10 Things You Can Do Today To Improve your Email Marketing

  • Published on
    08-May-2015

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DESCRIPTION

Based on a webcast by Marc Munier that can be found at http://www.b2bm.biz/Webcasts/ this presentation runs through the top 10 things marketers can do to improve their email marketing, including tips and suggested tools and techniques.

Transcript

  • 1.10 things you can dotodayto improve your email marketing results Thanks for listening

2. #1 Capture

  • A captured email address is marketing spend banked
  • Two stages are better than one
    • Little by little

3. #2 Build the relationship - welcome Source: Econsultancy best practice guide 4. #2 Build the relationship - welcome

  • Dont leave it act now
  • Shorten sales cycle
  • Reduce discounts
  • Increase conversions
  • Increase engagement

5. Example- Great welcome message 6. Example Welcome sequenceCase Study - Electric Word Welcomemailings 7. #3 Personalise

  • If you have the data it is easy peasy....

8. #3 Personalise

  • Look at what you have:
  • Domain?
  • When they signed up?
  • Where they came from?
  • Where there are ?
  • Who are they assigned to?
  • What products are they interested in?

If you dont have data you need to be a little more creative 9. #4 Design 10. #4 Design 11. #5 Engage

  • EMAIL IS NOT A ONE WAY CHANNEL!!!

http://bit.ly/not1way 12. #6 Focus on conversions

  • Email metrics can only take you so far....
  • Yeah I have like a 30% open and 50% click rate
  • well done how many do you convert?
  • dunno...

13. #7 Experiment

  • Email marketing is not rocket science

14. #7 Experiment

  • But it is a science...

15. #8 Get the basics right

  • Email is 80% operations and 20% strategy
  • List of check points:
  • Have you got you trust earning text
  • Double check your subject lines
  • Spam check - check for possible spam warnings
  • Rendering Check
  • Preview pane and from name check
  • Are all of the links and replies going where you want them?
  • Check your list

16. #9 Send at the right time

  • Sending at the right time is the thing that can have the biggest impact for zero investment.
  • The Abyss(10pm to 9am)
  • Consumer AM(9am to 10am)
  • Do Not Disturb(10am to Noon)
  • The Lunchtime News(Noon to 2pm)
  • In The Zone(2pm to 3pm)
  • A Life-changing Afternoon(3pm to 5pm)
  • Working Late(5pm to 7pm)
  • Last Orders(7pm to 10pm)

17. #10 Integrate your channels

  • How is email like Vodka?
  • Post your latest newsletter via Twitter
  • Ask if you followers would like your emails
  • Get your sales teams to workwithyou
  • Use email to test and or augment your more expensive channels

Does the job on its own but works better with other things 18. Another thing...Deliverability

  • Its not a Black Art

http://help.yahoo.com/l/us/yahoo/mail/postmaster/ http://postmaster.msn.com/ http://postmaster.aol.com/ http://mail.google.com/support/bin/answer.py?hl=en&answer=81126 19. What were the 10 things you can do today?

  • Action points
  • Capture
  • Welcome
  • Personalise
  • Engage
  • Send less
  • Focus on conversions
  • Experiment
  • Get the basics right
  • Send at the right time
  • Integrate

20. Who we work with

  • Cue obligatory splash of clients...

21. Questions >>>> Answers

  • Thanks for listening, cant wait to hear all your questions...
  • I dont get out much
  • Follow me @marcmunier and @pure360
  • Email me[email_address]
  • Or even call me 01273 647880

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