achieve efficientoperation and fast growth.HAYSNO.32Company namein Chinese Company namein English: HAYSHeadquarters London, Britain Country: BritainEstablished: 1867 Website: www.haysplc.comMain Business: Headhunting Annual revenueof 2013: 5,781 million dollarsStock Exchange London Stock Code: HASAboutAs a professional human resources consulting serviceprovider, Hays(LON:HAS), headquartered in GreatBritain, is the largest headhunting company in GreatBritain. Hays has some 7800 employees working in 245 offices in 33 countries. Hays has market-leadingpositions in the UK, Asia Pacific, Continental Europe and Latin America. Hays is the largestprofessional recruitment consulting company in Asia Pacific and it has set up 48 branches in the AsiaPacific region including 10 offices in Asia. Hays provides long-term jobs for 15,000 people every year,and temporary staffing for 12000 people. It raked in GBP3256 million in revenue in Fiscal 2011.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 55 57. NO.33 Weibo TalentCompany namein Chinese Company namein English: Weibo TalentHeadquarters Beijing, China Country: ChinaEstablished: 2009 Website: zhaopin.weibo.comMain Business: Recruitment Annual revenueStock Exchange / Stock Code: /people and organizations to publicly express themselves in real time, interact with otherson a massive global platform and stay connected with the world, Weibo has had a profoundsocial impact in China. Since its inception four years ago, Weibo has amassed a large userbase in China and in Chinese communities in more than 190 countries.NormStarAboutNO.34of 2013: /Weibo is a leading social media platform for people to cre-ate,distribute and discover Chinese-language content. Byproviding an unprecedented and simple way for ChineseCompany namein Chinese Company namein English: NormStarHeadquarters Shanghai, China Country: ChinaEstablished: 1998 Website: http://www.normstar.com/Main Business: HR consulting / Talent assessment Annual revenueof 2013: /Stock Exchange / Stock Code: /AboutFounded in 1998, NormStar (attached to Shanghai NormStar SoftwareTechnology Co., Ltd.) is the first service provider engaged in talentassessment research in China. NormStar takes talent assessmentservice and competency model building and application as its corebusiness and promoting talent training and development as its basictarget, continuously providing clients with original solutions and added value for talent management.NormStar has a profound research basis and innovative strength. Headquartered in Shanghaiand in the first Human Resources Industrial Park, with 12 branch companies in Beijing, Shanghai,Shenzhen, Guangzhou and Chongqing, and 200 professionals team, NormStar has providedassessment consulting services for more than 7,000 clients and built long-term and stable strategicpartnership with many clients since its establishment.56 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 58. HudsonNO.35Company namein Chinese Company namein English: HudsonHeadquarters New York, United States of America Country: United States of AmericaEstablished: 1967 Website: www.hudson.comMain Business: Headhunting / HR consulting Annual revenueof 2013: 660 million dollarsStock Exchange Nasdaq Stock Code: HHGPAboutHudson(NASDAQ: HSON ) is a global talent solutions company with expertisein leadership and specialised recruitment, recruitment process outsourcing,talent management, outplacement and eDiscovery. We help our clients andcandidates succeed by leveraging our expertise, deep industry and marketknowledge, and proprietary assessment tools and techniques. With more than 2,000 people in 20countries, and relationships with millions of specialised professionals, we bring an unparalleledability to match talent with opportunities by assessing, recruiting, developing and engaging thebest and brightest people for our clients. We combine broad geographic presence, world-classtalent solutions and a tailored, consultative approach to help businesses and professionalsachieve higher performance and outstanding results.AccentureNO.36Company namein Chinese Company namein English: AccentureHeadquarters United States of America Country: United States of AmericaEstablished: 1989 Website: www.accenture.comMain Business: HR consulting / HR outsourcingand talent dispatchAnnual revenueof 2013: /Stock Exchange New York Stock Code: ACNAboutFounded in 1989 and headquartered in the USA, Accenture is a globalmanagement consulting, technology services and outsourcing company.Combining unparalleled experience, comprehensive capabilities across allindustries and business functions, and extensive research on the worldsmost successful companies, Accenture collaborates with clients to help thembecome high-performance businesses and governments. There are more than 246,000 peopleserving clients in more than 120 countries. In July 2001, it was listed in the NYSE. It ranked amongthe Fortune Top 500 for eight years and awarded by Fortune as the most respectful enterprise in theUSA. It ranked 45 among Global Human Resources Brand by Business Week in 2009. The companygenerated net revenues of US$27.9 billion for the fiscal year ended Aug. 31, 2012.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 57 59. NO.37 Company namein Chinese Company namein English: DayeeHeadquarters Beijing, China Country: ChinaEstablished: 2007 Website: www.wintalent.comMain Business: e-HR/ Recruitment managementsoftwareStock Exchange / Stock Code: /in human resource area, including HR management consulting, eHR third-part consulting,recruitment management and talent assessment system. Dayee has an experienced con-sultantteam, mostly with practical experience on human resource management, eHR sys-tematicplanning and application management.CEGOSAboutNO.38Annual revenueof 2013: /Dayee, a professional human resource consulting and tech-nologyservice provider, is devoted to advocate the prac-ticalconsulting and provide clients with integrated serviceCompany namein Chinese Company namein English: CEGOSHeadquarters Paris, France Country: FranceEstablished: 1926 Website: www.cegos.comMain Business: Management training Annual revenueof 2013: /Stock Exchange / Stock Code: /AboutCEGOS, established in 1926 and headquartered in Paris, France, establishes25 wholly-owned subsidiaries and 13 partners all over the world. CEGOS is thelargest senior management training organization in Europe. CEGOS has nearlyone thousand training consultants as well as 200 professional course researchpersonnel in the headquarter, and has over 4,000 high-level management trainingconsultants distributed in five continents to provide training services in multipleareas to customers. At present, CEGOS provides training to over 200,000 staff of excellentcompanies all over the world, and provides consulting service to tens of thousands of companies.CEGOS (China) was founded in Shanghai on May, 1997 and is a wholly-owned subsidiary of theCEGOS Group.58 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 60. KingdeeNO.39Company namein Chinese Company namein English: KingdeeHeadquarters Shenzhen, China Country: ChinaEstablished: 1993 Website: www.kingdee.comMain Business: e-HR Annual revenueof 2013: /Stock Exchange Hong Kong Stock Code: 0268AboutHeadquartered in Shenzhen, Kingdee International SoftwareGroup Company Limited was founded in August, 1993. It haslisted on Growth Enterprise Market of the Stock Exchange ofHong Kong on 15th, February 2001, and it changed to mainboard of the Stock Exchange of Hong Kong on 20th,July 2005,the stock code is 0268. Kingdeeis the leader in the China software industry and it is a distinguish enterprise in the area ofmanagement software of Asia-Pacific region. It is a renowned international middle-ware providerand online management and e-business application solution service provider. Kingdee has setup three software parks in Shenzhen, Shanghai and Beijing, and it has also established researchcenters in Shenzhen, Shanghai, Beijing, Chengdu, Guangzhou and Singapore.Deloitte Human Capital ConsultingNO.40Company namein Chinese -Company namein English: Deloitte Human Capital ConsultingHeadquarters / Country: United States of AmericaEstablished: 1868 Website: www.deloitte.comMain Business: HR consulting Annual revenueof 2013: /Stock Exchange / Stock Code: /AboutDeloitte provides audit, tax, corporate management consulting, andfinancial advisory services to listed and non-listed customers of differentindustries. Headquartered in the USA, Deloitte has member firms in 140countries around the world. It is one of the leading professional serviceinstitution in Mainland China, Hong Kong, and Macao, with over 13,500 employees in 21 branchessuch as Beijing, Hong Kong, Shanghai, Taipei, Chongqing, Dalian, Guangzhou, Hangzhou, NanjingShenzhen and so on. Deloitte set up its Shanghai office back in 1917; in China, Deloitte has over50 professional human capital consultants, ranking No. 2 in the world, offering all-rounded HRmanagement solutions for enterprises and providing professional consulting solutions on humancapital management to help customers solve their business problems.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 59 61. NO.41 ATACompany namein Chinese Company namein English: ATAHeadquarters Beijing, China Country: ChinaEstablished: 1999 Website: www.ata.net.cnMain Business: Talent assessment Annual revenueStock Exchange Nasdaq Stock Code: ATAIyears of experience in test delivery and administration, ATA has been providing professional test-ingand assessment services to government agencies, academic institutions, corporate clients,education institutions and tens of millions of test candidates through a delivery network of over3,000 test centers across the country.HiredeAboutNO.42of 2013: 61.8 million dollarsEstablished in 1999, ATA (NASDAQ: ATAI) is dedicated to providing institutions,enterprises and individuals in China and around the world with professionaltesting, assessment and training services. ATA is headquartered in Beijing andhas an operation center in Shanghai. As a pioneer and leader of e-testing inChina, ATA has independently developed its world leading testing technologiesincluding Dynamic Simulation Testing (DST), ETX Testing System. With 15Company namein Chinese Company namein English: HiredeHeadquarters Shenzhen, China Country: ChinaEstablished: 2008 Website: www.hirede.comMain Business: e-HR/ Recruitment managementsoftwareAnnual revenueof 2013: /Stock Exchange / Stock Code: /AboutHirede is an online application management software platformwhich entirely based on SaaS network. It combines the mostadvanced information technology and the best recruitmentmanagement and puts a variety of recruitment activities, key business processes, methods,personnel and technology together to achieve and maintain enterprise recruitment processcoordination, efficiency optimizing and the sustainable goal of product operations. It is acomprehensive strategy which can help you have an in-depth and professional understandingof the recruitment process so that the company can establish long term talent acquisition andrecruiting strategies. After all,Talentis the first driving force for enterprise's success.60 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 62. 58.comNO.43Company namein Chinese 58Company namein English: 58.comHeadquarters Beijing, China Country: ChinaEstablished: 2005 Website: www.58.comMain Business: Recruitment Annual revenueof 2013: /Stock Exchange New York Stock Code: WUBAAbout58.com, an online marketplace serving local merchants and consumersin China through its Website www.58.com and mobile applications, wasfounded in 2005 in Beijing. 58.com listed at the New York Stock Exchangein October 31, 2013.Its online marketplace enables local merchants andconsumers to connect, share information and conduct business. TheCompanys online marketplace contains a range of information in approximately 380 cities, acrossdiverse content categories, including housing, jobs, used goods, automotive, pets, tickets, yellow pagesand other local services. Its online marketing services include listing services, such as real-time biddingand priority listing, and marketing services through collaboration with third-party Internet companies inChina. The listings on its online marketplace cover a range of content categories, such as housing, jobs,used goods, automotive, tickets, homecare and relocation, renovation, wedding, business services,travel, education, food, beauty, entertainment, franchise, and other local services.PricewaterhouseCoopers HumanResource CounsultingNO.44Company namein Chinese -Company namein English:PricewaterhouseCoopers HumanResource CounsultingHeadquarters London, Britain Country: BritainEstablished: 1848 Website: www.pwccn.comMain Business: HR consulting Annual revenueof 2013: /Stock Exchange / Stock Code: /AboutTo cater for the requirements of different industries, PricewaterhouseCoopersprovides audit, taxation and consulting services to establish public confidenceand continuously promote values for clients and shareholders. More than184,000 professionals in 157 countries and areas share their thoughts,industry experience and solutions across PricewaterhouseCoopers networkto develop new visions and provide practical suggestions for clients.PricewaterhouseCoopers offices in Mainland China, Hong Kong and Singapore have beenamalgamated according to local applicable laws. As a whole, over 17,000 employees work forPricewaterhouseCoopers after amalgamation, including 700-odd partners. The business team ofPricewaterhouseCoopers Human Resources Consulting has 6,000 professional human resourcesexperts, and a global network covering 157countries. In China, PricewaterhouseCoopers HumanResources Consulting has set up offices in Beijing, Shanghai and Hong Kong to provide humanresources solutions for local and multinational enterprises, and is one of biggest human resourcesconsulting companies.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 61 63. NO.45 Right ManagementCompany namein Chinese Company namein English: Right MangementHeadquarters Pennsylvania, United States ofAmerica Country: United States of AmericaEstablished: 1980 Website: http://www.right.comMain Business: Management training / HR con-sultingStock Exchange Nasdaq Stock Code: MANand Workforce Transition and Outplacement. With offices in over 50 countries, Right Manage-mentpartners with companies of all sizes including more than 80% of the Fortune 500 tohelp grow and engage their talent, increase productivity and optimize business performance.DajieAboutNO.46Annual revenueof 2013: /Right Management is a global leader in talent and career man-agementworkforce solutions within ManpowerGroup. The firmdesigns and delivers solutions to align talent strategy with busi-nessstrategy. Expertise spans Talent Assessment, Leader De-velopment,Organizational Effectiveness, Employee Engagement,Company namein Chinese Company namein English: DajieHeadquarters Beijing, China Country: ChinaEstablished: 2008 Website: www.dajie.comMain Business: Recruitment Annual revenueof 2013: /Stock Exchange / Stock Code: /AboutFounded in 2008, Dajie.com, is a social network platform based onreal-name registration and real business relations, focused on careerdevelopment, business development and industry communication.Dajie.com is headquartered in Beijing. Over the advantage of theInternet Technology, Dajie.com has become a leading business network platform. Dajie.commeets the demand of business social interaction and introduced the concept of social connectionin business SNS. It adds one new user per second. Dajie.com aspires to establish the most user-centricand professional-driven business SNS eco-system to help its users to achieve successmore efficiently. Connect Chinas professionals (including professionals to be) to makethem more productive and successful. Currently, Dajie.com has 27 million registered users.62 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 64. AMANO.47Company namein Chinese Company namein English: AMAHeadquarters New York, United States of America Country: United States of AmericaEstablished: 1923 Website: www.amachina.comMain Business: Management training Annual revenueof 2013: /Stock Exchange / Stock Code: /AboutAme r i c a n Man a g eme n t As s o c i a t i o n (AMA) i s t h e l a r g e s tmanagement education institute in the world. Established in NewYork in 1923, it now operates business through offices in 26 urbancities in 14 countries around the world. Sticking to the principleof Practitioners Help Practitioners, they develop programs promoting Learning throughDoing, delivered by trainers from all industries who were former managers, senior managers,consultants or CEO. Of the Fortune 500 companies, 488 are AMAs clients. Annually more than200,000 people worldwide attend AMA seminars.de BonoNO.48Company namein Chinese Company namein English: de BonoHeadquarters Pennsylvania, United States ofAmerica Country: United States of AmericaEstablished: 1991 Website: www.debonogroup.comMain Business: Management training Annual revenueof 2013: /Stock Exchange / Stock Code: /AboutThe de Bono Management Consultancy Ltd. is the exclusive andunique authorized distributor of de Bono Thinking Systems in mainlandChina, founded in 2003 in Beijing, with 3 Offices in Beijing, Shanghaiand Shenzhen now. de Bono is working with government, corporationsand educational institutions in process improvement, organizationalinnovation, strategic leadership, individual creativity, decision making and problem solving. And alsohave a special division that works on children education. The worldwide authority on the Edward deBono educational courses, the CoRT Thinking Programme and Six Thinking Hats, have garneredextensive recognition. The de Bono Management Consultancy Ltd. is the exclusive and uniquedistributor of these educational courses in China on behalf of Cavendish.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 63 65. NO.49 Robert WaltersCompany namein Chinese Company namein English: Robert WaltersHeadquarters London, Britain Country: BritainEstablished: 1985 Website: www.robertwalters.comMain Business: Headhunting Annual revenueStock Exchange London Stock Code: RWAsupply chain and engineering and support fields. Robert Walters has 53 offices in 24 countriesworldwide. In China Robert Walters has four branches, in Shanghai, Suzhou, Beijing and Nanjing,to satisfy the Chinese enterprisess recruitment needs and employees looking for jobs.CTGAboutNO.50of 2013: 820 million dollarsRobert Walters, established in 1985 and listed on the London Stock Ex-change(RWA) since 2000, is one of the worlds leading professionalrecruitment consultancies. Robert Walters recruits across the account-ing,finance, banking, IT, human resources, legal, sales and marketing,Company namein Chinese Company namein English: CTGHeadquarters Beijing, China Country: ChinaEstablished: 2003 Website: www.ctghr.comMain Business: HR outsourcing and talent dispatch Annual revenueof 2013: /Stock Exchange / Stock Code: /AboutFounded in 2003, CTG offers personnel agency, labor dispatch, talentrecruitment, HR software and applications service, salary welfaremanagement, labor relations management, social insurance and housingfund management, employee supplementary health insurance, labordisputes, and corporate internal training services for foreign-invested enterprises, state-ownedenterprises, private enterprises, institutions, and government departments. Headquartered inBeijing, CTG has set up its service network covering over 300 cities, including Shanghai, Tianjin,Dalian, Chongqing, Shenyang, Shenzhen, Guangzhou, Changsha, and Chengdu. Meanwhile,branches in Hong Kong and the US have been built up. As the only representative enterprise ofhuman resource service industry in China, CTG has been selected in the Global Outsourcing100 by the International Association of Outsourcing Professionals (IAOP) for 2010 and 2011successively. Moreover, CTG is now the only human resources service provider with internationalrecognition with its largest worldwide service network in China.64 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 66. KPMG ConsultingNO.51Company namein Chinese Company namein English: KPMG ConsultingHeadquarters Switzerland Country: SwitzerlandEstablished: 1897 Website: http://www.kpmg.comMain Business: HR consulting Annual revenueof 2013: /Stock Exchange / Stock Code: /AboutKPMG incorporated Peat Marwick International (PMI) and Klynveld MainGoerdeler (KMG), and their individual member firms in 1987. A globalprofessional audit, tax, and advisory firm, KPMG has 152,000 employeesin 156 countries. KPMG works with customers in the fields of risk andcompliance, performance and technology, and company investment and restructuring, to handledifferent challenges for customers. KPMG China has 13 branch companies in Beijing, Shanghai,Shenyang, Nanjing, Hangzhou, Chengdu, Hangzhou, Qingdao, Guangzhou, Fuzhou, Shenzhen,Hong Kong, and Macao, with over 9,000 professionals. KPMG Advisory (China) Limited is amember of the network of independent members of KPMG International.GanjiNO.52Company namein Chinese Company namein English: GanjiHeadquarters Beijing, China Country: ChinaEstablished: 2005 Website: www.ganji.comMain Business: Recruitment Annual revenueof 2013: /Stock Exchange / Stock Code: /Aboutwww.ganji.com is the largest classified information portal in China. Thecompany is on a mission to help individuals have easier access to high-qualityservice information to provide all-around ,local classified information about lifeand business services including job recruitment, housing rental, sale and purchase of second-handgoods, vehicles, pet ticketing, educationtraining and social activities. Founded in 2005,www.ganji.com, is headquartered in Beijing and currently has branches in Shanghai and Shenzhen to provideservices in every area of peoples daily life.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 65 67. NO.53 Antal InternationalCompany namein Chinese Company namein English: Antal InternationalHeadquarters London, Britain Country: BritainEstablished: 1993 Website: www.antal.comMain Business: Headhunting / Recruitment Annual revenueStock Exchange / Stock Code: /Antal International is a leading international British human re-sourcein London, and it has 120 offices in 28 countries in the world.It sets up offices in Beijing, Shanghai and Hong Kong of Chi-na,which is the largest and fast-developed foreign high level talent recruitment company atpresent in China. Antal International is concentrated on the recruitment service for middle andhigh level management personnel, which is sub-divided into ten industries: medium, IT, auto,industry, quick consumption, marketing, bank, accounting, laws, logistics, supplying deep, ef-fectiveand high quality services to the clients in each professional field.NetDimensionsAboutNO.54of 2013: /recruitment and consulting company, headquarteredand it has more than 120 professional consultants in Chi-na,Company namein Chinese Company namein English: NetDimensionsHeadquarters Hong Kong, China Country: Hong Kong, ChinaEstablished: 1999 Website: www.netdimensions.comMain Business: Management training Annual revenueof 2013: 16.2 million dollarsStock Exchange London Stock Code: NETDAboutNetDimensions was established in 1999, and listed onboard of London Stock Exchange (AIM: NETD). InternetBar Maintenance Software devotes itself to becomingthe leader of learning and knowledge management technology, supply solutions to globalclients, help the improvement of performance. Internet Bar Maintenance Software hasoffices and sales channels in more than 40 countries in the world, and it has more than 380clients, serving more than 280 million active users.66 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 68. HeidrickStrugglesNO.55Company namein Chinese Company namein English: HeidrickStrugglesHeadquarters Chicago, United States of America Country: United States of AmericaEstablished: 1953 Website: www.heidrick.comMain Business: Headhunting Annual revenueof 2013: 481 million dollarsStock Exchange Nasdaq Stock Code: HSIIAboutFounded in 1953 and headquartered in the USA,HeidrickStruggles is one the worlds largestleadership advisory firms that provides executivesearch and leadership consulting. The professional business services of HeidrickStrugglesare divided by industry, function, and geographic region. Its powerful service knowledge supportnetwork of over 1,400 professional consultants has covered 65 cities in America, Europe, Africa, andAsia Pacific. In the past 50 years, HeidrickStruggles set up and improved its leadership capitalmanagement strategy, offering executive search and leadership consulting covering CEO, membersof the Board of Directors, and senior management for global customers.Robert HalfNO.56Company namein Chinese Company namein English: Robert HalfHeadquarters California, United States of America Country: United States of AmericaEstablished: 1948 Website: www.rhi.comMain Business: HR outsourcing and talent dispatch Annual revenueof 2013: 4,246 million dollarsStock Exchange New York Stock Code: RHIAboutRobert Half International Inc. (NYSE: RHI) provides specializedstaffing and risk consulting services through such divisions asAccountemps, Robert Half FinanceAccounting, Office Team,Robert Half Technology, Robert Half Management Resources, Robert Half Legal, The Creative Group,and Protiviti. Through its Accountemps, Robert Half FinanceAccounting, and Robert Half ManagementResources divisions, is a provider of temporary, full-ttime, and project professionals in the fields ofaccounting and finance. Office Team specializes in temporary administrative support personnel. RobertHalf Technology provides information technology professionals. Robert Half Legal provides temporary,project, and full-time staffing of attorneys and specialized support personnel within law firms and corporatelegal departments. The Creative Group provides project staffing in the advertising, marketing, and Webdesign fields. Protiviti is a global business consulting and internal audit firm.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 67 69. NO.57 EngmaCompany namein Chinese Company namein English: EngmaHeadquarters Suzhou, China Country: ChinaEstablished: 2002 Website: www.engma.netMain Business: HR outsourcing and talent dispatch Annual revenueStock Exchange / Stock Code: /Founded in 2002, Engma is a leading outsourcing service insti-tutionHR outsourcing, manufacturing outsourcing, vocational training,and exhibitions and conferences. Engma has 12 sub-companies, amanagement team of 216 people, and has placed 27000 employ-ees.Each year, it trains more than 80,000 blue-collar workers. Meanwhile, it also the hostof the Asia Human Resource Expo, the China Human Resource Expo, the HR elite club, lan-lingwang.net and so on. Since it was founded ten years ago, Engma have trained and placedmore than 400,000 blue-collar workers, and has received 12 national awards.ErnstYoungAboutNO.58of 2013: /of China, that provides a comprehensive range of services:Company namein Chinese -Company namein English: ErnstYoungHeadquarters Ohio, United States of America Country: United States of AmericaEstablished: 1894 Website: http://www.ey.comMain Business: HR consulting Annual revenueof 2013: /Stock Exchange / Stock Code: /AboutOne of the worlds leading professional services organizations,ErnstYoung offers audit, tax, and financial transaction advisoryservices. It is universally recognized that ErnstYoung adds value forits customers, offers solutions based upon a thorough understanding of the business challengesof customers, and help customers across the globe to realize their goals. ErnstYoung has adominant presence in China, with offices and branches in 21 Chinese cities, including Taiwan,Beijing, Hong Kong, Shanghai, Shenzhen, Guangzhou, Dalian, Chengdu, Wuhan, Suzhou, andMacao, with approximately 10,000 professional employees. As one of the professional organizationswith the largest number of consultants in the world, powered by the rich expertise of its 20,000consultants around the globe, ErnstYoung helps companies across the globe to face all relevantchallenges and identify and capitalize on business opportunities.68 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 70. ChinaHRNO.59Company namein Chinese Company namein English: ChinaHRHeadquarters Beijing, China Country: ChinaEstablished: 1997 Website: www.chinahr.comMain Business: Recruitment Annual revenueof 2013: /Stock Exchange / Stock Code: /AboutChinaHR.com was founded in 1997 and is one of the first onlinerecruitment websites in China. In Feb. 2013, ChinaHR officially becamea member of the global online recruitment network of Saongroup. Thecombined businesses integrated their strengths and complement eachother on brand, product, service, client database, to become the largest localized recruitment providerin China. ChinaHR.com provides comprehensive recruitment solutions to employers, including onlinerecruitment services and customized offline recruitment solutions such as campus recruitment, RPO,IB and Headhunting. ChinaHR.com dedicates itself to helping clients and jobseekers find the bestmatch for each other. ChinaHR.com will continue to lead the industry through constant innovation.LiepinNO.60Company namein Chinese Company namein English: LiepinHeadquarters Beijing, China Country: ChinaEstablished: 2000 Website: www.liepin.comMain Business: Headhunting Annual revenueof 2013: /Stock Exchange / Stock Code: /Aboutwww.liepin.com is a brand of Wisest.com and also the largest andmost professional high-end talent community-based jobsite. Thecompany is devoted to provide a high quality interaction platformamong corporate, headhunter and talent. Currently, www.liepin.com has more than 10 millionregistered users, 8million effective resume and 3million active users.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 69 71. NO.61 PlatinumCompany namein Chinese Company namein English: PlatinumHeadquarters Atlanta, United States of America Country: United States of AmericaEstablished: 1994 Website: www.platinumchina.comMain Business: e-HR Annual revenueStock Exchange / Stock Code: /professional human resource solutions to meet the business and regulatory requirements ofGreat China, with its comprehensive modules in Human Resource Management, Compen-sationand Benefits, Attendance Tracking Management, Employee Self-Service, RecruitmentManagement, Training Management, Performance Management, Competence Model, GroupManagement, Budge Management, Report Management and etc. The Human Resource Man-agementapplications are used by more than 1,000 companies .HRBossAboutNO.62of 2013: /Being a wholly-owned subsidiary of Aptean, Platinum is aleading Human Resource Management Solution provider,with Headquarters in Atlanta, Georiga USA. We entered intothe Chinese market in 1994. Platinum is engaged in offeringCompany namein Chinese Company namein English: HRBossHeadquarters Singapore Country: SingaporeEstablished: 2011 Website: www.hrboss.comMain Business: e-HR Annual revenueof 2013: /Stock Exchange / Stock Code: /AboutAt HRBoss they make products that change the way people use data torecruit talent and see their employees landscape. They focus on 2 keyareas of the Human Capital spectrum: recruiting and workforce big dataanalytics. They believe that hiring the best talent, then using data analyticsto visualise how they fit into the bigger business picture is the foundation of any successfulorganization. HRBoss solutions have been designed with all end users - including those basedin Asia - in mind. This drives exceptional user adoption for all their customers. More usageyields more data. Better data empowers their customers to execute on better decisions for theirbusiness.70 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 72. VanguardNO.63Company namein Chinese Company namein English: VanguardHeadquarters Beijing, China Country: ChinaEstablished: 1998 Website: www.vgtech.com.cnMain Business: e-HR Annual revenueof 2013: /Stock Exchange / Stock Code: /AboutThe Vanguard Technology Co., Ltd. established in 1998, adheresto its professional development direction in the course of morethan ten years of development. It upholds to the philosophy ofcustomers come first and has set up working relationship with many Fortune 500 as well as domesticcompanies. ItsAsia-Pacific compensation solution and Performance management solutions haveproved trailblazing in the industries. As the business continues Vanguard Technology has extendedto the area of human resource consulting. Vanguard Technology has built its consulting and e-HRteam, to provide integrated solutions that cover management philosophy and the implementation of thesystem. After years of unremitting efforts, the products of Vanguard Technology are more mature, withmore project experience; their business is not limited to human resource management software, butextends to SaaS services, mobile terminal-based apps, to achieve the integration of management andtechnology. With the continuous overseas expansion, Vanguard Technology keeps providing customerswith e-HR solutions in Asia-Pacific and the rest of the world.KayangNO.64Company namein Chinese Company namein English: KayangHeadquarters Shanghai, China Country: ChinaEstablished: 1995 Website: www.kayang.comMain Business: e-HR Annual revenueof 2013: /Stock Exchange / Stock Code: /AboutThe Shanghai Kayang Information System Co., Ltd entered HRM field in1995 and it has been engaged in research, development and relevant serviceof HRM e-commerce suite over the years, and has provided products andservices with excellent performance for nearly 1,000 big companies bothat home and abroad. It is a famous HRM professional solution provider in China which is specifiedin research, development and solution of human resource management software. Kayang hasproprietary intellectual property rights on software products and it is a high-technology company thatis among the first batch of companies to obtain software enterprise qualification certificate (2000)from the Shanghai municipal government. Kayangs customers are distributed all over Asia, and itsmany of its customers are Fortune top 500 and famous enterprises from both at home and abroad.Kayangs customer satisfaction has been in the leading position in the industry for many years. Withthe average implementation success rate is about 30% in e-HR industry, Kayang has maintained itsproject implementation success rate of over 99%.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 71 73. NO.65 First AdvantageCompany namein Chinese Company namein English: First AdvantageHeadquarters Florida, United States of America Country: United States of AmericaEstablished: 1953 Website: www.fadv.comMain Business: Background investigation Annual revenueStock Exchange / Stock Code: /newest global company service platform (CSPi). CSPi is currently the most advanced onlineservice platform of background survey. In Asia-Pacific, First Advantage has 17 offices andover 2,100 employees in the Asia Pacific region including Australia, China (Hong Kong, Bei-jing,Shanghai, and Zhuhai).lagouAboutNO.66of 2013: /First Advantage, the largest provider of employment background screen-ingservices in the Asia Pacific region, now provides a full spectrum of riskmitigating talent acquisition solutions. Established in Florida , The Unit-edStates, with 23 branches, more than 3,300 employees and more than11,000 customers. Since June 2006, First Advantage has brought theCompany namein Chinese Company namein English: lagouHeadquarters Beijing, China Country: ChinaEstablished: 2013 Website: www.lagou.comMain Business: Recruitment Annual revenueof 2013: /Stock Exchange / Stock Code: /Aboutwww.lagou.com, a recruitment website mainly focused on IT industry, is basedon plenty of high quality Internet resources to release insider jobs to providerjobseekers with humanization, personalized and professional informationservices.www.lagou.com is devoted to help IT talents make better careerchoices.72 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 74. Michael PageNO.67Company namein Chinese Company namein English: Michael PageHeadquarters London, Britain Country: BritainEstablished: 1976 Website: www.michaelpageinternational.comMain Business: Headhunting /Recruitment Annual revenueof 2013: 1,572 million dollarsStock Exchange London Stock Code: MPIAboutMichael Page is a leading professional recruitment consultancyspecialising in the recruitment of permanent, contract and temporarypositions on behalf of the worlds top employers. The Groupoperates through 153 offices in 34 countries worldwide. Firstestablished in London in 1976, theyve been bringing job seekers and employers together for morethan 30 years. They are listed on the London stock exchange and their turnover exceeds US$1 billionper year. They opened their first office in Shanghai in 2003 and currently have offices in all of the mainbusiness centres around the world including Hong Kong, London, New York, Paris, Tokyo, Toronto,Singapore and Sydney.Korn/Ferry InternationalNO.68Company namein Chinese Company namein English: Korn/Ferry InternationalHeadquarters Los Angeles, United States ofAmerica Country: United States of AmericaEstablished: 1969 Website: www.kornferry.comMain Business: Headhunting Annual revenueof 2013: 996 million dollarsStock Exchange New York Stock Code: KFYAboutKorn/Ferry International (NYSE:KFY), founded in the US in 1969 andheadquartered in Los Angeles, has over 90 offices in 40 courtiers.Korn/Ferry International entered China in 1978, and it is the first foreignhuman resource consulting company to carry out business in China afterChina joined WTO. It has set up subsidiaries in China in Hong Kong, Beijing, Shanghai, Guangzhou,and Taipei, and it has a consulting team of 300 local Chinese employees, overseas returneesand overseas employees. Besides, as one of the world largest talents management consultingcompanies, Korn/Ferry Internationals five branches are approved to be wholly foreign ownedcompanies. Up to now, the service system of Korn/Ferry International has covered whole-packagesolutions including senior executives seeking, talents management and leadership consulting, andrecruitment outsourcing, middle-level talents recruitment.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 73 75. NO.69 BRIDGE HRCompany namein Chinese Company namein English: BRIDGE HRHeadquarters Shanghai, China Country: ChinaEstablished: 2003 Website: www.bridgehr.comMain Business: HR outsourcing and talent dis-patchStock Exchange / Stock Code: /industries: financial services, information technology industry, wholesale and retail trade,courier industry, pharmaceutical and medical industry, chain hotel and restaurant industryand modern manufactu ring industry.ECEIBSAboutNO.70Annual revenueof 2013: /Established on January 18, 2003, Bridge HR is one of the earliest hu-manresource service company in China that were sanctioned by thegovernment. After 10 years of development, Bridge HR has over 30branches committed to providing one-stop service solutions in 120 cit-ies.Its vertical recruitment website, 9191offer.com, focuses on sevenCompany namein Chinese Company namein English: ECEIBSHeadquarters Shanghai, China Country: ChinaEstablished: 2009 Website: www.eceibs.comMain Business: Management training Annual revenueof 2013: /Stock Exchange / Stock Code: /Abouteceibs.com is affiliated to the China Europe International PublishingGroup Co., Ltd., a media company co-invested and founded by CEIBS(the China Europe International Business School) and the ChengweiVenture Fund. By providing enterprise online learning solutions, publishing professionalmanagement magazine and business books and establishing managers knowledge onlinecommunity, presenting cutting-edge management idea and commercial discovery in the formof multimedia, and relying on powerful research efforts of China Europe International BusinessSchool, regarding creating idea and spreading knowledge as its own duties, it determines tobecome a cross-media platform to provide overall learning solutions for business managers.eceibs.com was established in 2009, and there are 220 lessons of a whole series of generalmanagement courses, which is the only e-Learning management and training course certifiedby EFMD. All courses under this series support timely shift of Chinese and English to meet needsof different audiences.74 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 76. CyberwisdomNO.71Company namein Chinese Company namein English: CyberwisdomHeadquarters Hong Kong Country: ChinaEstablished: 1999 Website: www.cyberwisdom.net.cnMain Business: Management training Annual revenueof 2013: /Stock Exchange / Stock Code: /AboutThe Cyberwisdom (Shanghai) Co., Ltd. was established in Hong Kongwith the investment by the world known investment company MorningsideGroup Hong Kong Limited in 1999. Theheadquarter of Cyberwisdomis located in Hong Kong, and it set up branches in Beijing, Shanghai,Guangzhou and Shenzhen of the mainland. Since its establishment,Cyber wisdom has been always ranked in the leading place among the e-Learning solution suppliersin Great China Area. It devotes itself to supplying online learning products and service to theenterprises, government and educational institutions in the whole Asia Pacific, including independentRD wiz Bank learning management system, courseware design and making, readymadecourseware, training and consultation service, the mixed study for combination of e-learning andclass training and so on.Cornerstone OnDemandNO.72Company namein Chinese Company namein English: Cornerstone OnDemandHeadquarters Los Angeles, United States ofAmerica Country: United States of AmericaEstablished: / Website: www.cornerstoneondemand.comMain Business: e-HR Annual revenueof 2013: 185 million dollarsStock Exchange Nasdaq Stock Code: CSODAboutCornerstone OnDemand (NASDAQ:CSOD) is a global leader of cloud-basedtalent management software solutions. Over 14.5 million users across191 countries rely on Cornerstone to maximize their potential, develop theirskills and foster new levels of collaboration. Cornerstone empowers someof the worlds leading organizations, including bankingfinance, bio-technology, retailing, hospitality,manufacturing, automotive, network and software industry, to engage their workforces and leveragepeople performance for greater business results.Cornerstones unified talent management solutionhelps organizations manage the entire employee lifecycle, from hiring through retirement. The solutionincludes: Cornerstone Recruiting, Cornerstone Connect, Cornerstone Learning, Cornerstone Performance,Cornerstone Compensation and Cornerstone Succession. Cornerstone is headquartered in Los Angeles,California with offices in Shanghai, Hong Kong, Mumbai, Tokyo and Sydney.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 75 77. NO.73 OurATSCompany namein Chinese Company namein English: OurATSHeadquarters Beijing, China Country: ChinaEstablished: 2010 Website: www.ourats.comMain Business: e-HR/ recruitment managementsoftwareStock Exchange / Stock Code: /Intel, Manpower, with more than 10 years in HR or IT fields. With the benefit ofadvanced ideas, extensive experience in human resource management and solid in-formationtechnology skills, they have developed an online applicant tracking system(OurATS) able to apply gl obally.Tale BaseAboutNO.74Annual revenueof 2013: /CloudRecruit is a recruiting solution provider focus-ingon the online recruiting management solution -OurATS. Its founders are a few young people comingfrom well-known multi-national companies like Goo-gle,Company namein Chinese Company namein English: Tale BaseHeadquarters Guangzhou, China Country: ChinaEstablished: 2010 Website: www.talebase.comMain Business: HR consulting / Talent assessment Annual revenueof 2013: /Stock Exchange / Stock Code: /AboutTale Base provides human resource management consulting, evaluation,service, leadership development, and the use of IT technology integratedservice. Headquartered in Guangzhou, it sets up branches in Beijing,Shanghai, Shenzhen in 2011. In 2012, Tale Base will open offices insecond-tier cities to meet the rapid development demands of customers.76 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 78. ALLEGIS-BNNO.75Company namein Chinese Company namein English: ALLEGIS-BNHeadquarters Europe Country: United States of AmericaEstablished: 1983 Website: www.allegisbn.comMain Business: HR outsourcing and talent dispatch Annual revenueof 2013: /Stock Exchange / Stock Code: /AboutALLEGIS BN, founded in 1983, is a multi-national searchand placement organization with head offices in Baltimore,Maryland, USA, and a global reach. Ten-years later in 1993,Allegis established its first office in Europe and go to Asia Pacific in 2007. In 2011, the revenue is 8billion dollars. Over 90% of Allegis clients are Fortune 500 companies and 50% of FTSE top-100companies. In 1994, BN Management Consultants Limited established its first office in Guangzhouand in doing so became the first executive search firm to be established in China. In 2007, BN andAllegis Group joined forces to form a joint-venture partnership and now operating as Allegis-BNHuman Resource Consultants Ltd. Allegis-BNs offices in Shanghai, Beijing, Guangzhou andChengdu.TACSEN Management ConsultantsNO.76Company namein Chinese Company namein English:TACSEN Management Consul-tantsHeadquarters Hong Kong, China Country: Hong Kong, ChinaEstablished: 2002 Website: www.tacsen.comMain Business: HR consulting / Management training Annual revenueof 2013: /Stock Exchange / Stock Code: /AboutTACSEN Management Consultants was founded in 2002 in Hong Kong, andofficially entered the mainland market in 2003 with offices in Beijing, Shanghaiand Guangzhou. Thanks to its outstanding contributions to enhancement ofmanagement capability of the industry, TACSEN became the only trainingconsulting firm among the most valuable companies in Hong Kong in 2012.TACSEN adheres to the principle offruitful partnership, to provide enterprises with full, professional,thoughtful, robust training and consulting services. At present, in training services, TACSEN focuses onMBTI management training, leadership training, sales and service training; in its consulting services,TACSEN focuses on human resource restructuring, foreign companiesdevelopment strategy in Chinaand tactics- building modules. To make training and consulting services well-targeted and accurate,TACSEN provides long-term follow-up monitoring service. TACSEN has developed a sizable databaseover the decade, and has the ability to do in-depth analysis of different industries.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 77 79. NO.76 HR-ChannelCompany namein Chinese Company namein English: HR-ChannelHeadquarters Shanghai, China Country: ChinaEstablished: 2001 Website: www.hr-channel.comMain Business: HR outsourcing and talent dispatch Annual revenueof 2013: /Stock Exchange / Stock Code: /The Shanghai HR-Channel Consulting Co., Ltd. (HR-Chan-nel)was established in June of 2001, its original company isShanghai International Enterprises Cooperative CompanyForeign Enterprise Service Center (Established in 1995), upto now it has more than 10 years foreign-related human resource service experiences, andits service covers more than 100 cities and regions including the provincial capital cities andlevel 2 cities. HR-Channel set up an industrial example of flow standardization in the businessfields of personnel outsourcing, recruitment and headhunting, corporate training, businessconsulting, legal service, and so on.Infor Global SolutionsAboutNO.78Company namein Chinese Company namein English: Infor Global SolutionsHeadquarters New York United States ofAmerica Country: United States of AmericaEstablished: 1981 Website: www.infor.comMain Business: e-HR Annual revenueof 2013: /Stock Exchange / Stock Code: /AboutInfor Global Solutions, established in 1981 in the USA, is one of the largestenterprise management software providers in the world. Through acquisitionsand improvements, it supplies the software with rich functions, made themmore excellent, and devoted itself to product innovation and reinforcement,made efforts to simplify and shorten the implementation time, supply flexiblepurchase options.78 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 80. Amrop GroupNO.79Company namein Chinese Company namein English: Amrop GroupHeadquarters Belgium Country: BelgiumEstablished: 1977 Website: www.amrop.comMain Business: Headhunting Annual revenueof 2013: /Stock Exchange / Stock Code: /AboutAmrop Group was established in 1977 to suit the demands for talent. Itsources talent from around the world and we have the deep insight andexperience within different industry sectors that is critical to the success ofa search. Currently Amrop is with 90 offices in 56 countries. Amrop Chinastarted in 1988 in Hong Kong. Steady growth led to the opening of theShanghai office in 1999 and later in Beijing. With over 20 yearsexperience in China and AsiaPacific, Amrop is one of the leading executive search firms in the region.Assess SystemNO.80Company namein Chinese Company namein English: Assess SystemHeadquarters United States of America Country: United States of AmericaEstablished: 1987 Website: www.assess-systems.comMain Business: Talent assessment / HR consulting Annual revenueof 2013: /Stock Exchange / Stock Code: /AboutHaiwen United specializes in creative leadership training and development,talent assessment and management as the exclusive distributor In Chinafor ASSESS Systems. Haiwen United provides full competency-basedproducts and solutions, including the competency modelling, assessment,development, coaching and evaluation. We aim at creating an unparalleled customer success andjoy through our strong expertise, innovative product system and dedicated interactions with ourcustomers. Haiwen United advocates a unique 3P leadership assessment model (Performance,Potential, Proficiency) . Based on this model, we have established a concept of full self-awarenessof leadership development and successfully set up SIAC Leadership Development Simulator, a new-generationmodel for leadership development, which includes full competency training and specificcompetency training.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 79 81. NO.81 workdayCompany namein Chinese / Company namein English: workdayHeadquarters California, United States of America Country: United States of AmericaEstablished: 2005 Website: www.workday.comMain Business: e-HR Annual revenueStock Exchange New York Stock Code: WDAYof companies, ranging from medium-sized businesses to Fortune 500 enterprises,have selected Workday.WealinkAboutNO.82of 2013: 469 million dollarsWorkday is a leading provider of enterprise cloud applications forhuman resource and finance. Founded in 2005 by PeopleSoft vet-eransDave Duffield and Aneel Bhusri, Workday delivers humancapital management, financial management, and analytics appli-cationsdesigned for the worlds largest organisations. HundredsCompany namein Chinese Company namein English: WealinkHeadquarters Shanghai, China Country: ChinaEstablished: 2004 Website: www. wealink. comMain Business: Recruitment Annual revenueof 2013: /Stock Exchange / Stock Code: /AboutFounded in 2004, www.wealink.com, is a Pioneer in innovation of socialrecruitment model, making social behavior will be in the whole process ofjob applying and recruitment to make recruitment more effective, accurateand transparent. www.wealink.com provide job hunting and recruitmentservice for over 561 provinces, municipalities and autonomous regionsincluding Shanghai, Beijing, Shenzhen, Guangzhou, Hangzhou, Tianjin, Dalian, Chengdu,Chongqing ,Nanjing, etc., covering 71 industries. www.wealink.com is a comprehensivesocial recruitment platform.80 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 82. EdenredNO.83Company namein Chinese Company namein English: EdenredHeadquarters Paris, France Country: FranceEstablished: 1962 Website: www.edenred.comMain Business: Corporate services Annual revenueof 2013: /Stock Exchange Paris Stock Code: ACAboutThe predecessor of Edenred is Accor Services (EPA: AC) that was founded in1962. Headquartered in Paris, Accor Services is one of the worlds leadingsolution providers for corporate staff and social citizen welfare, reward and loyaltyprogram, and expense management. Today, Accor Services has developed into a leading, large cross-nationalcompany providing professional solutions for corporate staff welfare, citizen welfare, reward and loyalty program,expense management, and gift management. In 2000, Accor Services China was established; currently, it hastwo core businesses: prepaid product business and relationship marketing business, with the brands of Accor eCard and Accentiv Surfgold respectively. Accor Services provides services for 490,000 companies and publicinstitutions in 40 countries in the world. By the end of June 2010, Accor Group split its two core businesses: hotelbusiness and service business. And Accor Services was renamed Edenred, which, as a leading brand of theglobal prepaid product industry, becomes an independent entity.ZONO.84Company namein Chinese Company namein English: ZOHeadquarters Shanghai, China Country: ChinaEstablished: 2011 Website: www.zo365.comMain Business: HR consulting Annual revenueof 2013: /Stock Exchange / Stock Code: /AboutThe Shanghai ZO Health Management Consulting Co., Ltd. is committedto the promotion and implementation of employee assistance programs(EAP). It provides organizations and employees with diagnosis, counseling,consulting and other services, to help employees alleviate and eliminatetheir troubles resulting from social, health, psychological and economicissues; it helps employees enhance their own power and feeling of well-being, thus prevent problemsand improve the quality of work and life; ultimately promote the healthy development of enterprisesand organizational effectiveness. ZO features over 100 courses in 15 series, and it can designtailored courses, and its professional trainer team has practical expertise in both training and businessmanagement.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 81 83. NO.85 HJSoftCompany namein Chinese Company namein English: HJSoftHeadquarters Beijing, China Country: ChinaEstablished: 1998 Website: www.hjsoft.com.cnMain Business: e-HR Annual revenueStock Exchange / Stock Code: /The Beijing Hong Jing Software Limited was founded in 1998.With its headquarters in Beijing, it now has branches or part-nersmanufactures of human resource management informationpromotion. HJSOFT will continue to study human resource management and talent man-agementconcept and the latest domestic and foreign outstanding enterprise managementmode, to guide the sustainable development of products, to become the industrys mosttrusted human resource information management experts and talent management infor-mationservices.Bluesea GroupAboutNO.86of 2013: /in all major cities in China. As Chinas professionalCompany namein Chinese Company namein English: Bluesea GroupHeadquarters Shanghai, China Country: ChinaEstablished: 2008 Website: www.blueseahr.comMain Business: HR outsourcing and talent dispatch /HR consultingAnnual revenueof 2013: /Stock Exchange / Stock Code: /AboutBluesea Group is a talent service industry in Shanghai focusedon HR outsourcing, human resource management consulting-based,integrated solutions provider, co-founded by successfulentrepreneurs and well-known investment institutions, businessnetworks across the country, headquartered in Shanghai, the registered capital totaling 55million RMB, the overall investment of 100 million RMB, the Shanghai talent services IndustryAssociation Council. Blue Ocean Group for the national enterprises and institutions to providecomprehensive, multi-level human resource service, including temporary staffing / personnelagency, compensation and benefits management, RPOheadhunting services, human resourcemanagement consulting, legal consulting, experiential training and growth enterprises stop typeHRO solutions, professional services.82 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 84. YingJieShengNO.87Company namein Chinese Company namein English: YingJieShengHeadquarters Shanghai, China Country: ChinaEstablished: 2005 Website: www.yingjiesheng.comMain Business: Recruitment Annual revenueof 2013: /Stock Exchange / Stock Code: /AboutYingJieSheng.com, established in Sept. 2005, is the first job huntingwebsite tailored for graduates and college students. It provides the latest,most comprehensive, and accurate recruitment information such as full-timejobs on campus, internship, part-time job, companies recruitmentinformation, campus recruitment, job fairs, the closing date of enterpriserecruitment, and it also provide employment news and counseling, such like career evaluation,vocational guidance. According to the newly index data issued by iResearch, an authoritative Internetresearch firm, YingJieSheng.com was ranked No. 1 in the campus recruitment and ranked the No. 4in the entire recruitment website. It is the only job hunting website in the top 10 recruitment websitestailored for graduates and college students. The number of its student users has already surpassedthe number of any other social recruitment website and campus recruitment channels.Lloyd Morgan ExecutiveNO.88Company namein Chinese Company namein English: Lloyd Morgan ExecutiveHeadquarters Australia Country: AustraliaEstablished: 2007 Website: www.lloydmorgan.comMain Business: Headhunting Annual revenueof 2013: /Stock Exchange ASX Stock Code: CNDAboutLloyd Morgan Executive is the local entity of the Australian Stock Exchangelisted Clarius Group (ASX: CND), has over 20 years' experience providingExecutive SearchSelection services to organizations across a wide varietyof industries throughout the Asia Pacific region. In that time we have earneda reputation for delivering high-value, ethical business solutions to complexhuman capital and business practices. Lloyd Morgan Executive specializes in sourcing and placingmiddle to senior level executives in a wide range of occupations, specialty areas include Retail Luxury, FMCG, Industrial SalesMarketing, BankingFinancial Services, HR, Supply Chain Manufacturing, and AccoutingFinance.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 83 85. NO.89 Russell Reynolds AssociatesCompany namein Chinese Company namein English: Russell Reynolds AssociatesHeadquarters New York, United States of America Country: United States of AmericaEstablished: 1969 Website: www.russellreynolds.comMain Business: Headhunting / Talent assessment Annual revenueStock Exchange / Stock Code: /American Russell Reynolds Associates Company is a believable companyin respect of the global management personnel searching and evaluation.Through its wholly-owned 40 offices, 300 professionals of Russell Reyn-oldsAssociates Company completed high level searching and evaluation tasks for the companies ofvarious scales in each industry, Russell Reynolds Associates has single companys culture, and deepunderstanding for main industries and firm promise for clients service, American Russell ReynoldsAssociates Consulting Company has the qualification to find out the leaders with the best future for cli-ents.Russell Reynolds Associates Consulting Company has more than 40 years history, and in 2006it set up office in Beijing. In 2007, Russell Reynolds Associates and Beijing Industrial DevelopmentConsulting Co., Ltd. jointly established Russell Reynolds Associates Talent Consulting Service Com-pany,which is one of th e first Sino-Foreign joint venture agenci es in China.Egon ZehnderAboutNO.90of 2013: /Company namein Chinese Company namein English: Egon ZehnderHeadquarters Zurich, Switzerland Country: SwitzerlandEstablished: 1964 Website: www.egonzehnder.comMain Business: Headhunting Annual revenueof 2013: /Stock Exchange / Stock Code: /AboutEgonZehnder International was established in Zurich,Switzerland in 1964, 412 consultants in 64 wholly-ownedoffices of 38 countries are connected to each other throughthe partner system of Single profit center. For many years, it helped the global newlyestablished enterprises to attract the most outstanding talents, so as to obtain competitiveadvantages.84 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 86. KANgroupNO.91Company namein Chinese Company namein English: KANgroupHeadquarters Shanghai, China Country: ChinaEstablished: 2013 Website: www.kangroup.com.cnMain Business: e-HR Annual revenueof 2013: /Stock Exchange / Stock Code: /AboutKAN Group is a global Servicing, Information technology, Consulting andOutsourcing company with more than 500 employees serving over 50 + clients inMiddle East, Asia, Europe countries. They help their customers by providing deeptechnology expertise, comprehensive portfolio of services and a vertically alignedbusiness model. Their expertise and well trained team enable them to harnessthe latest technology for delivering business capability to their clients. KAN Groupestablished in 2005 and extended to all over Middle East including Qatar, UAE, Oman, Bahrain,Kuwait, India and Europes and having association with leading companies in India and Abroad.BRecruitNO.92Company namein Chinese Company namein English: BRecruitHeadquarters Shanghai, China Country: ChinaEstablished: 2009 Website: www.brecruit.comMain Business: Recruitment / Recruitment processoutsourcingAnnual revenueof 2013: /Stock Exchange / Stock Code: /AboutBRecruit, a leading recruitment service provider in China, is a wholly-ownedsubsidiary of Recruit Holdings Co., Ltd, the worlds fourthlargest HR service provider (according to the most recent ranking in2014). Their consultants leverage their extensive global connectionsfor customized HR services which guarantee recruitment of the mostqualified and reliable candidates for their clients unique business needs. Their global network spansmore than 50 cities worldwide, including 27 cities throughout Asia and 9 major cities in China. BRecruithas worked with over 820 reputable companies 65% of which are multinational corporations, and35% of which are large to medium-sized domestic companies.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 85 87. NO.93 PenseeSoftCompany namein Chinese Company namein English: PenseeSoftHeadquarters Shanghai, China Country: ChinaEstablished: / Website: www.penseesoft.comMain Business: e-HR Annual revenueStock Exchange / Stock Code: /PENSEE eHR-Station HRM is a HR information man-agementbased on Microsoft .NET framework. Pensees clientscover the industry of manufacturing, foodbeverage,financial services, retail, pharmaceutical, IT, real estate, and wholesale etc. We hasestablished long term s trategic partner relati onship with key cl ients.FranklinCoveyAboutNO.94of 2013: /solution product of Pensee company which isCompany namein Chinese Company namein English: FranklinCoveyHeadquarters United States of America Country: United States of AmericaEstablished: 1984 Website: www.franklincovey.comMain Business: Management training Annual revenueof 2013: /Stock Exchange New York Stock Code: FCAboutFranklinCovey (NYSE: FC) is the global consulting andtraining leader in the areas of strategy execution, customerloyalty, leadership and individual effectiveness. Clientsinclude 90 percent of the Fortune 100, more than 75 percentof the Fortune 500, thousands of small and mid-sized businesses, as well as numerousgovernment entities and educational institutions. FranklinCovey has 46 direct and licenseeoffices providing professional services in 147 countries.86 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 88. Empresaria GroupNO.95Company namein Chinese Company namein English: Empresaria GroupHeadquarters West Sussex, Britain Country: BritainEstablished: 1996 Website: www.empresaria.comMain Business: HR outsourcing and talent dispatch Annual revenueof 2013: 304 million dollarsStock Exchange London Stock Code: EMRAboutEmpresaria is an international specialist staffinggroup, with a strategy to be diversified and balancedacross geographies and sectors, with a focus onhigh-growth markets. The Group follows a multi-branded approach with 20 brands operating in 20countries. The Group is organised across three regions: UK, Continental Europe and Rest of theWorld and operates across six sectors. They target a balanced and diversified spread of operationsacross our regions and sectors to minimise the dependence on any single market, so reducing theimpact from market fluctuations and external shocks. They also target professional and specialist joblevels where our brands can offer value added services to clients.TalentQNO.96Company namein Chinese Company namein English: TalentQHeadquarters Britain Country: BritainEstablished: / Website: www.talentqgroup.cnMain Business: Talent assessment Annual revenueof 2013: /Stock Exchange / Stock Code: /AboutTalent Q is part of Hay Group, the global management consultancyfirm. They design and deliver innovative online psychometricassessments, training and consultancy, to help organisations makebetter, more informed decisions about their people.They workwith national and international organisations across all sectors. With offices covering over 50countries and assessments in over 40 languages, theyre able to deliver assessment, trainingand consultancy solutions to clients across the world.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 87 89. NO.97 zuoyouCompany namein Chinese Company namein English: /Headquarters Beijing, China Country: ChinaEstablished: 1998 Website: www.zuoyou.comMain Business: HR consulting Annual revenueStock Exchange / Stock Code: /Founded in 1998, www. zuoyou.com, is one of the oldest manage-mentin Beijing and is a leading management consulting company inChina. Currently, the company has over a h undred of p rofessionalconsultant and also established cooperative relations with academic research insti-tutionsincluding Ministry of Pers onnel, Ministry of Labor and Renmin University.UniversumAboutNO.98of 2013: /consulting organization. www.zuoyou.com is headquarteredCompany namein Chinese Company namein English: UniversumHeadquarters Stockholm, Sweden Country: SwedenEstablished: 1998 Website: universumglobal.comMain Business: HR consulting Annual revenueof 2013: /Stock Exchange / Stock Code: /AboutUniversum is the global leader in employer branding*.The company was founded by Lars-Henrik Friis Molinin 1988 while he was still an MBA student. He beganwith a local student survey and an ambition to improvecommunication between students and the employers who want to recruit them. Today,that idea has transformed into an international corporation that surveys 700,000 studentsand professionals and provides Ideal Employer research, full-service communication andstrategic consulting services to more than 1,200 clients worldwide.88 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 90. pinCNNO.99Company namein Chinese Company namein English: pinCNHeadquarters Beijing, China Country: ChinaEstablished: 2004 Website: www.pincn.comMain Business: HR consulting / Recruitment Annual revenueof 2013: /Stock Exchange / Stock Code: /AboutPinCN, an employer brand authority! We provide digital, social, andmobile talent acquisition solutions including EVP establishment,Social media recruitment marketing, Campus recruitment, ApplicationTracking System (ATS), Employee Referral System (ERSERP),Career Site establishment (WebMobile and Wechat Career Site),and etc.. As a leading employer brand agency and the exclusive partner of TMP in China, PinCNsclients will be able to achieve first-class employer brand promotion and recruitment marketingservices via TMP global resources pool of professionalism and creative.inspurNO.100Company namein Chinese Company namein English: inspurHeadquarters Jinan, China Country: ChinaEstablished: 1983 Website: www.inspur.comMain Business: e-HR Annual revenueof 2013: 451 billion yuanStock Exchange / Stock Code: /AboutAs a leading cloud computing overall solution supplier and cloudservice provider in China, Inspur has developed the capacity ofoverall solution service covering the three levels of IaaS, PaaSand SaaS. Inspur establishes a leading cloud computing infrastructure platform for customersby its high-end server, mass storage, cloud operating system and information securitytechnology and comprehensively supports construction of smart government, enterprise cloudand vertical industry cloud based on its E-government, enterprise, industrial informatizationsoftware, terminal products and solutions.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 89 91. About the ranking listAfter released the ranking list eight times from 2006 to 2013, HRoot began on May20, 2014 the data collection for the Top 100 Brands of Human Resource ServiceProviders in Greater China list. The list is a non-profit effort for public welfare with-outany charges to any participants, which guarantees that the ranking list is open,fair and authoritative. The data collection ended on July 20, 2014.90 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 92. Our assessment model integrates such methods as monitored data in the HR Competitive Intelligence System, sampling survey, andfrequency of references or citations on the Internet and media, value evaluation model, among others. In the assessments of the valueof brands, we use a portfolio of 11 assessment targets: financial support, market activity, media exposure, RD, advertising, geographicspread, branding protection, social media marketing, mobile marketing, website competitiveness and customer evaluation. The targetsystem in this assessment is divided into two classes, i.e., the first class and the second class, while the score of the first class is the sumof the multiplication product of each second class target and its relative weight.Among the evaluation index of Top 100 Human Resource Service Brands in Greater China 2014, the secondary indexes have beenadjusted, and increased the number of part of the secondary indicators, and reduces the value of the secondary index as a whole in thescore of each item. Such as under the level of social media marketing index, increasing the vitality of WeChat public platform, namelythe enterprise average weekly sending frequency. In addition, the score of the enterprise mobile applications (including iOS and Androidapplication) is from 3 to 5 each.No.F irst-class Index Second-class Index Project and score pointsW eightFinancial Support1 Revenue in 2013(unit: $100million)more than50Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 91 93. No. First-class Index Second-class Index Project and score points Weight2 Market ActivityMedia Exposure1. No. of events0-10 110%11-20 221-35 336-50 452. Geographicareas coveredmore than501.First-tier cities, e.g., Beijing, Shanghai,Guangzhou,Shenzhen, Hong Kong, Macao,and those in Taiwan22.Provincial capitals and three economic belts 13.Second-and third-tier cities 13. No. of attendees1-1000 21000-3000 43000-8000 68000-15000 81031. No. of newsreportsMore than 150000-10 15%11-30 231-50 351-100 452. Interview, features,article published byleading mediaMore than 100Reported by Fortune, Harvard BusinessReview,Global Entrepreneur, World Executiveand other leading media53.No. of citing media0-10 111-30 231-50 351-100 454 Research Development1.No. of reportsMore than 1000-5 110%6-10 211-15 316-20 455 AdvertisingGeographic SpreadBranding ProtectionMore than 201.Advertising Releasing advertisements 315%2.Sponsorship Sponsoring events 361.No. of branchesand their locations1.First-tier cities, e.g., Beijing, Shanghai,Guangzhou,Shenzhen, Hong Kong, Macao,and those in Taiwan5%2.Provincial capitals3.Second-and third-tier cities2.Customer spread1.First-tier cities, e.g., Beijing, Shanghai,Guangzhou,Shenzhen, Hong Kong, Macao,and those in Taiwan+1 for each city+0.5 each city(Max: 10)+0.5 every 2cities (Max: 5)12.Provincial capitals 13.Second-and third-tier cities 171.Negative news Basic score: 3; in case of negative news -22.Trade mark 10% Basic score: 3, in case of similar trademarks or10%-1protectionbrands92 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 94. No. First-class Index Second-class Index Project and score points Weight Social Media Marketing1.Social media (e.g., Weibo,LinkedIn, Renren,Kaixin)With 55%Without1-5000 15001-10000 210001-30000 330001-50000 4More than 500000-10 111-50 251-100 3101-200 4More than 200WithWithout2 times or more per weekLess than 2 times per week0-10000 110001-20000 220001-30000 330001-50000 4More than 500000-10000 110001-30000 230001-50000 350001-100000 4More than 100000WithWithoutWithWithout02.Weibo (Sina and Tencent)1No. of fans*52)Activeness(No. oftransfers and comments)1Channels2Activeness(No. of publishingmessages per week)53. Wechat official platform50504.Video Click rate (Youku,You Tube.)55 .LinkedIn No. of members59 Mobile Marketing1.iOS app55%02. Android app5010 WebsiteCompetitiveness1.No. of indexes on search engines (Unit: 10,000)Under 1 05%1-5 16-10 2More than 10 32. No. of website backlinksLess than 100 0More than 101 13. Website flow ranking (Unit: x10,000th)0-5 36-10 211-20 1More than 20 04. Average time per visit per day (Unit: minute)Under 1 01-3 1More than 3 25. Average page load time (Unit: second 2 or above 0Under 2 111 Customer Evaluation1.CustomersatisfactionTotal score: 5, min.: 1, max.: 5 7%* The total of number of fans on the V-certificated corporate weibo accounts.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 93 95. TTFTTNFOU1SPDFEVSFTOur assessment method integratessuch the monitored data in the HRCompetitive Intelligence System, sam-plingsurvey, frequency of referencesand citations on the Internet and media,and value evaluation model, etc.CollectionThe collection of brand data (fromquestionnaires issued on the Inter-netor through other media andchannels)Database BuildingSetting up databases for shortlistedbrands (selecting the top 150 enterpris-esby analyzing feedbacks)ResearchingResearch on the three metrics of thebrands (popularity, satisfaction andreputation) via online or e-mail ques-tionnaires,telephone interviews,faxes, or written documentsModel BuildingSetting up the value-assessment model (including 11 targets,i.e, financial support, market activity, media exposure, RD,advertising, geographic spread, branding protection, socialmedia marketing, mobile marketing, website competitiveness,and customer evaluation)AnalyzingRankingAnalyzing the information collect-edin the above four proceduresand work out the ranking listPublishingPublishing the General List and the listsby each industry, and ultimately publish-ingthe White Paper94 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 96. Introduction to the Evaluation Modelsof the 2014 Top 100 Human ResourceService Brands in Greater China ListTop 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 95 97. Three Factors of BrandEquity EvaluationGenerally, the methods of brand equity evaluation reply on three basic factors, i.e., the financial, market and consumer factors. Thefinancial factor mainly reflects the premium-obtaining ability and the total value of a brand, which can be evaluated by costs, premium andadded cash flows. The market factor mainly reflect the brands influence on the market and its extension ability, which can be evaluated bymarket performance, achievement, competitiveness and the market value of its stock. The consumer factor reflects customers recognitionand loyalty to the brand, which can be evaluated by their comments, behaviors, beliefs, cognition, awareness and purchase intension,among others.The well-known and familiar equity evaluation methods are based on one or two of the three factors; the following table classifies theevaluation methods according to different factors.Classification of brand equity evaluation methodsFactors Essential points ofevaluation methods Representative methodsFinancial factor Brand equity is part ofthe intangible assetsCost methodReplacement cost methodMarket value methodFinancial factor+ market factorBrand equity is the discounting of a brandsfuture income, and therefore traditionalfinancial method is adjusted and the marketfactor performance is taken into accountInterbrand methodFinancial world methodFinancial factor+ consumer factorBrand equity refers to the extra price thatconsumers are willing to pay versus productswithout brand or competitive brandsPremium methodBrand price trade off (BPTO)Conjoint AnalysisConsumer factor+ market factorBrand equity relies on customer relationshipwith the brand, taking into consideration of theoperating mechanism and the real drivingfactor of the brand equity.Brand Asset Valuator Brand EquityTen EquiTrend Brand Equity Engine96 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 98. I. Evaluation based on the financial factorThe financial factor method measures brand equity by accounting principles, and there are mainly: the cost method, the replacement costmethod, and the method of market value of its stock. The cost method estimates the brand equity by referring to the actual investment inestablishing and developing the brand, such as the RD cost and advertising cost. The replacement cost method refers to the practice ofestimating brand equity by building a similar brand and calculating the needed cost; this method introduces the concept of cost coefficient:The more influence a brand has (such as with a high market share), the higher the cost coefficient is.II. Evaluation based on the financial and market factorsTwo familiar methods of evaluating brand equity are the Interbrand and the Financial World methods, which include some factors that canreflect the brands performances and competitiveness on the market.According to the Interbrand method, the brand value, same as the value of other assets, should also be able to be discounted in thebrands future earnings, so the brand equity value = brand earnings x brand strength. This method is performed in two steps: first,determine the cash flow of the earnings, and then determine the discounting rate with the brand strength. The brand earnings reflect itsprofitability in recent years. To calculate the brand earnings, you can deduct the production costs, marketing costs, fixed costs, wages,return on capital and taxes from the brands sales revenue. Some other factors should also be taken into consideration. The brand strengthdetermines its future ability of cash flow, and it is evaluated with seven factors, i.e., the market leadership, stability, market characteristics,marketing scope, development tendency, branding support and brand protection.The Financial World method is similar to the Interbrand method, but different in its practice of determining the financial earnings andother data more on the comments of experts. The method stresses on the market performance of the brand. The profit is first calculatedaccording to the sales revenue of the company and experts estimation of the average profit rate of the industry, and then deduct thebrand-irrelevant profit (such as net capital gain (return on capital as experts estimate it) and taxes from the total profit. Use the Interbrandmethod to work out the coefficient of the brand strength, and get the formula of brand value = net profit x brand strength coefficient.III. Evaluation based on financial and consumer factorsThis method defines brand equity as such: when pitted against the prices of similar products/services without brands or competitivebrands, the extra expense that consumers will pay for its product/service. This is an evaluation based on the combination of two factors,with such representative methods as the premium method, consumer preference method, brand price trade-off, and co-joint analysismethod.The premium method determines the brand value by finding the premium that a brand can command, or in other words, the extra costconsumers are willing to pay for the product/service of the brand versus those similar products or services without brands or of competitivebrands that have similar functions. The consumer preference method and the conjoint analysis method determine the brand value byfinding out the brands influence on consumer preference and choices after excluding the physical product utility. Its basic assumption is totake into consideration of the maximum number of properties and then infer the brand value through the observation of consumer choicesand preferences. This method is characterized by its simple operation but it is largely reliant on the intuitive judgment and computerstatistics process.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 97 99. IV. Evaluation based on the consumer and the market factorsThere are four evaluation models based on consumer relationship, i.e., Brand Asset Valuator, EquiTrend, Brand Equity Ten, and BrandEquity Engine.1 - Brand asset valuator model The model evaluates the performance of a brand with four targets on customers:1) Differentiation: The defining characteristics of the brand and its distinctivenessrelative to competitors;2) Relevance: The appropriateness and connection of a brand to a given consumer;3) Esteem: Consumers respect for and attraction to the brand; the grade,perceived quality and popularity of the brand as consumers feel them;4) Knowledge: Consumers awareness of the brand understanding of what it represents.Based on the result of consumers evaluation, the model has established two elements: brand strengtha product of multiplication ofdifferentiation and relevance; brand staturea product of multiplication of brand position and brand awareness, forming the brand matrixthat is used to judge the development stage of the brand.2 - EquiTrends model The model requires consumers to measure three attributes: 1) brand awareness, or the percentage of consumers who can recognizethe brand, including three categories, first-mention, pre-mention, and post-mention. 2) perceived quality; it is the core of the model asconsumers evaluation of the quality directly influences their preference, trust, price and the likelihood of recommendation. In the studyof this model, the perceived quality is proved to be proportional to the grade, use frequency or market share of the brand; customerssatisfaction, or the maximum length of use and the evaluated satisfaction. By taking together the performance of a brand in the threeattributes, we can work out the score of a brand asset.3 - Brand equity ten model In 1996, Professor David Aaker, a renowned brand expert in the US, highlighted five aspects to measure brand value from the perspectiveof consumers, i.e., loyalty, perceived quality or leadership, brand association or differentiation, brand awareness and market behavior. Heproposed ten attributes on these five aspects as the table below:Ten factors of the EquiTrend modelEvaluation dimensions FactorsEvaluation of brand loyalty Friendliness of price, satisfaction or loyaltyPerceived quality or leadership ofPerceived quality, leadership in trend orthe brand on product trendpopularityEvaluation of brand association ordifferentiationPerceived value, brand personality andorganizational associationsEvaluation of awareness Brand awarenessEvaluation of market behavior Market share, market price and distribution coverage98 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 100. 4 - Equity engine model The model expresses that although the realization of brand equity is realized by the purchase of consumers, the target of purchases doesnot interpret the key factor that drives brand equity in the viewpoint of consumers. Brand equity is essentially determined by the customersviewpoints on the brand, or the brand image.Brand authorityBrand affinityBrand equityBrand performance Brand value(functional benefits)Brand priceBrandidentificationBrand approvalThe model divides the brand image attributes into two categories: 1) hard attributes, or the functional benefits delivered by the brand(performance), 2) soft attributes, or the emotional benefits (affinity). Affinity refers to the customers trust and respect that a brandreceives, including authority, identification, and approval. Functional performance is another essential integral part of equity asset, includingthe characteristics and performance in functional benefits. The emotional characteristics and functional attributes can illustrate that thecustomer perception, affinity and functional performance constitute the brand equity. Through professional statistics software, we can tellthe standardized score of a brand in affinity and functional performance and the score of each subordinate items, and thus to understandthe contribution of each factor to the total score of brand equity, the factors that contribute most to the brand equity, and the factors thatdrive the brand equity.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 99 101. The Evaluation Model of the Top100 Human Resource ServiceBrands in Greater China 2014With reference to the available methods of brand evaluation, we weigh their pros and cons, and establish the evaluationmodel for the2014 Top 100 Human Resource Service Brands in Greater China. We evaluate the brands with the 11factors, i.e., financial support, market activity, media exposure, RD, advertising, geographic spread, brand protection,social media marketing, mobile marketing, website competitiveness, and customer evaluation.New companies in the 2014 Top 100 listTop 100 Human Resource Service Brands in Greater China 2014 list shows that there are somefresh companies every year joining the top ranks. This year there are a total of 27 new entrants,mostly concentrated in the area of recruitment and e-HR.2014 rankings Corporate Headquarterlocation Main business24 Linkedin U.S. Recruitment33 Weibo Talent China Recruitment37 Dayee China e-HR(e-Recruitmentsystem)43 58.com China Recruitment46 Dajie.com China Recruitment47 AMA U.S. Management Training52 Ganji.com China Recruitment59 ChinaHR China Recruitment60 Liepin.com China Headhunting61 Platinum U.S. e-HR62 HRBoss Singapore e-HR66 lagou.com China Recruitment72 Cornerstone OnDemand U.S. e-HR81 workday U.S. e-HR82 Wealink China Recruitment88 Lloyd Morgan Executive Australia Headhunting100Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 102. 91 KANgroup China e-HR92 BRecruit China Recruitment, RPO93 PenseeSoft China e-HR94 FranklinCovey U.S. Management Training95 Empresaria Group U.K. Human ResourcesOutsourcing and Dispatch96 TalentQ U.K. Talent Assessment97 zuoyou China Human ResourceConsulting98 Universum U.S. Human ResourceConsulting99 pinCN ChinaHuman ResourceConsulting andRecruitment100 Inspur China e-HRTop 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014101 103. Native Chinese human Resource Service providers are attaching increasing attention to brand andits market operation; they have pooled more resources in brand marketing, and attempted new mediamarketing channels. There are a total of 49 Chinese human Resource Service providers on the list, arecord number in the history of the list. In addition, from the point of view of the ranking in 2014, thefastest increase brand are guanaitong, First Advantage, and Hudson.The fastest rising brand in 20142014Rankings2013RankingsRise inranking Corporate Name Main Business Country22 80 58 guanaitong.comHuman ResourcesOutsourcing and TalentDispatchChina65 90 25 First Advantage BackgroundInvestment U.S35 56 21 HudsonHeadhunting TalentandManagementConsultingU.S41 61 20 ATA Talent Assessment China19 38 19 Hay GroupHuman Resourceand Consulting TalentAssessmentU.S54 73 19 NetDimensions Management Training U.S80 98 18 Assess SystemsTalent Assessmentand HumanResources ConsultingU.S45 62 17 RIGHTMANAGEMENTManagementTraining and HumanResources ConsultingU.S44 59 15PricewaterhouseCoopers HumanResourceConsultingHuman ResourcesConsulting U.K.53 67 14 AntalInternationalHeadhunting andRecruitment U.K.73 85 12 OurATS e-HR(e-Recruitmentsystem) China34 45 11 NormStar GroupHuman ResourcesConsulting and TalentAssessmentChina63 74 11 Vanguard e-HR China102Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 104. The situation of human resources industryThe value of human resources eachniche brand is relatively equal, butthere are differences in individualitems, such as a best-performing sitein recruiting industry competitiveness,while human resource outsourcing anddispatch industries are leading in thearea of marketing activities, financialperformance, and other projects.These are closely related with theircharacteristics of the development ofthe industry.TalentHeadhunting Recruiting HR e-HRConsultingFinancial SupportAssessmentManagementTrainingHR Outsourcingand DispatchCustomer Evaluation Market ActivityWebsite CompetitivenessMobile MarketingMedia ExposureResearchDevelopmentFor human resources outsourcing anddispatch industry, as a whole, it is moreemphasis on brand construction. In theGeographic Spreadmarketing activities, across-geographicBranding Protection brand abi l i ty, a d v e r t i s i n g andAdvertisingSponsorshipsponsorship and other indicators areAverage Score of HR Outsoucing andADPhigher than the average score in topDispatch Industry100 companies. Among them, ADP was higher than the average score of top 100 companies on the indicators, also ahead of other humanresources outsourcing and dispatched enterprises.For headhunting industry, theo v e r a l l i n v e s t m e n t o n m a r k e tactivities slightly drops, and theindexes of mobile marketing, socialmedia marketing, and websiteson competitiveness are below 100strong enterprises average score,of which the Career Internationalattaches great importance to theshaping of the brand. The across-geographicbrand ability, marketingactivities, media exposure weresignificantly higher than the averageinput of the industry.Social Media MarketingAverage Score of Top100 HR Service BrandsHRTalentManagementHeadhunting Recruiting e-HRTrainingCustomer Evaluation Market ActivityWebsite CompetitivenessMobile MarketingSocial Media MarketingMedia ExposureResearchDevelopmentGeographic SpreadBranding Protection AdvertisingSponsorshipAverage Score of Top100 HR Service BrandsConsultingFinancial SupportAverage Score ofHeadhunting IndustryAssessmentCareer InternationalHR Outsourcingand DispatchTop 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014103 105. The indexes of training managementindustry in research and development,advertising and sponsorship onindicators are higher than the averagescore of top 100 companies, but inmobile marketing and social mediamarketing consciousness are alsoslightly insufficient, including indicatorsof KeyLogic in marketing activities,media exposure, the research anddevelopment, and advertising andsponsorship are higher than theaverage score of the industry.HRTalentManagementHeadhunting Recruiting e-HRConsultingFinancial SupportAssessmentCustomer Evaluation Market ActivityMedia ExposureResearchDevelopmentGeographic SpreadBranding Protection AdvertisingSponsorshipAverage Score of TrainingManagement IndustryKeyLogicIndexes of websites competitivenessand mobile marketing of recruitingindustry are higher than the averagescore of top 100 enterprises, but inthe advertising and sponsorship,consciousness about researchand development is also slightlyinsufficient, including the indexesof 51job i n the research anddevelopment, media exposure,across-geography brand ability,m o b i l e m a r k e t i n g , w e b s i t ecompetitiveness are higher than theaverage score of the industry.Website CompetitivenessMobile MarketingSocial Media MarketingAverage Score of Top100 HR Service BrandsHRTrainingTalentManagementHR Outsourcingand DispatchHeadhunting Recruiting e-HRConsultingAssessmentTrainingHR Outsourcingand DispatchFinancial SupportCustomer Evaluation Market ActivityWebsite CompetitivenessMobile MarketingSocial Media MarketingMedia ExposureResearchDevelopmentGeographic SpreadBranding Protection AdvertisingSponsorshipAverage Score of Top100 HR Service BrandsAverage Score of Recruiting Industry 51job104Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 106. Indexes of consulting industryin research and development,mobile marketing, advertising andsponsorship performs well. As awhole, they are higher than theaverage score of top 100 companies.Among them, the indexes of AonHewitt in marketing activities,media exposure, the researchand development, advertising andsponsorship, mobile marketing,website competitive investment areabove the average score of industrylevel, and its investment in brandand attention enhance the wholecompetitive strength in the consultingindustry.RecruitingHRConsultingFinancial Supporte-HRTalentAssessmentMarket ActivityMedia ExposureResearchDevelopmentGeographic SpreadAdvertisingSponsorshipAverage Score of HR Consulting Industry Aon HewittIndexes of evaluation industryi n m o b i l e m a r k e t i n g , w e b s i t ecompetitiveness on the twoindicators are slightly higher thanthe average score in top 100companies. Among them, DDIpays most attention on brandshaping and protection. Its indexesin marketing, media exposure,the research and development,advertising and sponsorship, mobilemarketing and other indicators aresignificantly higher than the averagescore of industry.HeadhuntingHR Outsourcingand DispatchWebsite CompetitivenessMobile MarketingSocial Media MarketingRecruitingCustomer EvaluationBranding ProtectionAverage Score of Top100 HR Service BrandsHRConsultingFinancial SupportHeadhuntinge-HRManagementTrainingTalentAssessmentManagementTrainingHR Outsourcingand DispatchCustomer EvaluationMarket ActivityWebsite CompetitivenessMobile MarketingSocial Media MarketingBranding ProtectionMedia ExposureResearchDevelopmentGeographic SpreadAdvertisingSponsorshipAverage Score of Top100 HR Service BrandsAverage Score of TalentAssessment Industry DDITop 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014105 107. As a whole, average spending onbrand of e-HR industry is relativdyequal to that of the top 100 companies.Among them, the indexes of SAPin social media marketing, mobilemarketing, website competitiveness,media exposure, the research anddevelopment are significantly higherthan the average score of industry,but in the across-geographic brandability and brand protection is slightlyinsufficient.HRTalentManagementHeadhunting Recruiting e-HRConsultingAssessmentTrainingHR Outsourcingand DispatchFinancial SupportMarket ActivityMedia ExposureResearchDevelopmentGeographic SpreadCustomer EvaluationWebsite CompetitivenessMobile MarketingSocial Media MarketingBranding Protection AdvertisingSponsorshipAverage Score of Top100 HR Services BrandsAverage Score of e-HR SAP106Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 108. AcknowledgementHuman Capital Management and HRoot would like to thankthe below organizations for contributing relevant data and ex-periencesto this researchTop 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014107 109. AboutThe ResearchThis research is based on financial statements open to the public and channels and data believed to be reliable byHuman Capital Management magazine, but it does not express or ensure the accuracy or integrity of its results explicitlyor implicitly. All data and statistics are updated at the time of writing, but they are subject to changes without prior notice.When citing personal comments, necessary recognition and permission have been obtained. However, the views andopinions are just those of Human Capital Management, and they might not reflect the views and opinions of the companiesor people involved in the research or those of other parties. These views and opinions should not be consideredprofessional suggestions, recommendations or recognitions provided by Human Capital Management or the basis ofthe former. Human Capital Management and its employees are not held responsible for any loss due to relying on theinformation in the report.1. The ranking list is for reference only, rather than beingconsidered the basis or suggestion in investment andtransaction. Human Capital Management, HRoot or anyindependent provider will not be held responsible for anyerror, incompleteness, and delay of information or thedecision made depending upon the information in the list.2. All companies in the list shall publish their financialfigures and submit part or all of them to their governments.In US-based companies, private companies and joint-stockcooperative companies compiling 10-k financial statementsare included. Operation revenues are listed according to thenumbers filled out by each company, including the operationrevenues of the closed part of the organizations becauseof mergers and acquisitions. Operation revenues shouldinclude those from merged subsidiaries, and no consumptiontax is deducted.3. The figures shown on the list are those of the fiscal yearthat ends by or before of July 20, 2014.4. The Top 100 Human Resource Service Brands in GreaterChina list refers to the organizations with branches in theGreater China (mainland China, Hong Kong, Macao, Taiwan)and their businesses are related to human resource (i.e.,recruitment, headhunting, training, outsourcing, consulting,assessment, dispatch, e-HR and e-Learning). Therefore,even though such organizations as A. T. Kearney,McKinseyCompany, Bearing Point, Capgemini haveset up their branches in Greater China, they are not listedhere because their businesses are not related to humanresource; while such institutions as Paychex, Labor Readyperform businesses related to human resource, they arenot included here because they have no branch offices inthe Greater China .5. As the research and distributing institutes of this list,Human Capital Management and HRoot are not includedin the ranking list.6. The fiscal year revenues in the list are quotedfrom NASDAQ and the stock exchanges in New York,Paris, Zurich, Frankfurt, Toronto, Amsterdam, London,Bombay, Hong Kong, Shanghai, Taiwan and chicago,and the financial statements on the websites of relevantenterprises.108Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 110. AboutThe PublisherHuman Capital Management magazine has the largest circulation of HRmanagement journals in China with some 30 000 readers. Dedicated to spreadingHR-related information, viewpoints, methods, techniques and so on, it targets suchreaders as HR executives and experts, CEOs, department and general managers,and other decision-makers, mostly from leading multinational companies. HumanCapital Management magazine is edited and published by HRoot, the largesthuman resource media company in China.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014109 111. AboutThe PublisherHRoot is the largest human resource media company in China, with such brands andservices as HRoot.com, a worlds leading human resource management website; HumanCapital Management magazine, a leading industry journal in China; Overclass, an elite clubfor HR professionals; Society for HR Executives (SHRE), the most influential premium non-profitsociety of HR executives in China; Annual Human Resource Awards in Greater China,the top-notch industry event with utmost authority, scale and influence; China Human CapitalForum, the leading annual human resource summit in China, and China Human ResourceService Expo, the Expo with the largest scale of the industry in the world, which may registerover 30,000 visitors in 2014. HRoot also owns Apps with the most downloads and the largestnumber of users, the Human Capital Management magazine and Human Resource ServiceProviders Dictionary, based on iPad. HRoot releases annual reports of the Top 100 HumanResource Service Brands in Greater China and the Global 50 Human Resource ServiceProviders, which has been celebrated as a guidepost of this industry. Based on assembledcompetition information of the industry and the monitoring platform, HRoot has built the firstmarketing analysis platform of human resource services industry, the HR-MarketWatch,which has been the main way to rapidly achieve global information and trends of humanresource services industry for its elites.The website of HRoot has two million HR professionals as its registered users, offering morethan 500 million visits in total each year, inviting more than 50,000 people to attend its off-lineevents each year, and having 30,000 readers of its publications. HRoot serves over 50,000customers now, including more than 95% of the Fortune 500 companies in China. Besides,It has more than 500 HR services providers, business schools, associations as its ad clientsand sponsors, including nine of the top ten global HR services providers: IBM, the largestscience and technology corporation in the world; Aon, the largest insurance brokeragecorporation in the world; Mercer, the largest human resource consulting corporation in theworld; Adecco, the largest human resource services corporation in the world; ADP, the largesthuman resource outsourcing corporation in the world; LinkedIn, the largest business SNSwebsite in the world; HBS, ranked first among all the business schools in the world; SAP, thelargest enterprise management software solutions provider in the world; Oracle, the largestcorporation of enterprise software and database in the world.110Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 112. DisclaimerThe information listed in this document represents the views of HRoot Corporation on the mattersdiscussed as of the date of release. HRoot must respond to the changing market conditions, hence,such information cannot be interpreted as promises of HRoot. HRoot cannot guarantee the accuracyof any information after the release date. This document is for reference only.HRoot does not make any explicit or implicit warranty contained in this document. Users are heldresponsible for complying with all applicable copyright laws. Under the conditions of unrestrictedrights of copyright license, no matter for what purpose, or in any form or by any means (includingelectronic, mechanical, photocopying, recording, or other forms) no part or all of this document,can be copied or disseminated, or stored in or introduced into any retrieval system without expresswritten permissions of HRoot Corporation. 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