Based on a webcast by Marc Munier that can be found at http://www.b2bm.biz/Webcasts/ this presentation runs through the top 10 things marketers can do to improve their email marketing, including tips and suggested tools and techniques.
- 1.10 things you can dotodayto improve your email marketing results Thanks for listening
2. #1 Capture
- A captured email address is marketing spend banked
- Two stages are better than one
3. #2 Build the relationship - welcome Source: Econsultancy best practice guide 4. #2 Build the relationship - welcome
5. Example- Great welcome message 6. Example Welcome sequenceCase Study - Electric Word Welcomemailings 7. #3 Personalise
- If you have the data it is easy peasy....
8. #3 Personalise
- Who are they assigned to?
- What products are they interested in?
If you dont have data you need to be a little more creative 9. #4 Design 10. #4 Design 11. #5 Engage
- EMAIL IS NOT A ONE WAY CHANNEL!!!
http://bit.ly/not1way 12. #6 Focus on conversions
- Email metrics can only take you so far....
- Yeah I have like a 30% open and 50% click rate
- well done how many do you convert?
13. #7 Experiment
- Email marketing is not rocket science
14. #7 Experiment
15. #8 Get the basics right
- Email is 80% operations and 20% strategy
- Have you got you trust earning text
- Double check your subject lines
- Spam check - check for possible spam warnings
- Preview pane and from name check
- Are all of the links and replies going where you want them?
16. #9 Send at the right time
- Sending at the right time is the thing that can have the biggest impact for zero investment.
- Do Not Disturb(10am to Noon)
- The Lunchtime News(Noon to 2pm)
- A Life-changing Afternoon(3pm to 5pm)
17. #10 Integrate your channels
- Post your latest newsletter via Twitter
- Ask if you followers would like your emails
- Get your sales teams to workwithyou
- Use email to test and or augment your more expensive channels
Does the job on its own but works better with other things 18. Another thing...Deliverability
http://help.yahoo.com/l/us/yahoo/mail/postmaster/ http://postmaster.msn.com/ http://postmaster.aol.com/ http://mail.google.com/support/bin/answer.py?hl=en&answer=81126 19. What were the 10 things you can do today?
20. Who we work with
- Cue obligatory splash of clients...
21. Questions >>>> Answers
- Thanks for listening, cant wait to hear all your questions...
- Follow me @marcmunier and @pure360
- Or even call me 01273 647880