Digital and storytelling
Feeling pretty much in the dark about digital
National Trust, behind the times?
Work in partnership with experts
Actually we are pretty advanced as its about the story not the technology
Imagination can digital fill the gap?
VE perspective of this groupDigital could be the way to evoke imagination, much easier to explain with an imagehttp://www.youtube.com/watch?v=qSfATEZiUYo 3d image is great but the rest is a bit hit and miss so it tells us that ..
Content is key
Is your content compellingKeep it simpleThink about the audienceThink how a visitor will use it / what they will get out of itWhen? Pre visit/during/post visitManage expectations, can it be deliveredCall to action will it make you visit/read on/donate/get involved
What have we learnt and can share with you?
Have something compelling to say then decide the best way to say it
Make sure were making a business decision
Understand our audiences relationship with digital world
Urban Daddy https://vimeo.com/28425601 Cloud pink https://vimeo.com/40853815 Projection http://www.youtube.com/watch?v=Q9Qv62AqOk0 & http://www.youtube.com/watch?v=qXvmDaY29xg
View commissions as a shared creative process
Use digital technology to manage segment clash
View it as an ongoing commitment not a one off investment
Use digital technologies to problem solve
Identify a dedicated expert point of contact within the Trust
Take little steps simpler is better
Dont worry about being behind the times
Opportunities for the USB itself to explore?
Building up our insight into digital user segmentsIdentify a single point of contact within Trust for digital VE - Consider a pilot project that invests time into developing a creative partnership with the digital technology sector.