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BrightonSEO Effective Visits like a sir

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BrightonSEO Effective Visits like a sir
Download BrightonSEO Effective Visits like a sir

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  • 1. EFFECTIVE VISITSLike a Sir
  • 2. 2Lukasz ZeleznyHead of Organic Acquisition@LukaszZelezny
  • 3. TABLE OF CONTENT:-What is a Predictable Vertical-What is a Non-Predictable Verticals?-Where the concept came from?- How to compare data?-Which Tools should You use?
  • 4. 6PROTIP:In terms of traffic there aretwo types of vertical.Predictable&Non-Predictable.#brightonseo
  • 5. Effective VisitsPredictable Vertical7WinterSpringSummerAutumnCheap holidays
  • 6. Effective VisitsPredictable Vertical8WinterSpringSummerAutumnWinter tyreColdWarmCheap holidays
  • 7. 9PROTIP:For predictable vertical useYear over Year (YoY)comparison aside ofMonth over Month (MoM).#brightonseo
  • 8. 10Holidays – Predictable Vertical over yearsCheap holidaysEffective Visits2010 2011 2012
  • 9. 11Winter TyreEffective VisitsTyre – Predictable Vertical over years2010 2011 2012
  • 10. What about non-predictable verticals?12
  • 11. 13Mobile Handsets – Non-Predictable Vertical over yearsiPhoneEffective Visits2010 2011 2012
  • 12. Effective VisitsPredictable VerticalWhere does the concept came from?14
  • 13. Effective VisitsPredictable Vertical15The Fear of Bounce Rate
  • 14. 16PROTIPBounce Rate may increasebut will not cannibalize!
  • 15. 17ORGANIC VISITS
  • 16. 18Effective VisitsPulling DataWeek #19 of 2012 (06-12 May 2012)Week #19 of 2013 (05-11 May 2013)
  • 17. 19Effective VisitsPulling Data
  • 18. Week #19 in 2012 Week #19 in 20122013,4109,6742013
  • 19. Week #19 in 2012 201221Week #19 in 2012 Week #19 in 201313,4109,674Effective Visits = Visits – (Visits * BounceRate)%difference = (((Week_30_Visits_2013 / Week_30_Visits_2012) – 1) * 100)
  • 20. 22Effective VisitsBuild Custom Segment using Google AnalyticsEffective Visits = Visits – (Visits * BounceRate)
  • 21. 23ORGANIC VISITS (once again)
  • 22. 24EFFECTIVE VISITS
  • 23. Effective Visitsconclusions25Why to use Effective Visits:- represents a real quality of traffic and its value;- reflects to On Page optimization;- reflects to Conversion Rate Optimization (CRO);- helps senior management to understand better SEO benefitsHow to use Effective Visits:- explain how it works;- setup clear goals;- be brave and enjoy;
  • 24. 26TOOLS
  • 25. 27Brand Tracking
  • 26. 28Keyword Research & Intelligence
  • 27. 29Backlink Research
  • 28. 30Traffic Tracking & Data Extraction
  • 29. 31OnPage Optimization
  • 30. 32Reporting
  • 31. 33Thank you!
  • 32. 34Lukasz ZeleznyHead of Organic Acquisition@LukaszZelezny
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