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DO GOOD (Better)

by bruce-kasanoff

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Communication and presentation tips for do-gooders, created by Dr. Carmen Simon and Bruce Kasanoff. Learn more at http://www.reximedia.com/ and http://kasanoff.com/
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  • 1. ( B E T T E R ) DO GOODMa#Brooks/NounProject
  • 2. DO YOU HAVE AN IDEA HOW TO…Feed one millionstarvingchildren?Fund anafter-schoolprogram?Get your familyto volunteer onthe weekend?DW/NounProjectStephenBorengasser/NounProject
  • 3. The people with the biggest hearts often havethe toughest time understanding why everyoneelse does not care as much as them
  • 4. The truth is, everyone else does NOTcare as much as you do becauseYOU ARE SPECIAL
  • 5. Don’t getdiscouraged.Just get betterat selling yourideas.
  • 6. HERE ARE 4 WAYS TO DO GOOD...BETTER
  • 7. CREATE ANTICIPATION
  • 8. Like this…
  • 9. Make people wonderwhat will happen next…
  • 10. BE PROVOCATIVE
  • 11. Many socialentrepreneurs arewasting their time,because theycan’t sell theirideas effectively.
  • 12. ASK QUESTIONS
  • 13. COULD YOU ATTRACT A CROWD BYSILENTLY SITTING IN A CHAIR?
  • 14. MarinaAbramovićdid, at theMoMA in NYC.
  • 15. Marina’s exhibit posed a LOT of questions.Many peoplecried while sittingwith Marina.Is it “art” to sit in a chair and just payattention to another person?How lonely are we?What does “attention” mean?
  • 16. Marina’s exhibit highlightsa vitally important lesson:When you ask aquestion, pause to giveothers time to consider it.
  • 17. ADD SURPRISE, CONFLICT ORTENSION
  • 18. MOST COMMUNICATION DECAYSINTO PREDICTABLE PATTERNS.TO AVOID THIS, USE SURPRISE, CONFLICT, OR TENSION
  • 19. These tacticsfocus youraudience’sattention.
  • 20. They increase theodds other peoplewill care aboutyour idea.
  • 21. You don’t haveto be an artistto do this.There areSO MANYcool toolsavailable toget attention.
  • 22. ...AND ATTENTION PAVES THE WAY TO MEMORY
  • 23. Focus their attention on what’s important. Peopleremember just 10% of what you tell them...Even if you are trying to save the world.
  • 24. So stick to 4 points, or less
  • 25. The birth of anew idea isalways hard.
  • 26. DO GOOD… BETTERCREATEANTICIPATIONBEPROVOCATIVEASKQUESTIONSADD SURPRISE,CONFLICT ORTENSION
  • 27. What do we wantyou to remember?
  • 28. We’ll give you asecond…
  • 29. DO GOOD… BETTERCREATEANTICIPATIONBEPROVOCATIVEASKQUESTIONSADD SURPRISE,CONFLICT ORTENSION
  • 30. ABOUT THE AUTHORSBRUCE KASANOFFHow to do well by doing goodKasanoff.comDr. CARMEN SIMONThe science of memorable presentationsRexiMedia.comAll photographs by Carolina Miranda (C-Monster/Flickr)
  • 31. AND START THE PROCESSALL OVER AGAINBE PROVOCATIVE…
  • Fly UP