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25 Disruptive Technology Trends 2015 - 2016

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social customer experiences that deliver real business results Brian Solis principal analyst & author @briansolis DISRUPTIVE TECHNOLOGY TRENDS 2015 - 2016 The Future is Already Here The Future is not What We Were Told It Would Be We Did Finally Get a Hoverboard…Prototype Our Future Revolves Around the EGOsystem 6 Social Media 1.0 is Dead Social Media becomes part of a digitally transformed ecosystem Real-time and content marketing becomes more sophisticated and portable Social becomes key hub for shaping customer experiences Social connects the Zero Moment of Truth and the Ultimate Moment of Truth 7 The Future of Search and SEM Also Lies Outside of Google More than 88% of consumers are influenced by other consumers’ online comments. Source: Econsultancy.com Messaging Apps are the New Social Media http://readwrite.com/2014/03/06/10-biggest-popular-mobile-messaging-apps-world-whatsapp 10 Asia and Other Foreign Competitors Will Compete to Gain Share and Push Messaging Forward Notification Windows Introduce a Thin Layer for Rapid Engagement. Redefines Future of “Apps” 12 Chinese Innovation is Going to Disrupt the US from the Outside In and the Inside Out 13 The Internet of Things is a Hot and Beautiful Mess Until It Becomes the Internet of Everything www.theconnectivist.com By 2020, the number of devices connected to the Internet is expected to exceed 40 billion. http://www.theconnectivist.com/2014/05/infographic-the-growth-of-the-internet-of-things/ 14 Wearables Will Struggle to Find Their Place in Everyday Life. They Still Need a Killer App. 15 Virtual Reality Experiments with Killer Apps for Consumer and Vertical Markets 16 Focus on the Kids! Generation Z is Mobile First and Mobile Only and They’re Nothing Like Millennials Theawl.com http://www.theawl.com/2014/06/the-existential-threat-of-generation-z 17 Youtube, Vine, etc., Represent “A” New Hollywood 18 Cyber Security Becomes Paramount to Prevent the Next #Sonygate 19 Some Companies are Still Greedy and Believe the Internet Should Not Be Open for the Sake of Profitability. This Will Impede Innovation. Music Streaming Will Continue to Undermine the Music Business and Artistry. Artists Fight Back. Wall Street Becomes Influential Again Forcing Brands to Trump Customer Experience for Revenue Crowd Capitalization Accelerates Disruption…Everywhere. 23 There are 163 Cryptocurrencies in Circulation 24 Bitcoin is Widely Known, Though Its Market Cap is Down, The Bitcoin Stack Will Revive the Movement http://joel.mn/post/103546215249/the-blockchain-application-stack 25 Joel Monegro http://joel.mn/post/103546215249/the-blockchain-application-stack 26 Mobile Payments Early Today, but Will Soon Skyrocket In late 2013, just 6% of US adults said they had made a payment in a store by scanning or tapping their smartphone at a payment terminal. It will go up to 8% this year. Apple's introduction of the Apple Pay will be the key factor that will drive this percentage up. Read more: http://www.businessinsider.com/the-mobile-payments-industry-update-2014-10#ixzz3Ibq4Y7pq 27 Mobile Payments are Already Gaining Traction Nearly 15% of Starbucks customers already pay with their phones 60% of consumers use their smartphones to pay because of loyalty benefits. Read more: http://www.businessinsider.com/the-mobile-payments-industry-update-2014-10#ixzz3Ibq4Y7pq 28 The Sharing Economy is Really About Renting or Borrowing. Everything Will Become “On-Demand” “Technology has made renting things (even in real time) as simple as it made buying things a decade ago" – Fred Wilson 29 New Enterprise Drone Management Platforms Change the Game for Logistics 30 Political Battles Will Play Out in the 5th Dimension 31 Your Privacy is Gone: It Was Traded for Security and Also Better Customer Experiences Big Data & Beacons: Connecting online, in-app, and in-store experiences Footfall, visits online, visits through apps Regency and frequency of visits, behaviors and transactions Brand affinities Favorite products Demographics Location Loyalty program utilization Service quality, queue and abandonment Capacity planning and resource utilization Beacons provide businesses with endless opportunities to collect massive amounts of untapped data, such as the number of beacon hits and customer dwell time at a particular location within a specified time and date range, busiest hours throughout the day or week, number of people who walk by a location each day, etc. Retailers can then make improvements to products, staff allocation in various departments and services, and so on. 33 Webrooming more common than showrooming (69% to 46% respectively), according to Harris poll Millennials prefer webrooming Amazon remains #1 destination for both showrooming and webrooming Emerging connected in-store experiences link online and offline, leveraging both According to a Harris poll in the U.S., 69% of people webroom, while only 46% showroom. Some of the primary reasons for this have been offline retailers understanding the importance of omni-channel selling, resulting in the adoption of an ecommerce storefront, in addition to a focus on providing a better in-store customer experience. Whether that's through tactics like knowledgable sales staff, in-store pick-ups of online orders, in-store Wi-Fi, or smartphone discounts nudging shoppers to buy in-store, webrooming is creating waves in retail. Showrooming was once seen as an existential threat to bricks-and-mortar retailers, but it turns out the reverse dynamic is more popular. Reverse showrooming is actually more common than showrooming. In the U.S., 69% of people reverse showroom, while 46% showroom, according to a Harris poll. And showrooming isn't the territory of the young, as many might assume. In fact, the data shows that millennials too prefer to reverse showroom. For electronics, shoes, sports equipment, and cosmetics, more millennials say they prefer to reverse showroom, rather than research in store and then buy online. Amazon remains the No. 1 place where showroomers end up making their purchases, but it's an even more popular destination for reverse showroomers who ultimately buy elsewhere. Social media has also become a major referral source for bricks-and-mortar chains, not just e-commerce sites. But only recently have traditional retailers begun to capitalize on reverse showrooming. Offline retailers have realized they have a lot to offer, as long as they can integrate offline and digital, and beat e-commerce competitors on convenience. They're using tactics like knowledgeable sales staff, in-store pick-up of online orders, in-store Wi-Fi, and smartphone discounts that nudge showroomers to buy in-store. New initiatives for the connected in-store experience keep popping up: tablets and mobile phones used as register systems, robotic arms that deliver clothing into dressing rooms, and beacon hardware, which powers in-store maps and automatic hands-free payments. Read more: http://www.businessinsider.com/reverse-showrooming-bricks-and-mortar-retailers-fight-back-2-2014-2#ixzz3J3XDSgki http://www.shopify.com/blog/14513673-consumers-are-showrooming-and-webrooming-your-business-heres-what-that-means-and-what-you-can-do-about-it 34 Mass Personalization and Full Funnel Marketing Suites Reset Vendor Landscape and Change How Brands “Think” New adtech companies will focus on strategy + programmatic context, content AND ads Optimized mobile affiliate tracking capabilities Publishers will offer in-house capabilities for behaviorally programmatic targeting of premium advertising Omni-Channel finally becomes mainstream in 2015 Brands must think like their customers to create seamless omni-channel shopping experiences that keep customers engaged at all stages. Brian Solis brian@altimetergroup.com briansolis.com Twitter: @briansolis For more information & to buy the books, please visit: http://bit.ly/WTFBook http://bit.ly/EndofBusiness http://bit.ly/engage2
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