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ACKNOWLEDGEMENT It gives me immense pleasure in acknowledging the valuable assistance and co-operation received from engineers of “Samsung India Pvt. Ltd.”,Noida in successful completion of this industrial training. I wish to express my deep sense of gratitude to H.R. for their cooperation,support and guidance. I have benefitted a lot by the constructive criticism and suggestion given by them. The internet too helped me a lot to collecting more information and pictures on my Industrial Training topic “Production department in Samsung pvt. Ltd.”. I thank Samsung officials as they allowed me to take the eight week industrial training in their Prestigious department. I am also very thankful to my parents for their encouragement and support . I am also thankful to my trainer for his technical support in preparing this training report SUNIL KUMAR PREFACE Production department is a department of all “Samsung india pvt. Ltd.”.it gives a new ideas and products manufacturing in the company . In production department gain a practically knowledge on Samsung products. A collection of Innovative technological features demonstrates the engineering force behind the system. I studied this technology in my training on “SAMSUNG INDIA PVT.LTD.” TABLE OF CONTENTS S.NO 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. TOPIC INTRODUCTION HISTORY CORPORATE NAME AND LOGO GROWTH BUSINESS AREAS PRODUCTS SLIMMER PANELS TELEVISIONS MOBILE PHONE HOME APPLIANCE DESIGN ENVIRONMENTAL RECORD AWARD AND RECOGNITION SOLAR POWERED MOBILE REFRIGRATOR MANUFACTURING MEMORY CARDS NEW PRODUCTION LINE MP3 PLAYERS COMMENTS FUTURE PLANS BIBIOGRAPHY REMARKS INTRODUCTION SAMSUNG INDIA PVT.LTD.-An Introduction SAMSUNG IS A KORIAN COMPANY WICH IS COME IN INDIA IN 1995 AND STARTED THE PRODUCTION COLOUR TVI IN 1996 MR. KUN HEE LEE IS THE OWNER OF SAMSUNG MAY IN 2003SAMSUNG HAS STARTED REFRIGERATOR PRDUCTION AND WITH IN ONE YEAR REF. PLANT MADE 1 MILION REFRIGERATOR Samsung Electronics (SEC, Korean: 삼성전자, KRX: 005930, KRX: 005935, LSE: SMSN, LSE: SMSD) is the headquartered in Samsung Town, Seoul, South Korea It is the flagship subsidiary of the Samsung Group. With assembly plants and sales networks in 65 countries across the world, Samsung has as many as 200,000 employees. In 2009, the company took the position of the world‘s biggest IT maker by surpassing the previous leader Hewlett-Packard.Its sales revenue in the areas of LCD and LED displays and computer chips is number one in the world. Some of the most popular items produced by Samsung include LED-backlit LCD TVs and Galaxy S mobile phones. In the TV segment, Samsung‘s market position is dominant. For the four years since 2006, the company has been in the top spot in terms of the number of TVs sold, which is expected to continue in 2010 and beyond. In the global LCD panel market, the company has kept the leading position for eight years in a row With the Galaxy S model, Samsung‘s smartphone lineup has retained the second-best slot in the world market for some In competition to Apple's iPad tablet, Samsung released the Android powered Samsung Galaxy Tablet. Samsung Group headquarters at Samsung Town, Seoul. HISTORY Samsung Electronics was founded in 1969 in Daegu, South Korea as Samsung Electric Industries, originally manufacturing electronic appliances such as TVs, calculators, refrigerators, air conditioners and washers. By 1981, the company had manufactured over 10 million black and white TVs. In 1988, it merged with Samsung Semiconductor & Communications. It is noteworthy that Samsung Electronics has grown in leaps and bounds in a business notorious for cyclical fluctuations. Founded in 1938 as a food processing and textile purveyor, the parent group entered the electronic business as late as in 1969 when it created under its wings an electronic component subsidiary. It was a decision made after considering the fast-growing domestic demand for electronic goods. Just one year after its founding, the Samsung Group established in 1970 another subsidiary Samsung-NEC jointly with Japan‘s NEC Corp. to manufacture electric home appliances and audio-visual devices. In 1974, it expanded into the semiconductor business by acquiring Korea Semiconductor, one of the first chip-making facilities in the country at the time. It was soon followed by the 1980 acquisition of Korea Telecommunications, an electronic switching system producer. In February 1983, Samsung‘s founder Lee Byung-chull made an epoch-making announcement, dubbed the ―Tokyo declaration,‖ that his company would enter the DRAM (dynamic random access memory) business. And only one year after the declaration did Samsung became the third company in the world that developed the 64k DRAM after the United States and Japanese predecessors. The march from then onward as the pioneer in the memory chip-making industry has continued to this day for almost three decades. Although Samsung Electronics was already one of the biggest companies in Korea as early as the 1990s, it now is by far the most important company with unrivaled influence on the economy through a large network of supplier and partner companies as well as through its own revenuegenerating power. Since the onset of the 1997 Asian financial crisis, the company has become more powerful: While most other high-tech companies were hit by cash-flow problems after the crisis, Samsung could avoid financial difficulties by broad-based structural reforms. After the crisis subsided, Samsung emerged as a global corporation. For four consecutive years from 2000 to 2003, it posted more than 5-percent net earnings when 16 large conglomerates out of 30 top companies of the nation went out of business in the wake of the unprecedented crisis. On 2009 and 2010, the US and EU fined Samsung Electronics with 8 other memory chip makers for its part in a price fixing scheme from 1999 to 2002. Other companies fined included Infineon Technologies, Elpida Memory (Hitachi and NEC) and Micron Technology. In December 2010, The EU granted immunity to Samsung Electronics for its part in informing on other members (LG Display, AU Optronics, Chimei InnoLux, Chunghwa Picture Tubes and HannStar Display) of a price fixing scheme. On April 2011, Samsung Electronics Co. have sold their HDD commercial operation to Seagate Technology for about $1.4 billion with payment of 45.2 million of (Samsung-Seagate) shares (9.6 percent of shares) with value of $687.5 million and the rest will be paid in Cash. Corporate name and logo Samsung Electronics‘ corporate name ―Samsung‖ comes from the word ―three stars‖ that shine brightly. The hanja character ―sam‖ has the double meaning of three and strong while ―sung‖ connotes ―star‖ and ―bright‖ (or ―shining‖). The corporate name has auspicious meaning in it, meaning that it foretells success. Samsung‘s logo design emphasizes flexibility and simplicity while conveying a dynamic and innovative image through the ellipse, the symbol of the universe and the world stage. The openings on both ends of the ellipse where the letters ―S‖ and ―G‖ are located are intended to illustrate the company‘s open-mindedness and the desire to communicate with the world. The English rendering is a visual expression of its core corporate vision, excellence in customer service through technology. The basic color in the logo is blue, the color that Samsung has had used in its logos for years. The blue color symbolizes stability and reliability, which are precisely what the company wishes to accomplish with its customers. It also stands for social responsibility as a corporate citizen, a company official explained Samsung Logo Corporate Identity In 1993, SAMSUNG introduced a new corporate identity program in honor of its 55th anniversary and 5th anniversary of the introduction of the "second foundation." It was aimed to strengthen competitiveness by bringing the attitudes and behavior of all employees in line with SAMSUNG's desired perception by the public. SAMSUNG's corporate logo was redefined to project SAMSUNG's firm determination to become a world leader. The SAMSUNG name is now written in English, expanding its global presence throughout the world. The name is superimposed over a dynamic, new logo design, giving an overall image of dynamic enterprise. The elliptical logo shape symbolizes the world moving through space, conveying a distinctive image of innovation and change. The first letter, "S", and the last letter, "G," partially break out of the oval to connect the interior with the exterior, showing SAMSUNG's desire to be one with the world and to serve society as a whole. Growth Only ten years ago, Samsung‘s only goal was to catch up with Japanese rivals. But now it is outperforming major Japanese electronics makers in many categories: in terms of global market share, Samsung is No. 1 in flat-panel TVs and memory chips; it is No. 2 in mobile handsets; it is one of the top suppliers in other home appliances. In 2005, Samsung surpassed Japanese rival Sony for the first time to become the world's largest and most popular consumer electronics brand as measured by Interbrand. In 2006, Business Week rated Samsung as 20th on its list of global brands, 2nd in the electronics industry. Business Week also ranked Samsung as 20th in innovation. In January 2007, BrandFinance ranked the company as the number 1 global brand in electronics. advertisement in Hong kong. Samsung CES 2009 In 2007, Samsung Electronics' handset division overtook American rival Motorola, making it the world's second-largest mobile phone maker In 2009, Samsung overtook Siemens of Germany and Hewlett-Packard of the USA with a revenue of $117.4 billion to take the No.1 spot as the world's largest technology company The semiconductor division of Samsung Electronics is the world's largest memory chip and second largest semiconductor manufacturer worldwide.This has been the case for DRAM and SRAM for over a decade. To become the top brand in the electronics business, Samsung has spent enormous sums on marketing and branding. As part of fulfilling this strategy, the company devised in 1996 a plan to sponsor major sporting events. It succeeded in becoming an official sponsor for the 1998 Nagano Winter Olympics. Samsung today is the name that almost always appears in many big games Despite being a giant in the global technology business with enviable growth, Samsung—and its chairman Lee Kun-hee—is famous for fretting over its future and coming crisis. Since returning from a mini retirement in March 2010, Mr. Lee said, ―Samsung Electronics‘ future is not guaranteed because most of our flagship products will be obsolete in 10 years from now. Global consumers‘ brand recognition of Samsung Electronics has increased steadily: According to the top-100 brand list compiled by Millward Brown, the British brand consultancy, Samsung, ranked at 68th on its list, was one of the world‘s most valuable brands whose growth has been most pronounced during the 2009-2010 period. Its brand value, estimated at as much as US$1.1 billion, grew by 80 percent. In the ―World‘s Most Reputable Companies 2010‖ ranking published by Reputation Institute of the United States, Samsung was placed at 22nd, a large advancement from the previous year‘s 74th. This ranking, compiled by the U.S. consulting company since 2006, reflects survey results collected from consumers in 24 different countries for global 600 large corporations in terms of annual revenue and its GDP share in respective countries. The respondents answer questions in seven categories including products and services, innovativeness, work conditions, corporate governance, social responsibility, leadership, and financial performance. Samsung was also ranked 11th in the ―50 Most Innovative Companies 2010‖ list put out by Business Week, a five-notch increase from the previous year‘s 16th. The ranking, collated jointly by the U.S. weekly magazine and Boston Consulting Group since 2005, is based on answers to innovation-related survey questions asked to executives of global corporations. While survey answers take an 80-percent weight to the compilation of the ranking, the remaining 20 percent is accounted for by annual share appreciation (10%) and three-year average sales revenue and profit margin (5% each), respectively. Samsung had emphasized innovation in its management strategy since the early 2000s and it again highlighted innovation as part of core strategies when it announced the Vision 2020 in which the company set an ambitious goal of reaching the $400-billion sales revenue within 10 years. In order to cement its leadership in the areas of memory chip and TV production, Samsung has invested aggressively in research and development. The company currently has 24 R&D centers around the world. In the 2010 Business Week innovation ranking, Apple Computer and Google retained the leading positions as in the 2009 list, followed by Microsoft, which gained one notch from 2009‘s fourth place. Meanwhile, Samsung took the 33rd place in the ―World‘s Most Valuable Brands 2010‖ list made public by the Forbes magazine. Forbes said that Samsung‘s brand value was as much as $12billion with an average sale revenue growth rate of 17 percent for the past three years. Business areas Samsung Electronics focuses on four areas: Digital Media, Semiconductor, Telecommunication Network, LCD Digital Appliance The Digital Media business area covers computer devices such as laptop computers and laser printers; digital displays such as televisions and computer monitors; and consumer entertainment devices such as DVD players, MP3 players and digital camcorders; and home appliances as refrigerators, air conditioners, air purifiers, washers, microwave ovens, and vacuum cleaners. The Semiconductor business area includes semiconductor chips such as SDRAM, SRAM, NAND flash memory; smart cards; Mobile Application Processors; Mobile TV receivers; RF transceivers; CMOS Image sensors, Smart Card IC, MP3 IC, DVD/BD/HD-DVD Player SOC and multi-chip package (MCP); and storage devices such as optical disc drives and hard disk drives. The Telecommunication Network business area includes multi-service DSLAMs and fax machines; cellular devices such as mobile phones, PDA phones, and hybrid devices called Mobile Intelligent Terminals (MITs); and satellite receivers. The LCD business area focuses on producing TFT-LCD and organic light-emitting diode (OLED)panels for laptops, desktop monitors, and televisions. Samsung Print was established in 2009 as a separate entity to focus on B2B sales and has released a broad range of multifunctional devices and printers and more. Products Samsung Electronics manufactures products in a number of categories: Semiconductor: DRAM, SDRAM, flash memory Semiconductors For more than 20 years since 1993, Samsung has kept the title of the world‘s largest memory chip maker. In 2009, it began a strategy of ―Green Memory‖ by which it increased the global DRAM market share to 33 percent. It also started mass-producing 30 nm-class NAND flash memories in the same year whose world share rose as high as 42 percent It succeeded in 2010 in mass-producing 30 nm-class DRAMs and 20 nm-class NAND flashes, both of which were the first time in theworld According to market research firm Gartner, during the second quarter of 2010 Samsung Electronics took the top position in the DRAM segment due to brisk sales of the item on the world market. Gartner analysts said in their report, ―Samsung cemented its leading position by taking a 35-percent market share. All the other suppliers had minimal change in their shares.‖ Samsung took the top slot in the ranking, followed by Hynix, Elpida, and Micron, said Gartner. Another market researcher IC Insights predicted that Samsung would become the world‘s biggest semiconductor chip supplier by 2014 when it surpasses Intel. For the ten-year period from 1999 to 2009, Samsung‘s compound annual growth rate (or CAGR) has been 13.5 percent, compared with that for Intel paltry 3.4 percent. Extrapolating this trend to the future, Samsung will be able to catch up with Intel by the year 2014, estimated IC Insights. IC Insights also said that Intel‘s 2009 sales revenue had been 52 percent higher than that for Samsung, but that differential narrowed to only 21 percent during the second quarter of 2010 Another hitherto not-well-publicized area where Samsung had significant business in for years is the foundry segment. Samsung had begun investment in the foundry business since 2006 and now positioned it as one of the strategic pillars for semiconductor growth. Hard drives Digital display: LCD displays, LED displays, plasma displays, OLED displays Slimmer panels Galaxy Tab Samsung Electronics‘ TVs and display products have undergone a race toward ever-slimmer panels. In 2009, the company succeeded in developing the super-slim panel for 40-inch LED TVs, with the thickness of 3.9 millimeters (0.15 inch). Dubbed the ―Needle Slim,‖ the panel is as thick (or thin) as two coins put together. This is about a twelfth of the conventional LCD panel whose thickness is approximately 50 millimeters (1.97 inches). While reducing the thickness substantially, Samsung could maintain the performance as before, including full HD resolution, 120 Hz refresh rate, and 5000:1 contrast ratio. In October 2007, Samsung broke the 10-millimeter barrier by introducing the 10-mm thick 40inch LCD TV panel, followed in October 2008 by the world‘s first 7.9-mm panel Samsung is leading the industry by developing panels for 24-inch LCD monitors (3.5 mm) and 12.1-inch laptops (1.64 mm) According to Samsung officials, the biggest factor in reducing the panel thickness was the LED backlight. They are optimistic that their company could cut TV width by 40 percent within two years from now Televisions For years in a row, Samsung has taken the top spot in the world TV market, with the launch of best-selling items. In 2009, it sold as many as 31 million flat-panel TVs, maintaining the top position for four consecutive years in terms of world market share. In early 2010, the company had set the year‘s sales goal at 39 million units (including 10-million LED TVs) According to DisplaySearch, the U.S. market research and consulting firm, Samsung is forecast to take a 27-percent share for the global TV market in the second quarter of 2010 while LG Electronics accounts for 26.2 percent of the market. The market researcher predicted that Samsung‘s leadership would continue in 2011. Samsung Electronics is creating a new market by introducing the ―Finger-Slim‖ LED TV. Launched in March 2009, the super-slim LED TV has thus far been sold as many as 2.6 million units. In 2009 alone, it was sold more than 2 million units, which brightens the future prospect Samsung has led the flat-panel TV market for the past five years with the 2006 introduction of its ―Bordeaux‖ line, followed by the 2007 Bordeaux model, the 2008 ―Crystal Rose‖ line, and the ―Finger-Slim‖ in 2009. The company retained the leading position by successfully selling more than 1 million 3D TVs as of August 2010.] As rivals are jumping on the bandwagon, Samsung outstrips them by consistently introducing new, better models. Today the company offers the full line of TVs, at many price point. This company is developing new LED TV models too. After expanding its TV lineups, Samsung became the industry-first 10-million-seller challenge. One of the new products to watch is the full HD 3D LED TV that was launched the first time in March 2010. Combining LED features with 3D functionality, the new 3D TV is expected to lead the market for years to come. Samsung showcased the new TV in the International Consumer Electronics Show (CES 2010) held in Las Vegas early this year In 2009, Samsung TVs were selected in major U.K. publications and retailers as the best TV of the year. For example, Samsung‘s LED TV 7000 series was the winner of the ―Gadget Awards 2009‖ by T3, U.K.‘s most prestigious electronics magazine. The T3 magazine in its news article on ―ten reasons why you should buy Samsung LED TV‖ listed as the reasons superior picture quality, slim design, energy efficiency and connectivity 3D experience Samsung sold more than 1 million 3D TVs within six months of its launch. This is the figure close to what many market researchers forecast for the year‘s worldwide 3D TV sales (1.23 million units) It also debuted the 3D Home Theater (HT-C6950W) that allows the user to enjoy 3D image and surround sound at the same time. With the launch of 3D Home Theater, Samsung became the first company in the industry to have the full line of 3D offerings, including 3D TV, 3D Blu-ray play, 3D content, and 3D glasses. The company is trying offer the 3D content streaming service on its 3D TVs. Just like iTunes store, the Samsung 3D TV aims to allow the user to connect to its own online store, Samsung Apps, and download applications on the user‘s hard disk drive. Smart TVs and apps Samsung has introduced the Internet TV in 2007 that enabled the audience to receive information from the Internet while at the same time watching conventional TV programming. Samsung is also developing a new ―Smart LED TV‖, (later renamed to just ―Samsung Smart TV) from which consumers can download applications as well as view Internet content. In 2008, the company launched the Power Infolink service, followed in 2009 by a whole new Internet@TV. In 2010, Samsung started marketing the 3D TV while unveiling the upgraded Internet@TV 2010, which offers free (or for-fee) download of applications from its Samsung Apps store, in addition to existing services such as news, weather, stock market, YouTube videos, and movies Samsung Apps will provide for-fee premium services starting the latter half of 2010, beginning in Korea and the United States, followed early next year by the same services in Europe. The services will be custom-tailored for each region‘s culture. Samsung plans to offer familyoriented applications such as health care programs and digital picture frames as well as games. SamyGO community created at 2009 for hacking Samsung B series TV firmwares, and later supported A and C series TV's also, under GPLv2 license and deployed new applications like a tool increasing subtitle size and changing its color, enabling PVR functionality of TV, enabling internal video player on low end models, supporting DTS codec on B Series TVs, work around for DLNA problems by playing movies from SAMBA and NFS shares support etc. Also placed web browser right into TV with mouse and keyboard support and many more applications... Samsung started to release restricted firmware updates starting from Feb 2010 for fixing security issues those used by SamyGO community and disabled firmware downgrade option from TV menus, which believed to disable the SamyGO project. But hackers find workarounds for those new restricted firmwares. Samsung expects that Samsung Apps would ultimately become a multi-device application store attracting users of all kinds of electronic device such as mobile phones, computers, and cameras. The company also reckons that its Smart TV will be the future home entertainment hub The UK consumers association (Which?) writeup of the latest model in 2011 was highly complimentary of the picture quality Mobile phones Samsung Electronics sold 235 million mobile handsets in the year 2009.At the end of Q3 2010 Samsung had surpassed the 70 million unit mark in shipped phones, giving it a global marketshare of 22% trailing Nokia by 12% Overall , Samsung sold 280 million mobile phones in 2010, corresponding to a market share of 20.2% Following the success of its ―Anycall‖ brand mobile phones in Korea, the company introduced numerous mobile handset models including premium phones, full-touch screen phones, and environmentally friendly phones. Samsung‘s flagship mobile handset line is the Galaxy S, which many consider a direct competitor of Apple's popular iPhone. It was initially launched in Singapore, Malaysia and South Korea in June 2010 followed by US variants called Vibrant and Captivate in July and Epic and Fascinate in August and September. It sold more than 1 million units within the first 45 days of in the US alone. Samsung‘s I9000 Galaxy S and S8500 Wave smartphones were the winners of the 2010 European EISA Awards in the smartphone and social media phone categories. The I9000 Galaxy S was recognized for its superior-quality screen and excellent connectivity while the S8500 Wave for its Bada operating system with unparalleled social networking and location-based services Samsung‘s 2010 smartphone shares worldwide are rising rapidly. The share in the United States has doubled in the second quarter of the year from the previous quarter. In the second quarter the company shipped as many as 3 million smartphones, a 173-percent increase from the same period last year. While many other handset makers tend to focus on supporting one (or at most two) operating system, Samsung has kept supporting a wide range of operating systems in the market. Although the Galaxy S adopts Google Android as the primary operating system, it also supports other competing operating systems such as Symbian, Microsoft Windows Phone, Linux-based LiMo, and Samsung‘s proprietary Bada The company set the sales goal of the 2010 yearend at 20 million units. Samsung faces challenges in the phone market. An alliance of Chinese low wage and Taiwanese technology is catching up closely. Smartphone makers such as Apple, RIM, and HTC are busy coming up with new models, and Samsung is working to maintain its top position. Home appliances In 2009, the year of worldwide recession due to the 2008 global credit crisis, Samsung‘s sales revenue rose 27 percent from the previous year, the biggest increase in the industry. In the home market, Samsung held the leading position thanks to strong sales of its flagship items, Zipelbrand side-by-side and kimchi refrigerators. In the North American, European, and Russian markets, it solidified its image as a premier home appliance maker by selling so many refrigerators, washing machines, air-conditioners, as well as new steam microwave ovens and ―robot‖ vacuum cleaners. In a market clearly split into two extremes of upmarket and budget categories, Samsung employs a two-pronged strategy to emphasize its premium image for affluent consumers while marketing lower-end items with fewer bells and whistles for emerging economies consumers. In 2009, Samsung introduced a host of new products including a premium mini-laptop computer N310 and slim-sized laptop X420. The N310 and the X420 are the third-generation laptops with all the advanced features as well as portability and connectivity. Thanks to these new market entrants, Samsung could sell as many as 6 million laptops for the year. In the printer business division, one of the next-generation strategic areas, Samsung launched mono-laser printer, multifunction printer, and enterprise-use high-speed digital multifunction printer models. Samsung was ranked second in the world in the area of letter-size (A4) laser printers. In other segments such as mono-laser printers, multifunction printers, and color laser printers, Samsung was first or second place in the world. In the laser multifunction printer segment, it became No. 1 the first time in its history, all of which indicates that Samsung is growing fast in the printer business despite under the condition of severe economic recession. In 2010, Samsung introduced many new products boasting energy efficiency and ecofriendliness, including the premium laptop R580, netbook N210, the world‘s smallest mono-laser printer ML-1660, and color laser multifunction printer CLX-3185. In the area of wireless networking, the mobile telecom protocols such as Mobile WiMax and WiBro, the protocols developed by Samsung and adopted in 2007 as international standards, are in wide commercial use in many overseas markets. Since mobile telecom service providers in the United States, Japan, and Russia began deploying the standards, more and more providers (as many as 139 providers in 75 countries) are readying to take it up. Digital cameras and camcorders are the areas Samsung cannot overlook. The company has introduced several models in these areas such as the WB550 (the premium camera), the ST550 (the dual-LCD-mounted camera), and the HMX-H106 (64GB SSD-mounted full HD camcorder). Samsung in 2009 took the third place in the compact camera segment. Since then, the company has focused more on high-priced items. In 2010, the company launched the NX10, the next- generation interchangeable lens camera, thereby commencing the race toward the new category of camera market. In the area of storage media, Samsung in 2009 succeeded in grabbing more than 10 percent of the world market share by introducing a new hard disk drive capable of storing 250Gb per 2.5inch disk In 2010, the company started marketing the 320Gb-per-disk HDD, the largest in the industry. In addition, it is focusing more on selling external hard disk drives. In the MP3 player segment, Samsung is doing quite well. It is launching a host of new products including the M1, the premium MP3 player model, and the world‘s smallest DivX MP3 player R1. Market share Product DRAM NAND Flash Large-size LCD Panel (revenue) Active-Matrix OLED Lithium-ion battery LCD Monitor Hard disk drive Samsung's Competitors global M/S 40.4% Hynix 40.4% Toshiba 26.0% 97% 18.7% 18.0% 9% LG Display M/S Year 19.8% Q3 2010 33.1% Q2 2010 25.9% Q3 2010 LG Display, AUO 1~3% 2010 Sanyo 19.4% Q1 2010 Dell 12.8% 2009 Seagate 31% Q4 2009 Technology LG Electronics Nokia Sony 14.8% Q3 2009 32.4% Q3 2010 17.4% 2010 Television sets 17.2% (LDC, PDP, CRT, LED) Mobile phone 21.0% Digital camera 11.8% Design Behind Samsung‘s rapid rise there lies design power. In the early 1990s, the firm began emphasizing the importance of design in its products. In its high-rise headquarters in Kangnam, south of Seoul, it locates the corporate design center in which more than 900 full-time designers are housed. In the beginning, there were only two designers in the whole company, whose number rose to 510 in 2005. Samsung overhauls its design in every two years. For the first year, it scrutinizes all the design trends of the world, followed by product strategies. It then maps out new design plans during the second year. Samsung‘s effort to improve design paid off: since 2006, it has won as many as 210 awards from internationally prestigious design institutions. For example, it received the iF (International Forum) and IDEA design awards. Samsung was the winner in eight categories in the 2009 IDEA awards, the company that received the most awards. There is compelling reason for Samsung‘s rise as a design powerhouse. Korea had for so long been considered a backwater for design excellence, especially compared to the Japanese counterparts famous for churning out eye-catching gadgets. Samsung established as many as seven design centers in the world‘s major cities including Milan and London, as well as in Seoul. The professional designers working in these centers constantly monitor latest design trends in their cities while scanning cultural and lifestyle changes. In the 2010 iF Material Awards, Samsung won the Gold Award for five of its products including the external hard disk drive. The iF Material Awards are given by the International Forum Design GmbH of Hannover, one of the world‘s most prestigious design awards for design materials and process technologies. In 2010, the German company selected a total of 42 products in the areas of home appliance, furniture, and industrial design. Samsung won the awards in five categories including external hard disk, full-touch screen phone, ―side-by-side‖ refrigerator, compact digital camera, and laser printer toner. Environmental record All Samsung mobile phones and MP3 players introduced on the market after April 2010 are free from polyvinyl chloride (PVC) and brominated flame retardants (BFRs). The company is listed in Greenpeace's Guide to Greener Electronics, where in October 2010 it was ranked 5th out of 18 leading electronics makers.Compared to the previous ranking Samsung improved its position (it skipped from the 13th place, which it occupied in May 2010) mainly as a result of one of the penalty points being lifted and thanks to the improvements in its score on chemicals. In June 2004, Samsung was the first major electronics company to publicly commit to eliminate PVC and BFRs from new models of all its products. The company however failed to meet its deadlines to be PVC- and BFRs-free, and has published new phase out dates. Greenpeace activists protested at the company's Benelux headquarters in March 2010 for what Greenpeace calls Samsung's broken promises. Samsung Electronics has been taking the lead in industry efforts to reduce greenhouse gas emissions, the company has been awarded as one of global top 10 companies in the Carbon Disclosure Leadership Index (CDLI). Samsung Electronics was the only Asian company among top 10 companies. As well, Samsung is listed in Dow Jones Sustainability Index (DJSI). Samsung‘s achievement ratio of products approaching the Global Ecolabel level (―Good EcoProducts‖ within the company) is 11 percentage points above the 2010 goal (80%). As of the first half of 2010, Samsung earned the Global Ecolabel for its 2,134 models, thereby becoming the world‘s No. 1 company in terms of the number of products meeting Global Ecolabel standards. The company is also accelerating its effort to recover and recycle electronic wastes. The amount of wastes salvaged throughout 60 countries during 2009 was as much as 240,000 tons. The ―Samsung Recycling Direct‖ program, the company‘s voluntary recycling program under way in the United States, was expanded to Canada. For its recycling effort, Samsung was in 2008 praised by the U.S. advocacy group Electronics Take Back Coalition as the ―best eco-friendly recycling program.‖ The manufacturing capacities of Samsung products manufactured at the Noida Facility are as follows: PRODUCT CTV Colour Monitor Refrigerator Washing Machine Mobile phones DETAILS Flat TVs & LCD TVs CRT & TFT LCD Monitor Frost-free and Conventional Refrigerators Fully Automatic and Semi Automatic GSM Handsets The highly advanced Chennai Facility that has been inaugurated in November 2007 will help the Company respond better and faster to the growing demand for its products in the Southern part of the country. The Samsung manufacturing facility at Sriperumbudur is the Company's second manufacturing complex in the country. Samsung India is working with and contributing to the development of the domestic component industry in the country. The Company is working with its partners to improve their product quality and processes. Thus, Samsung vendors are sent to different Samsung subsidiaries to meet the Samsung overseas vendors in order to benchmark their own processes. Samsung is also training its vendors on eco-partnership so that the components manufactured by them are ‗eco friendly‘ as per ROHS norms. Samsung products manufactured in India currently enjoy an average localisation level of over 50%. Some of the Awards and Recognitions that commemorate Samsung's high tech manufacturing operations at Noida include: DATE May – 1998 Jun – 1998 Mar – 1999 Sep - 2001 Aug - 2002 Nov - 2004 Dec - 2004 Dec - 2004 Dec - 2004 Dec - 2005 Jan - 2006 Oct - 2007 AWARDS & RECOGNITIONS ISO 9002 Certification obtained. Double Productivity Award received from SEC Korea. Triple Productivity Award received from Samsung Electronics Co., Korea. Excellence in Consumer Electronics Award. Rajiv Gandhi Excellence Award. Manufacturing Value Innovation – Gold Level (For CTV & Monitor production lines). Samsung Quality Award – Gold Level. National Quality Circle Award. Best Innovation Award (CTV & Monitor Production Lines). National Quality Circle Award. Manufacturing Value Innovation Award (For CTV & Monitor Production lines). National Quality Circle Award. Samsung Introduces the World's First Solar Powered Mobile Phone on Jun 10, 2009 Noida, June 10th, 2009 - Samsung India today announced the global launch of the world's first solar powered mobile phone, the "Solar Guru" (Guru E1107) in the Indian market. The new handset enables its users to charge the battery anywhere the sun is shining, so that users are not inconvenienced when the phone battery is running out of normal charge. Dr. Farooq Abdullah, Hon'ble Minister for New and Renewable Energy and Mr. J S Shin, President & CEO, Samsung South West Asia HQ launched the phone at a ceremony organized by the Company at its manufacturing complex at Noida. "The Solar Guru has been developed keeping in mind the needs of Indian consumers, especially customers residing in areas where the electric supply is unstable, so that the consumers can rely on solar charging to remain connected." states Mr. J S Shin, President & CEO, Samsung South West Asia Headquarters. The Solar Guru represents the Company's efforts to strengthen its leadership in the solar panel mobile market. Powered by the Sun: With an extended solar powered battery, the Samsung Solar Guru solves the problem of unavailable or unstable electric supply, particularly in far flung areas. The phone has the capacity to provide around 5 ~ 10 minutes of talk time with one hour of solar charging.* Moreover, the solar panel charging allows its users to save money and energy consumption on traditional electrical charging. *Measured when the phone is turned-off under the sun light of 80,000 Lux. Results can be different depending on circumstances. "With Samsung's cutting edge technology and consumer-oriented strategy, I believe the Solar Guru is the perfect fit for the Indian consumer – not only because it is solar powered, but because it has a host of customized features , especially developed keeping in mind the needs of Indian consumers" states Mr Sunil Dutt, Country Head , Samsung Mobile Division. Localized Features for Indian Market The Samsung Solar Guru comes in a compact design with essential mobile phone features such as FM radio, MP3 ring tones, embedded games and a powerful torch light. For consumer safety, the phone offers Mobile Tracker, which automatically alerts when the SIM card is changed or sends out an SOS message in an emergency. The Solar Guru provides "Mobile prayer", a specialized feature for different religions that includes religious prayers and wall papers. The Samsung Solar Guru (Samsung Guru 1107) is priced at Rs. 2799/-. With the introduction of this phone, Samsung India now has a portfolio of over 50 mobile handsets priced in the range between Rs.1649/- to Rs. 34500/-. Following its introduction in India, the Solar Guru is being launched in various markets including Europe, About Samsung Electronics Samsung Electronics Co, Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung. y announced the global launch of the world's first solar powered mobile phone, the "Solar Guru" (Guru E1107) in the Indian market. The new handset enables its users to charge the battery anywhere the sun is shining, so that users are not inconvenienced when the phone battery is running out of normal charge. Dr. Farooq Abdullah, Hon'ble Minister for New and Renewable Energy and Mr. J S Shin, President & CEO, Samsung South West Asia HQ launched the phone at a ceremony organized by the Company at its manufacturing complex at Noida. "The Solar Guru has been developed keeping in mind the needs of Indian consumers, especially customers residing in areas where the electric supply is unstable, so that the consumers can rely on solar charging to remain connected." states Mr. J S Shin, President & CEO, Samsung South West Asia Headquarters. The Solar Guru represents the Company's efforts to strengthen its leadership in the solar panel mobile market. The Samsung Solar Guru (Samsung Guru 1107) is priced at Rs. 2799/-. With the introduction of this phone, Samsung India now has a portfolio of over 50 mobile handsets priced in the range between Rs.1649/- to Rs. 34500/-. SAMSUNG PRODUCES THE 10 MILLIONTH CTV AT ITS NOIDA CTV FACILITY on Dec 19, 2007 New Delhi, December 19, 2007: Digital technology leader, SAMSUNG India achieved a new milestone in terms of its CTV manufacturing operations in the country by producing the 10 millionth CTV at its Noida Colour Television facility today. The Company commenced the production of Colour televisions at the Noida CTV facility in June, 1997. The 10 Millionth set rolled out today is the 29” Slimfit TV model, 29Z30. Speaking on the occasion, stated Mr.S.H.Oh, Managing Director, SAMSUNG India Electronics Pvt. Ltd,"The production of the 10 millionth CTV set at the Noida CTV facility derives its significance not only from the sheer quantum of sets produced, but also from the fact that this facility enjoys the highest productivity and the lowest loss ratio amongst all SAMSUNG subsidiaries in the world". The Noida CTV line enjoys the lowest tact time of 4.9 seconds in the industry today. Tact time represents the time gap of 4.9 seconds between two SAMSUNG CTVs rolling out of the production line. At the time of commencement of production in June 1997, the tact time of the CTV line was 16 seconds, with the average daily production being around 1000 sets per day. Today, that figure has crossed 5500 sets per day (8 hours) average and the process loss time at the Factory is just 0.5%, again, the lowest in the world. The Tact time of the Noida CTV Facility is also the lowest amongst all SAMSUNG CTV manufacturing units in the world. States Mr. Y. B. Yoo, Director - Manufacturing, SAMSUNG India, "We could achieve these milestones in productivity and quality by training our Factory manpower, successfully implementing the 'Hanaro' production concept - an amalgamation of Pro 3M, Six sigma and TPS system - as well as having a very robust suggestion system in place, whereby our line operators make suggestions for improving the productivity and quality of the CTV line." Each operator at the Noida CTV unit goes through minimum 185 hours of training in a year and currently, each operator is making an average of over 20 suggestions in a month. In the year 2007 total no of suggestion are 65000 nos.(suggestion means small small improvements). These contribute towards enhancing the productivity and improving the Quality of the Noida CTV Line. The Noida CTV Plant, on account of being the World Best SAMSUNG CTV Facility, is today benchmarked by overseas SAMSUNG subsidiaries for its production and quality systems. In the Year 2007, over 100 representatives from SAMSUNG subsidiaries in China, Malaysia, Indonesia, Iran and Korea visited the SAMSUNG CTV facility for benchmarking the best practices followed at the CTV Production line as well as the LCD Cell line. SAMSUNG India production experts are sent to various SAMSUNG factories for improving their productivity and quality standards as well as upgrading their skill levels. SAMSUNG India is also working with its vendors to improve their quality, productivity and reduce their process cost by eliminating the wastages in their production processes. Based on the consistent productivity and quality improvements at its Noida CTV Plant, the Company aims to produce 20 Million sets from the Noida facility by the Year 2010. The SAMSUNG CTV Production line has a production capacity of 1.5 million units per annum per shift and manufactures Flat CTVs in the 15" to 29" screen size segment. The Company also manufactures LCD televisions at the Noida CTV Facility and enjoys a capacity of 0.5 million units for LCD TVs. This Year, from November’07, the Company has also commenced manufacturing Flat Colour televisions at its second CTV manufacturing facility at Chennai, which has a production capacity of 1.5 million units per annum per shift Samsung’s state of the art refrigerator Manufacturing Factory at Sriperumbudur inaugurated on Nov 27, 2010 • It is Samsung’s 2nd Refrigerator facility in India and 6th Refrigerator manufacturing facility in the World • Entails an investment of USD 75 million • Commences manufacture of ‘Inspira’ Frost Free and ‘Pride’ Direct Cool refrigerators Chennai, November 27, 2010: Samsung India‘s state- of- the art refrigerator manufacturing facility at Sriperumbudur, Chennai was inaugurated on site by Dr. M.K Stalin, the Hon‘ble Deputy Chief Minister of Tamil Nadu and H.E Mr Kim Joong Keun, Ambassador of the Republic of Korea to India along with Mr J S Shin, President & CEO, Samsung South West Asia. The Sriperumbudur refrigerator facility which is the Company‘s second refrigerator facility in India and its sixth in the world, was inaugurated in the presence of Mr. T M Anbarasan, Hon‘ble Minister for Labour, Tamil Nadu, senior Tamil Nadu government officials, members of the Korean community in Chennai, Company‘s dealers based in Tamil Nadu, media and employees. Set up with an investment of USD 75 million, the Samsung refrigerator facility has an installed capacity of 1.2 million units per annum and is providing employment to around 500 people. Samsung commenced its manufacturing operations in Chennai by setting up a Colour television facility in November 2007. Since then, the Company has set up production lines for premium products like Flat Panel TVs, Front loading washing machines, LCD Monitors and Split ACs, with the total investment in the Sriperumbudur Complex totaling over US$100 Million. Announcing the Company‘s plans for its Sriperumbudur facility, Mr J S Shin, President & CEO, Samsung South West Asia stated, ―Manufacturing is a core competence for Samsung. The setting up of the second Refrigerator manufacturing facility in India is a reflection of our commitment to the Indian market and should give a strong fillip to our refrigerator business in the country. The Chennai refrigerator portfolio will complement the refrigerator range produced at Noida and will cater to Samsung customers all over the country. Beyond the refrigerator manufacturing facility, we have earmarked an investment of around Rs 350 Crores for our Sriperumbudur facility over the next 5 years.‖ The Company will be rolling out 29 Frost free and Direct Cool models in 4 different capacities from this facility in the initial phase .New models and capacities will be added over the next few months. The Frost free range from the Chennai facility is called ‗Inspira‘ while the Direct Cool range is called ‗Pride‘. While the Pride series is available in 192L capacity variants, the ‗Inspira‘ range includes models in the capacity range between 255L to 303L. All the refrigerator models are 5 Star rated. Both the ‗Inspira ‗and ‗Pride‘ ranges represent the perfect blend of design, convenience and performance. Taking into account the Indian consumers‘ preference for more fridge space, the Samsung refrigerators have been designed to provide a larger fridge section. E.g. the Samsung 303L ‗Inspira‘ model comes with a 23%:77% fridge to freezer ratio compared with 31%: 69% ratio seen in competitor models. The ‗Inspira‘ range comes with the innovative ‗Cool Pack‘ feature in the freezer that maintains the freezer temperature in spite of the power cuts. The Dual Cooling Sensor (DCS) technology in the refrigerator ensures independent temperature controls for freezer and fridge compartments, while the ‗Power Surround Cooling‘ ensures quicker and more even cooling of food stored in the refrigerator. The entire ‗Inspira‘ refrigerator range is stabiliser free, comes with the Frrrunch Vegetable Box, has a stylish surf handle and is 5 Star rated. The stylish ‗Pride‘ direct cool refrigerator models from Samsung come with a clean look, new recess handle, rust proof base, deep door that provides space for bigger bottles, stabiliser free operations and a bigger transparent vegetable box. While the ‗Inspira‘ range is priced in the range between Rs.18,100/to Rs 26,000/- , the ‗Pride‘ range is priced between Rs.9,900/- to Rs 11,600/-. With the setting up of the Sriperumbudur manufacturing facility, Samsung has an installed capacity of 2.6 million refrigerators per annum across its Chennai and Noida facilities. Samsung‘s manufacturing facilities at Noida and Sriperumbudur are supported by the Company‘s R&D Centres located in New Delhi and Bangalore. Samsung‘s manufacturing complex at Noida houses manufacturing facilities for refrigerators, Flat Panel TVs including LED TVs and 3D TVs, Flat colour televisions, washing machines, mobiles and air conditioners. Don't let memories fade, store your favourite moments on Samsung Memory Cards. SD Water- and dust-proof, impact resistant, and protective against magnetic and X-ray exposure. Easily share media between compatible devices. Micro SD Take photos and videos with your mobile phone or other devices that take a Micro SD card. SDHC Plus Transfer photos up to 20% faster than with other SDHC memory cards. Easily share photos and videos between SD-compatible devices. Micro SDHC PlusShoot photos and video up to two times faster and transfer them from your mobile phone to other devices up to 20% faster than with a standard microSD. Samsung’s New production line at Noida on stream The Hindu Ravinder Zutshi (Deputy Managing Director, Samsung, South West Asia) with film actor Mughda Godse at the luanch of S-series air conditioners in New Delhi on Tuesday. Photo: R.V. Moorthy Samsung Electronics on Tuesday launched an entire new range of air-conditioners and announced opening of a new split AC manufacturing line at its Noida facility with a capacity of six-lakh units annually. The company is aiming sales of over 10-lakh ACs this year, thereby garnering a market share of over 30 per cent. Talking to journalists here, R. Zutshi, Deputy Managing Director, Samsung South West Asia Headquarter, said: ―The AC business is a key growth engine for our home appliance business. The setting up of the new AC facility will provide a strong fillip to this business on account of world-class, superior quality production at this facility and better supply chain management leading to faster response to the market.‖ Samsung now has two spilt AC manufacturing plants in India, the other being at Sriperumbudur that also has a capacity of six-lakh units. Samsung India Limited The Samsung Group is an international conglomerate of companies that is based out of South Korea. Their headquarters are located in Samsung town. The foundation for this company was laid in 1938. However the company has since then diversified in various areas of electronic and technological goods among many others. The group has come a long way in the growth of its brand name and success. There is an international presence that the company enjoys and its range of products is always appreciated by users. There is an increasing demand especially for the latest ranges of mobile phones and other tech savvy software aided devices. The Samsung Group in India is also well known for its range of advanced and attractive electronic home appliances. These are available with technological finesse and at competitive prices. It has created a niche for the company in the arena of consumer good with some of the best designs and technology in mobile phones and tablet PCs and laptops. Samsung India The operations of Samsung India are conducted under the authority of Samsung India Electronics Ltd or SIEL. This was founded in the year 1995 and since then the company has seen an annual turnover of US $ 1 billion. Samsung India forms a strong base of operations for the company’s South West Asian business operations. In India there are about 20 branch offices that are located across various cities of the country. There are close to 40 area sales offices with the Head Office based at New Delhi. Samsung India has employee strength of about 1600 working throughout its offices. Almost 18% of this number is in the Research and Development wing of the company. The location of the Samsung manufacturing complex is at Noida in close proximity to New Delhi. There are facilities in this for manufacturing color televisions, color monitors of different specifications, refrigerators and washing machines among other things. Samsung India Products There is a wide range of home appliances and electronic goods that are manufactured by Samsung India. The Indian market has options of washing machines refrigerators and a wide range of televisions which also includes flat screen Plasma TVs, LCD and LED TV screens. There are also other markets where products are sent across by Samsung India. The countries of the Middle East, CIS and the SAARC nations are among those where The products manufactured by Samsung India can be categorized in the following. Mobile Phones – GSM and CDMA Home Appliances like washing machines, refrigerators, microwave ovens, air-conditioners Televisions Sets – LCD, Plasma, LED and flat screen television sets Audio Systems Video Systems – Home Theater, DVD and MP3 Player devices Cameras – Digital Still Cameras and Video Camcorders Computer Monitors Hard Disk Drive, CD/DVD ROM CD/DVD Writers Laser Printers and Laser Based Products Fax Machines Storage Fiber Optics Set Top Box Telecommunication Systems Storage Devices Semiconductor Samsung India has brought about an extensive network of its operations throughout the country and has sufficiently supported this with propaganda and advertisements. Therefore publicity has been equally driven among people who all have come to know about the company at length. There are flagship stores in different cities too that provide that perfect showcase of all the latest additions of products and technology from the company. People get to browse through the products and learn about their usability adequately. For many blue-chip companies of the Indian industry Samsung India has pioneered the production of various IT related products like hardware and software accessories. Over the years the company has developed a certain position for itself in the market. In the sphere of TFT-LCD technology too Samsung has a strong presence both in India and in the world. There is a wide range of cost-effective and affordable range of large, medium to even smaller sizes of plasma TV screens and LCD panels. There are CDT monitors available for multi-media gaming options. It comes with the patented MagicBrightTM technology. There are research and development labs that Samsung Electronics has located in Korea and in the USA. Here work is in constant progress to improve and enhance the speed, efficiency and durability of the Hard Disk technology brought forth by the company. This is also introduced in India with high performance HDD, DVD writers, DVD ROM, CD-RW and combo drives for the IT industry of the country. Samsung has also produced one of the groundbreaking ‗Octo-Edge‘ technology which comprises of eight functions within the Samsung drivers. It can read optical discs available in any format or condition with the use of better speed and less noise. These are reliable for better results and a high level of efficiency. Samsung Customer Care and After Sales The company has also brought about a new wave of customer care and after sales services in India. There is an extended warranty on the products of the company which is offered to the buyers. This has made them one of the trusted and reliable brands within a span of few years. There are as many 8500 retail outlets in the country with a network of Samsung Digital Plazas, Digital World and Samsung Digital Homes. There are company owned service centers in Samsung service Plazas. In various smaller cities like Coimbatore and Ludhiana there are Samsung Prestige Service Plazas. There are Home Appliances Service Centers available in every city and town that looks after the maintenance and repair of all types of home appliance products. In almost every part of the country there are periodic free service camps organized for the benefit of the users. You can log on to the official website link of the company for the nearest Samsung outlet and its location details. The official website id is http://www.samsung.com/in/. the company believes in reaching out to as many as possible for a closer awareness at the latest of products and technology that is available for use. There is a toll free number available for buyers and users to call and seek information, enquiries and even lodge their complaints about products. Toll Free No: 1800-110-011. Another number that is available for MTNL and BSNL line users is 30308282. Please attach the STD code that is applicable. Here are the contact details of the offices of Samsung India Limited. Head Office: Samsung India Electronics Pvt. Ltd. 7th & 8th Floor, IFCI Tower 61, Nehru Place, New Delhi-110019 Tel: (91-11) 41511234 Fax: (91-11) 41608818/19 Samsung products in MP3 players: Memory, logic, storage, displays The leading handheld digital music players on the market use Samsung components. Key attributes like high density, performance, compact size and low power requirements characterize Samsung semiconductor products, which are available in a wide variety of packaging options such as SoC and MCP. Samsung also offers broad storage solutions for MP3 players that include magnetic and flash storage devices, as well as a wide range of crystal-clear LCD mobile displays. Samsung Product Lines for MP3 Players Mobile DRAM: memory NAND flash: memory MCP: memory, buffer, storage, boot-up Audio decoder: music ASIC: controllers Foundry services: storage HDD: magnetic storage Flash drives : storage Display Driver ICs: display controllers Samsung MP3 player-related product literature Memory Logic Storage Samsung MP3 Player Components Selection Chart Component Mobile DRAM NAND flash Fusion Memory MCP ASIC Foundry Media Processor HDD Flash Storage Samsung Products Features Mobile DDR 128Mb-2Gb / 166-200MHz components Mobile SDR components 64-1Gb / 133-183MHz Discrete Components SLC: 512Mb-64Gb / MLC: 8-128Gb SD and MicroSD Flash 1GB-16GB Cards OneNAND 256Mb-4Gb OneDRAM 1Gb moviNAND 1-32GB 2-4 dies per package Multi-Chip Packages Memories: NOR, NAND, OneNAND, mobile DRAM Custom ASIC solutions Contact Samsung: firstname.lastname@example.org Samsung foundry System-on-Chip solutions SpinPoint N Series Solid State Drive 90nm; 65nm; 45nm/40nm; 32nm/28nm Contact Samsung: email@example.com Low power multimedia playback Capacities: 20-160GB Interfaces: PATA, CEATA 8-128GB MLC Samsung Now World’s Biggest Tech Company International Consumer Electronics Show Related articles Samsung Tablet Sale Ban in Germany Gives Apple a Win Apple Blocks Samsung From Selling Galaxy Tablet in EU Apple Suit May Delay Samsung Tablet Launch in Australia Samsung Launches New Galaxy Tab to Close Gap with iPad Taiwan Chipmaker Cuts in Samsung‘s Apple Deal SHARE Comments Be the first to write your opinion! Seoul. Samsung Electronics returned to profit in the fourth quarter as demand for flat screen televisions and mobile phones helped push sales to a record high, underlining Samsung‘s rise to the top tier of global technology companies. It is now the world‘s biggest technology company by sales, pipping Hewlett-Packard. The company, a major producer of consumer electronics products and components that make them work, earned 3.05 trillion won ($2.63 billion) in the three months ended Dec. 31 on a parent basis, it said in a statement on Friday. It does not release a consolidated net profit figure. Samsung said, however, that sales on a consolidated basis — which includes the performance of its overseas and domestic subsidiaries excluding financial businesses — reached a record 136.29 trillion won or over $117 billion. That places Samsung slightly above Hewlett-Packard, which in November reported sales for fiscal year 2009 ended Oct. 31 of $114.6 billion. California-based HP is considered the world‘s biggest technology company. Such a comparison is not direct, however, as HP has yet to report results for the final two months of 2009 and movements in the often volatile won can influence the size of Samsung‘s sales when converted into dollars. Still, Samsung‘s sales figure highlights its emergence as one of the world‘s top technology companies. The corporation is the largest manufacturer of computer memory chips, flat screen TVs and liquid crystal displays. It ranks No. 2 in cell phones behind Finland‘s Nokia. Samsung‘s profit was a huge turnaround from its net loss of 22 billion won in the fourth quarter of 2008. That red ink — its first net loss since it began reporting results on a quarterly basis in the third quarter of 2000 — sent shock waves through the company and came as the global economic slump hit demand. Samsung said its ―strong performance‖ during the fourth quarter last year was bolstered by improving prices for memory chips and a seasonal increase in sales of consumer electronics. The company said it sold nearly 11 million flat screen TVs in the quarter, becoming the first manufacturer to exceed the 10 million mark in sales. Mobile handset sales in the quarter jumped 16 percent from a year earlier to 69 million. Total 2009 sales reached 227 million. Looking ahead, Samsung said it expects ―positive growth across its businesses in 2010,‖ citing stronger demand for flat screen TVs, mobile phones and laptop computers resulting from the ongoing economic recovery. The company‘s thrust on Product Innovation and R&D have given the company a competitive edge in the marketplace. Samsung has two Software development centres - Samsung India Software Centre (SISC) and Samsung India Software operations unit (SISO) at Noida and Ban While the Samsung India Software Centre in developing software solutions in Samsung‘s global software requirements for hi-end televisions like Plasma and LCD TVs and Digital Media Products, SISO is working on major projects for Samsung Electronics in the area of telecom: wireless terminals and infrastructure, Networking, SoC (System on Chip) Digital Printing and other multimedia/digital media as well as application software. In addition to working on global R&D projects, SISO is also helping Samsung India‘s Mobile business by focusing on product customisation for the Indian market. Samsung India currently employs around 2000 employees across its R&D Centres at Noida and Bangalore. Samsung India is also carrying out Hardware R&D at its Noida R&D Centre. The focus of the R&D Centre is to customise both Consumer Electronics and Home Appliance products to better meet the needs of Indian consumers. From Flat televisions with 'Easy View' technology, Frost free refrigerators with Stabiliser free operations to Semi automatic washing machines with Silver Nano technology, the Samsung R&D Centres in India are helping the company to continuously innovate and introduce products customised for the Indian market. Samsung’s plans for the future Image: Samsung Over a month ago, WhatDigitalCamera visited Samsung HQ in Seoul and got some interesting information: In 2010 Samsung produced 18million lenses. Samsung confirmed a commitment of making five new lenses a year (the lenses for 2011 are already announced). They confirmed that a prototype of a 700mm NX lens is already existing. By 2015 Samsung expects the compact system camera market to overtake the DSLR sales by volume. Samsung is expecting to develop Super High Definition 4K2K video in the company’s stills cameras as soon as 2013.