Project Report on Nokia vs Samsung

by rohit-pathak





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A PROJECT REPORT ON “COMAPRISION BETWEEN NOKIA MOBILES & SAMSUNG MOBILES” For the Degree of MASTER OF BUSINESS ADMINISTRATION (In the faculty of management) Punjab Technical University, Jalandhar. PROJECT GUIDE Ms. KAMALDEEP KAUR LECT. RIMT SUBMITTED BY MAHESH KUMAR AJAY KUMAR GAURAV JAISWAL TINA ARORA KIRAN JHA KAVYA GUPTA AKASH GOYAL GAURAV SHARMA MOHD. RAKIM MEHAK SHARMA RUPINDER KAUR SHARMA LIVI GOYAL RIMT – INSTITUTE OF MANAGENT AND COMPUTER TECHNOLOGY MANDI GOBINDGARH ACKNOWLEDGEMENT Survey is an excellent tool for learning and exploration. No classroom routine can substitute which is possible while working in real situations. Application of theoretical knowledge to practical situations is the bonanzas of this survey. Without a proper combination of inspections and perspirations, it’s not easy to achieve anything. There is always a sense of gratitude, which we express to others for help and the needy service they render during the different phases of our lives. We would like to do it as we really wish to express my gratitude toward all those who have been helpful us directly or indirectly during the development of this project. First of all we wish to express our profound gratitude and sincere thanks to our esteemed learned Director Dr. Vivek Inder Kocher Director RIMT-IMCT, Mandi Gobindgarh, who allowed us to conduct the survey. we would like to thank our lecturer Ms. Kamaldeep kaur, who was always there to help and guide us when We needed help. Her perceptive criticism kept us working to make this project more full proof. We thankful to her for encouraging and valuable support. Working under her was an extremely knowledgeable and enriching experience for us. We very thankful to her for all the value addition and enhancement done to us. No words can adequately express our overriding debt of gratitude to my parents whose support helps us in all the way. Above all we shall thank our friends who constantly encouraged and blessed me so as to enable us to do this work successfully. CONTENT CHAPTER 1 INTRODUCTION Introduction of mobiles CHAPTER 2 NOKIA Introduction of Nokia Company profile History of Nokia Future of Nokia Vision of Nokia & Today’s Nokia The first mobile phone Different technologies. CHAPTER 3 SAMSUNG Introduction of Samsung Company profile History of Samsung Samsung telecommunication Samsung vision CHAPTER 4 RESEARCH METHODOLOGY Introduction Research Objectives Developing the Research Plan Research Approach Research Instrument Sampling Plan Contact Method Collection of the information Limitation of Research Objectives of Research CHAPTER 5 REVIEW OF LITRETARTURE CHAPTER 6 ANALYSIS & INTERPERATON CHAPTER 7 CONCLUSION IMPORTANT FINDING OF THE STUDY BIBLIOGRAPHY ANNEXURE Chapter 1 INTRODUCTION Definition of Mobile phone:The cellular telephone (commonly “mobile phone” or “cell phone” or “hand phone’) is a long range portable electronic device used for mobile communication. In addition to the standard voice function of a telephone, current mo b ile p hon es can suppo rt ma n y add ition al services such a s sessor text messaging, email, switching for a c c e s s t o t h e Internet, & MMS for sending and receiving photos and video. Most current mobile phones connect to a Cellular network of base stations, which is in turn interconnected to the public switched telephone networks phones. Cellular telephone is also defined as a type of short-waveanalogor digital telecommunication in which a subscriber has a wireless connection from a mobile telephone to a relatively nearby transmitter. The transmitter's span of coverage is called a cell. Generally, cellular telephone service is available in urban areas and along major highways. As the cellular telephone user moves from one cell or area of coverage to another telephone is effectively passed on to the local cell transmitter. A cellular telephone is not be confused with a codeless telephones. Chapter 2 INTRODUCTION OF NOKIA Nokia Corporation (OMX: NOK1V, NYSE: NOK, FWB: NOA3) is a Finnish multinational communications corporation that is headquartered in Keilaniemi, Espoo, a city neighboring Finland's capital Helsinki. Nokia manufactures mobile electronic devices, mostly mobile telephones and other devices related to communications, and in converging Internet and communications industries, with 130,000 employees in 120 countries, sales in more than 150 countries and global annual revenue of over €38 billion and operating loss of €1 billion as of 2011. It was the world's largest manufacturer of mobile phones in 2011, with global device market share of 23% in the second quarter. Nokia produces mobile devices for every major market segment and protocol, including GSM, CDMA, and W-CDMA (UMTS). Nokia offers Internet services such as applications, games, music, maps, media and messaging through its Ovi platform. Nokia's joint venture with Siemens, Nokia Siemens Networks produces telecommunications network equipment, solutions and services. Nokia also provides free-of-charge digital map information and navigation services through its wholly owned subsidiary. Nokia is a public limited-liability company listed on the Helsinki, Frankfurt, and New York stock exchanges, and plays a very large role in the economy of Finland, accounting for about a third of the market capitalization of the Helsinki Stock Exchange (OMX Helsinki) in 2007. The Nokia brand, valued at $25 billion, is listed as the 14th most valuable global brand in the Interbrand/Business Week Best Global Brands list of 2011. It is the 14th ranked brand corporation in Europe (as of 2011), the 8th most admirable Network and Other Communications Equipment company worldwide in Fortune's World's Most Admired Companies list of 2011, and the world's 143th largest company as measured by revenue in Fortune Global 500 list of 2011. In July 2010, Nokia reported a drop in profits by 40%, which turned into an operating loss of €487 million in Q2 2011. In the global Smartphone rivalry, Nokia held the 3rd place in 2Q2011, trailing behind Samsung and Apple. On 11 February 2011 Nokia announced a partnership with Microsoft; all Nokia smart phones introduced since then were to run under Microsoft's Windows Phone (WP) operating system. On 26 October 2011 Nokia unveiled its first Windows Phone handsets, the WP7.5 Lumia 710 and 800. The Nokia House, Nokia's head office located by the Gulf of Finland in Keilaniemi, Espoo, was constructed between 1995 and 1997. It is the workplace of more than 1,000 Nokia employees. COMPANY PROFILE Type Traded as Industry Public company OMX: NOK1V, NYSE: NOK, FWB: NOA3 Telecommunications Internet Computer software Tampere, Finland, Russian Empire (1865) incorporated in Nokia (1871) Fredrik Ides tam Leo Mechelin Espoo, Finland Worldwide Jorma Ollila (Chairman) Stephen Elop (President & CEO) Timo Ihamuotila (CFO) Kai Öistämö (CDO) Henry Tirri (CTO) Mobile phones Smartphone’s Mobile computers Networks (See products listing) Founded Founder(s) Headquarters Area served Key people Products Services Maps and navigation, music, messaging and media Software solutions (See services listing) Revenue Operating income Net income Total assets Total equity Employees Divisions €38.65 billion (2011)[1] €-1.073 billion (2011)[1] €-1.164 billion (2011) €36.20 billion (2011) €11.87 billion (2011) 134,171 (2011) Mobile Solutions Mobile Phones Markets Nokia Siemens Networks Navteq Symbian Vertu Qt Development Frameworks Nokia.com Subsidiaries Website HISTORY OF NOKIA Established in 1865 as a wood-pulp mill by Knut Fredrik Ides tam on the banks of Nokianvirta River in Finland. Finnish Rubber Works acquired Nokia Wood Mills, Telephone and Telegraph Cables. Nokia Corporation created - 1967 -paper productscar tires- personal computers-cables. Nokia began developing the digital switch (Nokia DX 200) which became a success. 1991 Nokia - agreements to supply GSM networks - nine European countries. August 1997 Nokia - GSM systems to 59 operators in 31 countries. F UT U R E O F N O K I A By the year 2012 a quarter of all content will be user-generated and passed between friends, rather than being created and distributed by today's media brands, according to interviews with "trend-setting consumers”. The Future Laboratory spoke to 9000 consumers on behalf of Nokia, all of whom are described as "active users of technology" and thus can be trusted to tell us what the world's going to look like. As Nokia's Vice President, Multimedia, Mark Selby describes it thus:"We think it will work something like this; someone shares video footage they shot on their mobile device from a night out with a friend, that friend takes that footage and adds an MP3 file - the soundtrack of the evening - then passes it to another friend . That friend edits the footage by adding some photographs and passes it onto another friend and so on."All of which will be done on their mobile phone, obviously. Driving users to prefer content mashed up by friends, as opposed to professionally- produced, are four trends which The Future Laboratory and Nokia have identified through their research. Immersive Living reflects the way people are always on-line, while Geek Culture is a reflection of how everyone wants high-tech toys these days - at least, all the people interviewed for this study’s technology for girls apparently not just technology for boys painted pink – and Localism sees users taking pride in content produced by their locality. All in all it's remarkable how closely this research matches Nokia's ideal vision of the future. Consumers using mobile phones to create and mash up content, taking power away from the media brands and placing it in the hands of those running the portals and controlling the mobile user experience. The Vision of Nokia:“Our vision is a world where everyone can be connected. Our vision is to ensure that 5 billion people are always connected at any given point and to achieve 100fold more network traffic. Nokia Today:Head office in Finland; R&D, production, sales, marketing activities around the world. World’s #1 manufacturer of mobile devices, with 38% share in 2007 112 262employees. Sales in more than 150 countries. First mobile phone The Mobira City man 150, Nokia's NMT-900 mobile phone from 1989 (left), compared to the Nokia 1100 from 2003. The Mobira City man line was launched in 1987. The technologies that preceded modern cellular mobile telephony systems were the various "0G" pre-cellular mobile radio telephony standards. Nokia had been producing commercial and some military mobile radio communications technology since the 1960s, although this part of the company was sold some time before the later company rationalization. Since 1964, Nokia had developed VHF radio simultaneously with Salora Oy. In 1966, Nokia and Salora started developing the ARP standard (which stands for Autoradiopuhelin or car radio phone in English), a car-based mobile radio telephony system and the first commercially operated public mobile phone network in Finland. It went online in 1971 and offered 100% coverage in 1978. In 1979, the merger of Nokia and Salora resulted in the establishment of Mobira Oy. Mobira began developing mobile phones for the NMT (Nordic Mobile Telephony) network standard, the first-generation, first fully automatic cellular phone system that went online in 1981.[37] In 1982, Mobira introduced its first car phone, the Mobira Senator for NMT-450 networks.[37] Nokia bought Salora Oy in 1984 and now owning 100% of the company, changed the company's telecommunications branch name to NokiaMobira Oy. The Mobira Talk man, launched in 1984, was one of the world's first transportable phones. In 1987, Nokia introduced one of the world's first handheld phones, the Mobira City man 900 for NMT-900 networks (which, compared to NMT-450, offered a better signal, yet a shorter roam). While the Mobira Senator of 1982 had weighed 9.8 kg (22 lb) and the Talk man just less than 5 kg (11 lb), the Mobira City man weighed only 800 g (28 oz) with the battery and had a price tag of 24,000 Finnish marks (approximately €4,560). Despite the high price, the first phones were almost snatched from the sales assistants' hands. Initially, the mobile phone was a "yuppie" product and a status symbol. Nokia's mobile phones got a big publicity boost in 1987, when Soviet leader Mikhail Gorbachev was pictured using a Mobira City man to make a call from Helsinki to his communications minister in Moscow. This led to the phone's nickname of the "Gorba". In 1988, Jorma Nieminen, resigning from the post of CEO of the mobile phone unit, along with two other employees from the unit, started a notable mobile phone company of their own, Benefon Oy (since renamed to GeoSentric). One year later, Nokia-Mobira Oy became Nokia Mobile Phones. DIFFERENT TECHNOLOGY:Bluetooth Technology GPRS Technology EDGE Technology JAVA Technology MMS Technology Mobile Browsing Technology Chapter 3 INTRODUCTION OF SAMNSUNG Samsung Group is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and are the largest South Korean chaebol. Notable Samsung industrial subsidiaries include Samsung Electronics (the world's largest information technology company measured by 2011 revenues), Samsung Heavy Industries (the world's second-largest shipbuilder measured by 2010 revenues), and Samsung Engineering and Samsung C&T (respectively the world's 35th- and 72nd-largest construction companies). Other notable subsidiaries include Samsung Life Insurance (the world's 14th-largest insurance company), Samsung Everland (the oldest theme park in South Korea) and Cheil Worldwide (the world's 19th-largest advertising agency measured by 2010 revenues). Samsung produces around a fifth of South Korea's total exports and its revenues are larger than many countries' GDP; in 2006, it would have been the world's 35th-largest economy. The company has a powerful influence on South Korea's economic development, politics, media and culture, and has been a major driving force behind the "Miracle on the Han River". COMPANY PROFILE Type Industry Founded Headquarters Area served Key people Products Business unit Telecommunication Seoul, South Korea 1977 Suwon, Shout Korea Worldwide Geesung choi, President Mobile phones Smart phones Telecommunication system MP3 Player, Laptop computers Revenue Net income Employees Website US$ 21.1 billion (2007) US$ 2.3 billion (2007) 344,000 (2010) Samsung consumers HISTORY Unlike other electronic companies Samsung origins were not involving electronics but other products. In 1938 the Samsung's founder Byung-Chull Lee set up a trade export company in Korea, selling fish, vegetables, and fruit to China. Within a decade Samsung had flour mills and confectionary machines and became a co-operation in 1951. Humble beginnings. From 1958 onwards Samsung began to expand into other industries such as financial, media, chemicals and ship building throughout the 1970's. In 1969, Samsung Electronics was established producing what Samsung is most famous for, Televisions, Mobile Phones (throughout 90's), Radio's, Computer components and other electronics devices. 1987 founder and chairman, Byung-Chull Lee passed away and KunHee Lee took over as chairman. In the 1990's Samsung began to expand globally building factories in the US, Britain, Germany, Thailand, Mexico, Spain and China until 1997. In 1997 nearly all Korean businesses shrunk in size and Samsung was no exception. They sold businesses to relieve debt and cut employees down lowering personnel by 50,000. But thanks to the electronic industry they managed to curb this and continue to grow. The history of Samsung and mobile phones stretches back to over 10 years. In 1993 Samsung developed the 'lightest' mobile phone of its era. The SCH-800 and it was available on CDMA networks. Samsung has made steady growth in the mobile industry and are currently second but competitor Nokia is ahead with more than 100% increase in shares. Samsung Telecommunications Samsung Telecommunications is one of five business units within Samsung Electronics, belonging to the Samsung Group, and consists of the Mobile Communications Division, Telecommunication Systems Division, Computer Division, MP3 Business Team, Mobile Solution Centre and Telecommunication R&D Centre. Telecommunication Business produces a full spectrum of products from mobiles and other mobile devices such as MP3 players and laptop computers to telecommunication network infrastructure. Headquarters is located in Suwon, South Korea. In 2007 Samsung Telecommunication Business reported over 40% growth and became the second largest mobile device manufacturer in the world. Its market share was 14% in Q4 2007, growing up form 11.3% in Q4 2006. At the end of November 2011, Samsung sold more than 300 million mobile devices and set still in second after Nokia with 300.6 million mobile devices sold in the first three quarter of 2011. Subsidiaries and affiliates As of April 2011, Samsung Group was comprised of 59 unlisted companies and 19 listed companies, all of which had their primary listing on the Korea Exchange stock exchange. Company Samsung Corporation Samsung Securities Samsung SDI Samsung ElectroMechanics Samsung Engineering Samsung Techwin Cheil Industries Samsung Heavy Industries Market Korea Ace Digitech Symbol Company 000830 Shilla Hotels and Resorts 016360 Samsung Fine Chemicals 006400 SI Corporation Samsung Fire & Marine 009150 Insurance 028050 Samsung Electronics 012450 Samsung Life Insurance 001300 Samsung Card 010140 Cheil Worldwide 122900 Credu 036550 Symbol 008770 004000 012750 000810 005930 032830 029780 030000 067280 Samsung Vision Samsung India's Vision entails helping people improve the quality of their lives by providing them with superior quality, state -of-theart technology products at the right time and the right price. But b eyon d its role as a p u rveyo r of qu ality p rodu cts in Ind ia, Samsung seeks to contribute to the economic growth of the country though its export commitments and large scale production facilities generating secured employment for hundreds of Indian people. At Samsung, we strive to contribute to the development of the electronics a n d co mp on en ts indu stry in Ind ia b y enh an cing th e kn owledg e lev els of ou r wo rkfo rce through the introduction of our advanced management systems and production know-how in ou r man uf actu ring facilities by introducing our Indian vendors to our world class quality systems and helping them in improving them in their own quality systems and production processes and setting benchmarks for the industry both in terms of after sales service for our products, quality systems and management techniques at our facilities or our products themselves. At Samsung, we believe in returning to the community some of the profits we earn from it, through the social causes we espouse. We view ourselves not as an MNC operating in India, but as an 'Indian Company' operating here, conforming to the laws of the country and committed to working for the Indian community. We want and to be seen as the 'Most Respected' Indian Company. Chapter 4 RESEARCH METHODOLOGY Research is the systematic and objective search for the analysis of the information relevant to the identification and solution of any problem in the field of channel development. The objective behind this project was to get a deep insight into the answers To the questions “what are the general problem faced by the subscribers and what they expect from mobile handsets providers and study of current mobile market”. The object of the survey was the mobile users of various mobile companies. The essence of research conducted by us is to analyze the present market position of nokia & Samsung mobiles among its competitors and the problem which are being faced by customer, wholesaler, and retailers. The eventual objectives are to suggest some recommendation to the company so as to enable them to increase their market share. Only in analyzing my sample follows no conventional method. The total analyze is based on the internees the question put on before our sample size. A research of this can’t be done all once through large area in limited time so NABHA has been selected for research. INTRODUCTION According to prof. Philip Kotler, “Marketing research is the systematic design, collection, analysis and reporting of the data and finding relevant to specific marketing situation facing the company”. Marketing is restless, changing dynamic field. Since 1920 many important and dramatic changes have taken place in marketing, thousand of new products including those of entries of new industries such as automobiles, electronics and computer, textiles, walk product etc. have prepared in the market. The market orientations have changed from production to market. STEPS IN MARKETING RESEACH PROCESS  DEFINE PROBLEM AND RESEARCH OBJECTIVES  DEVELOPING THE RESEARCH PLAN  COLLECTION OF DATA  PRESENTATIONS OF THE FINDINGS RESEARCH OBJECTIVES  Get knowledge about Nokia mobiles and Samsung mobiles.  Customer satisfaction about using their handset.  Sale of products.  Know about sale pattern. DEVELOPING THE RESEARCH PLAN The second step of marketing research process calls for developing the most efficient plan for gathering the need information. While designing a research plan we have to take decisions regarding data sources, search approached, search instruments, sampling etc. there are two plan contact which are as follows:- 1. DATA SOURCE There are two type of data source:  Primary data  Secondary data Primary data : Personal interviews are conducted which enable collection of oral verbal response. This is fact to face contracted with structured or sometime even unstructured patterns. This helps in obtaining indent information. Secondary data: Secondary data can be obtained from different magazines and annual reports, financial documents referred. 2. RESEARCH APPROACH SURVEY METHOD:Survey are best suited for descriptive research companies which undertake surveys to learn about people’s knowledge, preferences, satisfaction etc. to measure these magnitude in general population. While observation and tours are best suited for exploratory research which is not the case of our study. 3. RESEARCH INSTRUMENT Questionnaire: A Questionnaire is prepared and use to collect the information. The majority of questions are close ended. Questionnaire is distributed to people to know about their preferences, quality, demand etc. this is one of the easiest method of collecting information. 4. SAMPLING PLAN After deciding on the research approach and instrument, we must design a sampling plan. This plan calls for three decisions. a) Sampling unit:- Here we define what is to be surveyed i.e. the target population that will be sampled. In our case the journal public in cities & towns come under the sampling unit. b) Sample size:- Large sample give more reliable results. In our study 100 customers were surveyed in NABHA. c) Sampling Procedure:- area sampling is using because it is not practically possible to visit all places of India therefore NABHA chosen for survey. 5. CONTACT METHOD In this decision is taken that how the object should be contacted i.e. whether by mail questionnaires, telephone, interviews. In our research personal interview is the most convenient and reliable method. 6. COLLECTION OF THE INFORMATION The data collection phase of the marketing research is most expensive and most error prone process. There can be error some respondent can give biased or dishonest answer from collection of information. The researcher personally goes to customer to collect the reliable data. Here all knowledge of the researcher about that field comes to test the ingenuity of the research. Here we got the experience of working professionally and independently on the road which gives some taste of practical marketing. We also got a lot exposure about the market. The present study undertake is descriptive in nature and in this study questioning people with regular expertise in that are being used. Limitations of Research:Every study, no matter how well it is conducted, has some limitations. This is why it does not seem reasonable to use the words "prove" and "disprove" with respect to research findings. It is always possible that future research may cast doubt on the validity of any hypothesis or the conclusions from a study. The research was subjected to following limitations: The survey can not be termed 100% accurate due to lack of time.  The lack of candidates of respondent towards answering the Questionnaire in few cases may have reduced the accuracy of survey to some extent.  There is more measure to check out whether the information provided by the consumer is correct or not. Objectives of the Study The subject matter for this research Project is to study the consumer behavior towards the NOKIA & SAMSUNG mobiles. This project consists of different objectives. They are as follows:: To know about the consumer preference level associated with NOKIA & SAMSUNG mobiles.  To find out the customer satisfaction towards NOKIA & SAMSUNG  To know which advertisement media puts more impact on the buying decision of customer.  Determining the consumer behavior towards NOKIA & SAMSUNG. Chapter 5 REVIEW OF LITERATRUE Link:Smartmoney.com: Techs mart: The Bizarre World of Cellphone Makers.Motorola(NYSE:MOT)versus Nokia(NYSE:NOK). While the Finnish phone maker has updated its handset portfolio at the high end to compete better with Motorola's super-successful Razor phone, the refresh has been less than inspired. ..."[ Nokia's] h igh -end ph ones are sma ll, bu t th ey're box y. Mo to ro la's h igh -end [models] are thin and slick." ...Motorola went for the wow effect, creating got to-have-it phones. Now, Nokia is playing catch-up. "It all comes down to innovation and product development," says Hoffman. "Right now, Motorola is head and shoulders above Nokia in creating p rodu cts that consu mer’s desire. Nok ia h as main tained th eir mark et sh are, bu t they’re using price and marketing dollars as the weapon." ...Surely the the RAZR was a brilliant move...Something as simple as naming a phone Razor has created enormous buzz for the co mp an y, says Kelleher. Granted , th e Razr is a s leek little p iece of telepho nic technology, but the Branding has given the phone cache. Kelleher makes a good point. When you mention Razr, people know what you're talking about. Just try and picture what the Nokia 6170 looks like. Great point. But just a piece of anecdotal evidence- the Nokia brand is still quite stron g in Asia. An d according, Nokia's pu shing h ard into emerging markets with low-cost phones, which while hitting margins, are building presence for the long term. 34% increase in handset volumes versus a 25% sales increase. ... To find growth, Nokia is venturing into emerging markets, such as China and Russia. ... Nokia is looking out for the long term by penetrating emerging markets. But it will take some time for the margins to improve as these consumers upgrade to premium handsets. Nokia appears to have positioned itself well because gaining recognition in these markets while they're still developing will give it an important market presence moving forward Nokia's strategy may be more sustainable than Motorola's "Wow!" strategy if it succeeds in building deep moats in emerging markets. Popularity of fashion and design can be fleeting, a fact which Nokia now knows well. Also, one weak ness I'v e no ticed in th e RAZR cu rrently is th at it lack s man y advanced functions which new smart phones have. And smart phones are no longer huge and boxyand no longer for techies. While the RAZR had enough features for its time (and perhaps less-technologically-advanced US mobile phone market), Motorola shareholders should hope that Motorola features enough advanced features in its upcoming, well named SLVR and PEBL.This is because for fashionable technology, especially in emerging markets I feel, the prestige and allure of a product is built upon both its look and its array of the “newest" features, even if most functions are never used. Yours may look shiny, but if mine can send everyone last nights photos, then you've been one-upped. It would also be interesting to see Motorola's share of sales inside and outside the US, versus Nokia. Motorola could be overly US-dependent... perhaps for another post. For reference, each company's one year chart below. Chapter 6 ANALYSIS & INTERPERATION 1. Which model is best? Answer Nokia Samsung No: of people 60 40 70 60 No: of Respondents 50 40 30 20 10 0 Nokia No INTERPRETATION Out of 100 respondents 60 says Nokia mobile phones are best while 40 were says Samsung. 2. Why do you prefer Nokia or Samsung? Answer No : of people Feature Look Quality Price 36 12 37 15 Price 15% Look 12% Quality 37% Feature 36% INTERPRETATION Out of 100 respondent 36 prefer their mobiles for features, 12 prefer look , 37 prefer their mobile quality & 15 prefer their price in the market. 3. Which provide you better touch? Answer Nokia Samsung No: of people 53 47 Samsung Nokia INTERPRETATION Out of 100 respondent 53 says Nokia touch is better while 47 says Samsung. 4. Which among has more features? Answer Nokia Samsung No: of people 61 39 Nokia Samsung 39% 61% INTERPRETATION Out of 100 respondent 61 says Nokia has more features rather than Samsung. 5. Are you satisfied with price of Nokia or Samsung? Answer Yes No No: of people 78 22 80 70 60 50 40 30 20 10 0 Series 1 No: of Respondent Yes 78 No 22 INTERPRETATION Out of 100 respondent 78 respondents are satisfied with their particular mobile while only 22 were not satisfied. 6. Which among these provide you better after sale? Answer Nokia Samsung Nokia No: of people 74 26 Samsung 26% 74% INTERPRETATION Out of 100 respondents 74 says Nokia provides better service after sale while only 26 says Samsung. 7. What will more prefer in NOKIA LUMIA 800 or SAMAUNG NOTE? Answer Lumia price less than Samsung NOTE Look Weight No: of people 34 54 12 Wieght 12% Lumia price less than samsung Note 34% Look 54% INTERPRETATION Out of 100 respondent 34 prefer Nokia Lumia 800 because their price less than Samsung Note, while 54 prefer their models because of their Look, & 12 respondents prefer their models for weight. 8. Which provide good battery back-up? Answer Nokia Samsung No: of people 69 31 Samsung, 31 Nokia, 69 INTERPRETATION Out of 100 respondent 69 says Nokia provides better battery back-up while 31 says Samsung. 9. Which provide more accessories with it? Answer Nokia Samsung No: of people 55 45 Samsung 45% Nokia 55% INTERPRETATION Out of 100 respondent 55 says Nokia provide more accessories with it while only 45 says Samsung provide more accessories with it. 10. Which would you prefer business point of view? Answer Nokia Samsung No: of people 55 45 Samsung 45% Nokia 55% INTERPRETATION Out of 100 respondent 55 says Nokia handsets best business point of view while only 45 says Samsung mobiles business point of view. 11. Which among these have more models and design? Answer Nokia Samsung Nokia No: of people 55 45 Samsung 45% 55% INTERPRETATION Out of 100 respondents 55 says Nokia gives more models & designs while other 45 respondents in favors of Samsung. 12. Which gives better camera celerity? Answer Nokia Samsung Nokia No: of people 62 38 Samsung 38% 62% INTERPRETATION Out of 100 respondents 62 says Nokia gives better camera celerity while only 38 respondents Samsung gives better camera celerity. 13. Which give more GPRS speed? Answer Nokia Samsung No: of people 58 42 42% Nokia Samsung 58% INTERPRETATION Out of 100 respondents 58 says Nokia give more GPRS speed while other 42 in favors of Samsung. 14. Which cell companies have better sound quality? Answer Nokia Samsung No: of people 69 31 80 70 of Respondent No: 60 50 40 30 20 10 0 Nokia Samsung INTERPRETATION Out of 100 respondents 69 say Nokia have better sound quality & other 31 says Samsung provide better sound. 15. Which company provides best dual sim phones? Answer Nokia Samsung Others Samsung No: of people 15 79 6 Nokia Others 6% 15% 79% INTERPRETATION Out of 100 respondent 79 in favors of Samsung & 15 say Nokia provides better dual sim phones & only 6 in ther favors of other companies. 16. Which company provides better 3G/WI-Fi services? Answer Nokia Samsung No: of people 60 40 Nokia Samsung 40% 60% INTERPRETATION Out of 100 respondents 60 says Nokia provides better 3G/Wi-Fi services while only 40 in the favors of Samsung. 17. Which model is comfort caring? Answer Nokia Samsung No: of people 67 33 Nokia Samsung 33% 67% INTERPRETATION Out of 100 respondents 67 says Nokia mobiles are comfort caring while only 33 says Samsung mobiles are comfort caring. 18. Which companies provide more models with touch & keypad? Answer Nokia Samsung No: of people 45 55 Samsung Nokia 45% 55% INTERPRETATION Out of 100 respondents 55 says Samsung provide more models with touch & keypad while 45 says Nokia provide more models with touch & keypad. 19. Which company provides better flap phones? Answer Nokia Samsung Nokia No: people 70 30 Samsung 30% 70% INTERPRETATION Out of 100 respondent 70 says Nokia provide better Flap phones while 30 says Samsung provide better flap phones. 20. Which companies provide more service sale counter nearby? Answer Nokia Samsung No; of people 69 31 Nokia Samsung 31% 69% INTERPRETATION Out of 100 respondent 69 says Nokia provide more service sale counter nearby while only 31 in the favors of Samsung. 21. Which company has more cell memory storage? Answer Nokia Samsung Other Nokia No: of people 68 29 3 Samsung Other 3% 29% 68% INTERPRETATION Out of 100 respondents 68 says Nokia mobiles has more memory storage & 29 respondents says Samsung mobiles while only 3 respondents in favors of others. 22. Which company have technical maintain & additional (like long life)? Answer Nokia Samsung Nokia No: of people 65 35 Samsung 35% 65% INTERPRETATION Out of 100 respondents 65 in the favors of Nokia & only 35 in favors of Samsung. 23. Which are reasons for using LUMIA 800 or SAMSUNG NOTE? Answer Wap Just to talk it Download files GPRS function Receive mails Others Wap Receive mails just to talk it No: of people 21 18 13 12 20 16 others download files GPRS function 12% 13% 21% 16% 18% 20% INTERPRETATION Out of 100 respondents 21 says they using their mobile models reason because of good wap service , 18 using just to talk it , 13 using for download files , 12 in the favor of GPRS function , 20 says they using their mobile models because their handsets have receiving the mails , 16 respondents in the favors of Others. 24. Why do you like brand you choose? Answer Function Advertisement Brand name Quality Price Appearance Function Advertisement No: of people 26 20 19 19 14 02 Brand Name Quality Price Appearance 14% 2% 26% 19% 20% 19% INTERPRETATION Out of 100 respondents 26 like their brand because of their functions , 20 respondents choose their brand because of Advertisement , 19 in the favors of Brand name , 19 in the favors of quality , 14 in the favors of Price , & only 2 like respondents like their brand because of Appearances. 25. What kind of model do you prefer? Answer Slim Thick Light Medium Large Heavy No: of people 33 25 14 11 11 06 Slim Thick Light Large Medium Heavy 6% 11% 33% 11% 14% 25% INTERPRETATION Out of 100 respondents 33 says they prefer Slim models , 25 prefer thick handsets , 14 respondents prefer light mobiles , 11 prefer medium , 11 prefer large handsets & only 6 respondents says they prefer Heavy mobiles. Chapter 7 CONCLUSION Working on Nokia & Samsung project gave me a opportunity to apply my skills and knowledge, which We had gained previously. It gave us a opportunity to see working an organization. It was an amazing experience with learning all the way, which help us to brush up our knowledge. IMPORTANT FINDING OF THE STUDY Few years back mobile phones were not common among the consumer. But with the mobile revolution now we can find almost every consumer with mobile phone. Most of the consumer prefers NOKIA then SAMSUNG and least prefer other. Mostly the consumers are satisfied with the services Provided by the different mobile companies. Maximum numbers of respondents were attracted towards the price & battery and the least like the style and memory. Maximum number of consumer are loyal to there particular service providers and they were using there mobile since 1 to2 years. BIBLOGRAPHY BOOKS:Marketing research – G.C.Beri Research Methodology – C.R.Kothari Principal of Marketing – Philip Kotler. WEB RESOURCES:www.nokia.com www.samsung.com www.google.com www.yahoo.com www.scribd.com www.thestalwart.com ANNEXURE SECTION A 2. Gender ○ Male 3. Age □ 10-20 □ 20-30 4. Marital Status ◊ Single 5. Educational Status □ Matric □ Graduation 6. Occupation ◊ Self Employee ◊ Student 7. Income Level ◌ < 10000 ◌ < 40000 8. Residence □ Urban □ Rural ◌ < 20000 ◌ > 40000 ◊ Professional ◊ Others □ 10+2 □ Post-Graduation ◊ Married □ 30-50 □ 50 & Above ○ Female PERSONAL INFORMATION 1. Name ______________________ 9. Contact No: ________________ 10. E mail id: SECTION B ABOUT MOBILE 1. Which model is best ? □ Nokia □ Samsung 2. Why do you prefer Nokia or Samsung ? ∆ Best features ∆ Best look ∆ Best Quality ∆ Price 3. Which provide you better touch? ‫ﬦ‬Nokia ‫ﬦ‬Samsung 4. Which among has more features? Ὸ Nokia Ὸ Samsung 5. Are you satisfied with price of Nokia or Samsung? ⌂ Yes ⌂ No 6. Which among these provide you better after sale service? ∆ Nokia ∆ Samsung 7. What will be more preferred in Nokia LUMIA 800 or Samsung NOTE? ⌂ Lumia price less then Samsung Note ⌂ Look ⌂ Weight 8. Which provide good battery back-up? ⌂ Nokia ⌂ Samsung 9. Which provide more accessories with it? ○ Nokia ○ Samsung 10. Which would you prefer for business point of view? ◊ Nokia ◊ Samsung 11. Which among these have more models & designs? □ Nokia □ Samsung 12. Which gives better camera clarity? ‫ﬦ‬Nokia 13 Which gives more GPRS speed ? ∆ Nokia ‫ﬦ‬Samsung ∆ Samsung 14 Which cell companies have better sound quality? ⌂ Nokia ⌂ Samsung 15 Which company provides best Dual sim cell phones? ⌂ Nokia ⌂ Samsung 16 Which companies provide better 3G/WI-Fi services? ◊ Nokia ◊ Samsung 17 Which mobile is comfort carriying? ◊ Nokia ◊ Samsung 18 Which company provides a more models with touch screen & keypad? ⌂ Nokia ⌂ Samsung 19 Which company provides better flap cell phones? ⌂ Nokia ⌂ Samsung 20 Which company provides more Service sale counter nearby? ○ Nokia ○ Samsung 21 Which companies have a more cell memory storage? ○ Nokia ○ Samsung 22 Which companies have technical maintaince & additional (like long life)? □ Nokia □ Samsung 23 Which are the reasons for using the NOKIA LUMIA 800 or SAMSUNG NOTE? ◊ Wap ◊ GPRS functions ◊ Just to talk on it ◊ Download files ◊ Receive email & Mms ◊ others 24 Why you like brand you choose above? ∆ Advertisement ∆ Appearance ∆ Functions ∆ Brand Name ∆ Price ∆ Quality 25 What kind of model you prefer? ⌂ Slim ⌂ Thick ⌂ Large ⌂ Medium ⌂ Light ⌂ Heavy
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