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Periodic Table of SEO Success Factors & Guide to SEO by SearchEngineLand

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Updated in July 2013, SearchEngineLand.com's Periodic Table of SEO Success Factors is explained in a quick-start presentation format. Read the companion Guide to SEO, featuring nine chapters that explain the Periodic Table of SEO elements in more detail, perfect to use a beginner's guide and tutorial for getting started with search engine optimization.

The Periodic Table of SEO Success Factors
http://searchengineland.com/seotable

Read the Search Engine Land Guide to SEO:
http://searchengineland.com/guide/seo

Chapter 1: Types Of Search Engine Success Factors
http://searchengineland.com/guide/seo/types-of-search-engine-ranking-factors

Chapter 2: Content & Search Engine Success Factors
http://searchengineland.com/guide/seo/content-search-engine-ranking

Chapter 3: HTML Code & Search Engine Success Factors
http://searchengineland.com/guide/seo/html-code-search-engine-ranking

Chapter 4: Site Architecture & Search Engine Success Factors
http://searchengineland.com/guide/seo/site-architecture-search-engine-ranking

Chapter 5: Link Building & Ranking In Search Engines
http://searchengineland.com/guide/seo/link-building-ranking-search-engines

Chapter 6: Social Media & Ranking In Search Results
http://searchengineland.com/guide/seo/social-media-ranking-search-results

Chapter 7: Trust, Authority, Identity & Search Rankings
http://searchengineland.com/guide/seo/trust-authority-search-rankings

Chapter 8: Personalization & Search Engine Rankings
http://searchengineland.com/guide/seo/personalization-search-engine-rankings

Chapter 9: Violations & Search Engine Spam Penalties
http://searchengineland.com/guide/seo/violations-search-engine-spam-penalties


Download Periodic Table of SEO Success Factors & Guide to SEO by SearchEngineLand

Transcript

  • 1.July 2013 explained by… updated… THE PERIODIC TABLE of SEO SUCCESS FACTORS
  • 2. http://searchengineland.com/seotable @SEngineLand
  • 3. Search Engine Land’s Guide To SEO •Types Of Search Engine Success Factors •Content & Search Engine Success Factors •HTML Code & Search Engine Success Factors •Site Architecture & Search Engine Success Factors •Link Building & Ranking In Search Engines •Social Media & Ranking In Search Results •Trust, Authority, Identity & Search Rankings •Personalization & Search Engine Rankings •Violations & Search Engine Spam Penalties http://searchengineland.com/seotable @SEngineLand
  • 4. Types Of Search Engine Success Factors Read More >> SearchEngineLand.com Guide To SEO: Chapter 1 @SEngineLand • On the Page SEO • Off the Page SEO • Violations 3 MAJOR GROUPS: WEIGHTING SCALE: 1 to 3 3 = most important Negative Factors shown in RED
  • 5. Types Of Search Engine Success Factors Read More >> SearchEngineLand.com Guide To SEO: Chapter 1 @SEngineLand Off the Page SEO: • Under Publisher Control • Types of Content Published • HTML & Site Architecture On the Page SEO: • External Authority Signals • Reputation Signals
  • 6. Content & Search Engine Success Factors Read More >> SearchEngineLand.com Guide To SEO: Chapter 2 @SEngineLand Content Quality Content Research Content Keywords Content Engagement Content Freshness • Delivers Value • Unique • Useful • User Queries • Query Volume • Query Match • Used in Copy • Natural Language • Answers Query • Time on Site • Interactions • Query Deserves Freshness
  • 7. HTML Code & Search Engine Success Factors Read More >> SearchEngineLand.com Guide To SEO: Chapter 3 @SEngineLand Meta Description Header Tags Structured Data HTML < TITLE > Tag • Schema • Rich Snippets • Entities • <H1> </H1> • <H2></H2> • Standard HTML • May appear in SERPs • Unique to Page • Descriptive
  • 8. Site Architecture & Search Engine Success Factors Read More >> SearchEngineLand.com Guide To SEO: Chapter 4 @SEngineLand Site Crawlability Duplication & Canonicals Site Speed Descriptive URLs • Crawl budget • Crawl efficiency • HTML Sitemaps • www/non-www • rel=Canonical • rel=prev/next • Fast load time • Engagement+ • Conversion + • Domain & Short URL Keywords • Breadcrumbs
  • 9. Link Building & Ranking In Search Engines Read More >> SearchEngineLand.com Guide To SEO: Chapter 5 @SEngineLand Link Quality Anchor Text Link Quantity • Authoritative • Topically relevant • Keywords vs. brand name • Over-optimized anchor text • Total number of links • Diversity
  • 10. Social Media & Ranking In Search Results Read More >> SearchEngineLand.com Guide To SEO: Chapter 6 @SEngineLand Social Reputation Social Shares • Social Signals=“Votes” in SERPs • Authentic vs. Fake accounts • Engage with customers • Quality vs. Quantity of shares • Impact on personalized SERPs
  • 11. Trust, Authority, Identity & Search Rankings Read More >> SearchEngineLand.com Guide To SEO: Chapter 7 @SEngineLand Authority Signals Site History Identities & Entities • Sentiment • Reviews • Ratings • Domain age • Past penalties • People • Places • Things
  • 12. Personalization & Search Engine Rankings Read More >> SearchEngineLand.com Guide To SEO: Chapter 8 Results by Country City Metro / Region Signed In/ Preferences Social Connections • TLDs • Hosting • Global SEO • Local Search • Mobile SEO • Search History • Social Votes • “Cards” • Trusted Opinions @SEngineLand
  • 13. Violations & Search Engine Spam Penalties Read More >> SearchEngineLand.com Guide To SEO: Chapter 9 Thin Content Ad Heavy KW Stuffing Hidden Text Cloaking Paid Links Link Spam DCMA @SEngineLand
  • 14. Get Search Engine & SEO News Daily VISIT: SearchEngineLand.com • Subscribe to our daily “SearchCap” email newsletter CONNECT: • twitter.com/sengineland • facebook.com/searchengineland • plus.google.com/+SearchEngineLand http://searchengineland.com/seotable @SEngineLand
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