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SEAT Mii by MANGO - Press Release

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  • 1. ● SEAT launches the new Mii by MANGO, a special edition of the brand’s city car● New range­toppingMii will feature prominently at the upcoming 080 BarcelonaFashion event● New model is the first product of an ongoing collaboration between SEAT andMANGO● Innovative competition will allow users to design specific accessories for the Miiby MANGO and win special prizes● First UK deliveries of Mii by MANGO expected July; full pricing details to followSEAT, the Spanish brand synonymous with beautifully styled cars, is strengthening its designties with a collaboration deal struck with Spanish multinational fashion retailer MANGO. The firstfruit of the partnership is announced today: the Mii by MANGO.The Mii by MANGO is a special edition of SEAT’s practical city car, and will make its official debutat the upcoming 080 Barcelona Fashion event, from 27 to 31 January.The tie­upbetween the two Spanish companies will result in further activities that will combineSEAT’s characteristic driving enjoyment through the latest technology with MANGO’s innovativefashion design.The new SEAT Mii by MANGO stands out thanks to its attractive interior and exterior design,featuring two exterior paint options: Nude, which is unique to Mii by MANGO, and Deep Black.The car is further distinguished by specific exterior side mouldings, dark grey 15­inchalloywheels, heated electric door mirrors, and the “Mii by MANGO” lettering on the left side of the rearhatch and the B­pillar.The interior of the SEAT Mii by MANGO is highly practical, with a passenger compartment full ofunique design elements, and additional equipment compared to the base model – particularly thedistinctive grey accents, and the leather steering wheel and gear knob. The front and rear seatsfeature exclusive Alcantara upholstery with Nude trim and the lettering “Mii by MANGO” stitchedonto the headrests.Furthermore, SEAT’s new model includes a practical hook to hang a handbag safely, and amirror on the driver sun visor, as well as specifically designed floor mats, door sills and key fob.The Mii by MANGO will be available before the summer in three­andfive­doorbody styles, in theUK becoming the flagship model for the range. Pricing details will follow shortly. The car featuresa comprehensive list of equipment including ESC, ABS, front and side airbags for both driver andpassenger, head­thoraxairbags, passenger airbag deactivation, ISOFIX anchoring points withTop Tether on both rear seats, air conditioning, the SEAT Portable System Live, hill hold control,remote controlled central locking, a 12V socket in the centre console, and front power windows,among much more.Innovative “Mii by MANGO” competition
  • 2. The new model created by SEAT and MANGO comes along with a tempting online competitionthat will reward creativity and originality.As a result, the first 1,000 units of the Mii by MANGO willbe delivered with three additional accessories: an umbrella, a handbag and a further specific caraccessory that will all be designed by fans who enter the innovative online competition.Any user in any part of the world can custom design the specific accessories included in thenew SEAT Mii by MANGO and compete for tantalising prizes. The competition begins today andextends for the next five weeks by visiting the SEAT and MANGO Facebook pages(, and(, the SEAT webpages ( and webpage. Once all proposals have been received, a panel made up ofSEAT and MANGO professionals will choose those that display the greatest creativity. Theoverall winner will receive a brand new SEAT Mii by MANGO and five finalists will be presentedwith a gift certificate to spend in MANGO shops.SEAT is the only company in its sector with the full­rangecapacity to design, develop,manufacture and market cars in Spain. A member of the Volkswagen Group, the multinationalhas its headquarters in Martorell (Barcelona), exporting more than 80% of its vehicles, and ispresent in more than 75 countries. In 2012 SEAT had a total turnover exceeding six billion euros,with overall deliveries amounting to 321,000 units.SEAT Group employs 14,000 professionals at its three production centres in Barcelona − ZonaFranca, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza andLeon, amongst other models. Additionally, the company produces the Alhambra in Palmela(Portugal), the Mii in Bratislava (Slovakia) and the Toledo in Mladá Boleslav (Czech Republic) atVolkswagen Group plants.The Spanish multinational also has a Technical Center, a ‘knowledge hub’, bringing togetherclose to 1,000 engineers whose goal is to be the driving force behind innovation for the numberone industrial investor in R&D in Spain. In line with its declared commitment to environmentalprotection, SEAT undertakes and bases its core activity on sustainability, namely reduction ofCOemissions, energy efficiency, as well as recycling and re­useof resources.2 SEAT UK enjoyed a tremendous year in 2013, selling 45,312 cars and achieving a 2.0% marketshare – both company records.
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