3. In 1996 co-workers Sabeer Bhatia andJack Smith planned to start JavaSoft
4. They were afraidtheir boss mightread their emails
5. They were afraidtheir boss mightread their emailsSo they built a web-basedemail system
6. ...and so was born
7. They raised$300,000 frominvestors
8. But Hotmail’s launch wasunimpressiveJuly August
9. Their growth strategy was to buy billboardsand radio ads
10. But investor Timothy Draperhad a better idea
11. Put ‘PS: I love you. Get yourfree e-mail at Hotmail’ at thebottom of each e-mail.
12. Within hours, Hotmail’s growthtook the shape of a classicJuly Septemberhockey stick curve
13. They started averaging 3,000July Septembernew users a day
14. Within 6 months, they were upto 1 million usersJuly September November
15. Five weeks later, they hit the 2million user markJuly September November January
16. In one case, Bhatia sent anemail to a friend in India
17. In one case, Bhatia sent anemail to a friend in Indiawithin 3 weeks Hotmailhad 300,000 users there
18. When they sold to Microsoft 1.5 years afterlaunch, Hotmail had 12 million usersJuly September November January March May July September November
19. When they sold to Microsoft 1.5 years afterlaunch, Hotmail had 12 million users(There were only 70 millioninternet users at the time)July September November January March May July September November
20. This story is not an anomaly
21. Why did thesecompanies succeedwhen everyone elsefailed?
22. What we’re going to cover todayWhat Is Growth Hacking?Growth Hacking Best Practices
23. Most startups find themselves facing thesame problem
24. They build a product that no one ends up using
25. Say your startup hasan idea
26. You assemble a teamand start building
27. Six months later, you have aproduct you're happy releasing
28. When that day finally comes,you launch and…
29. When that day finally comes,you launch and…nothing happens.
30. You get a writeup on TechCrunchand several thousand users
31. You get a writeup on TechCrunchand several thousand users(But most of them stop using it after a few days)
32. Nothing like the tremendousviral growth you wereanticipatingJuly September November January March May July September November
33. What do you do?
34. You’re in the trough of sorrow, my friendTechCrunchof InitiationWearing Offof NoveltyTrough ofSorrowReleases ofImprovementWiggles ofFalse HopeThe PromisedLand!Crash ofIneptitude
35. Continuing to ship new featuresis the worst thing you can do
36. It compounds what the realproblem was in the first place, whichis that you don't know what's wrong
37. Enter the growth hacker
38. WTF isGrowthHacking?
39. Growth hacking is a set oftactics and best practices fordealing with user growth
40. Growth hacking is a set oftactics and best practices fordealing with user growthHow do I get more users?
41. How do I increase the lifetime value of a user?How do I get more of my users to be active?What is our AHA moment?Growth hacking is a set oftactics and best practices fordealing with user growthHow do I reduce churn?How do I get more users?How do I measure the effectiveness of new features?