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How to Manage Client Feedback for Designers

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Do you suffer from the wrath of client's feedback? Do you sift through hundreds of emails, off-time calls and lots of confusion to reach your final design?

Learn how to effectively manage client feedback and become a design superhero!!
Download How to Manage Client Feedback for Designers

Transcript

  • How to manage client feedback? for designers
  • NEGATIVEfeedback
  • POSITIVEfeedback
  • CONSTRUCTIVE feedback
  • needs to be managed! needs to be comprehended well! NEGATIVE feedback CONSTRUCTIVE feedback
  • WHY But manage it?
  • It makes you a more efficient designer
  • It makes you a more efficient designer It’ll help cut delivery times
  • It makes you a more efficient designer It’ll help cut delivery times And above all, it’ll keep your clients happy
  • It makes you a more efficient designer It’ll help cut delivery times And above all, it’ll keep your clients happy So, manage client feedback effectively and...
  • DESIGN SUPERHERO ...become a Image by Marvel Studios
  • YOU TOO can become one
  • But How ? Image by Universal Pictures
  • 1. Document the feedback
  • 1. Document the feedback Not like this...
  • Document everything received as feedback for all parties to approve
  • Document everything received as feedback for all parties to approve No need to shuffle through back/forth email mess
  • Use visual collaboration tools like Framebench or Project management tools like Basecamp, Asana
  • Use visual collaboration tools like Framebench or Project management tools like Basecamp, Asana
  • BE SMART! Use visual collaboration tools like Framebench or Project management tools like Basecamp, Asana
  • Some tools automatically document everything for you
  • Some tools automatically document everything for you You invite people who’re relevant to the discussion in workspace (like it happens in a meeting room)
  • Some tools automatically document everything for you You invite people who’re relevant to the discussion in workspace (like it happens in a meeting room) They automatically get access to all the contextual feedback.
  • 2. Clarify ambiguous feedback Image by - http://www.johnfeodorov.com
  • 2. BEFORE making changes Clarify ambiguous feedback Image by - http://www.johnfeodorov.com
  • Make sure your clients agree to your interpretation before starting the changes
  • Make sure your clients agree to your interpretation before starting the changes Strive to turn ambiguous comments into directions and not opinions
  • Give your comments or feedback directly over your images, videos or PDFs.
  • 3. Describe how feedback may impact Project scope
  • Pen Marker Sharpie Purple 3. Describe how feedback may impact Project scope
  • Feedback can change project scope considerably Posters by http://thechive.com/2013/01/30/designer-turns-negative-client-comments-into-funny-posters-41-photos/
  • LEAVE NO ROOM FOR SURPRISES!!!! There should be no surprises !
  • To avoid surprises, have a contextual discussion on the feedback and get everybody on the same page.
  • To avoid surprises, have a contextual discussion on the feedback and get everybody on the same page. Or just have a real time meeting on the design and present your case smoothly.
  • COMMON PROBLEMS WITH CLIENT FEEDBACK Image by - http://www.justagirlandherlittledog.com
  • Actionable but negative feedback Actionable but negative feedback
  • Don’t get emotional about negative feedback. It’s Okay!
  • Don’t get emotional about negative feedback. It’s Okay! Instead, educate your client
  • Don’t get emotional about negative feedback. It’s Okay! Just understand what exactly the client is trying to say Instead, educate your client
  • Don’t get emotional about negative feedback. It’s Okay! Just understand what exactly the client is trying to say Tip : Do write back to your client with a clarification of your original intent. Instead, educate your client
  • Client contradicts the Design and Branding guides
  • Understand the mindset behind the suggestions
  • Understand the mindset behind the suggestions Come up with changes more consistent with the guidelines
  • Understand the mindset behind the suggestions Come up with changes more consistent with the guidelines Tip: Put the design guideline in the same workspace as a PDF and link your reasons on it for better understandability
  • Client dislikes everything you have done Image by http://beyondthefalls.tumblr.com/post/15764032404
  • Add him/her on your feedback tool
  • Have a meaningful online discussion and go through the design again Add him/her on your feedback tool
  • Add him/her on your feedback tool Have a meaningful online discussion and go through the design again Tip: Try to have more face to face discussions with client to build rapport.
  • Image by http://www.mauraneill.com Meet at coffee shop, do a Google Hangout, Skype calls or use real-time sync tools
  • That’s all folks! Hope this helps you in becoming a DESIGN SUPERHERO Image by Walt Disney Pictures Share on facebook Liked this? Share it with people you care Share on twitter
  • Cover slide image by http://ardentheatre.org/ BE SMART! Discover how framebench is changing the way creative people collaborate visually Get your free account PS: You will fall in love with it
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