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Facebook Dynamics & 10 Basic Learnings

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A presentation & few basic dynamics & 10 basic tips to get brand exposure on Facebook. Learn how to harness social currency to drive buzz & Encourage positive conversations to drive advocacy. More details on http://www.mediazo.com/social-media/dynamics-facebook/
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  • 1.    Facebook  Dynamics  &     10  Basic      Learnings
  • 2. Dynamics  that  you  should  know  about  Fanpages Affinity Time  Decay Weight
  • 3. Dynamics  that  you  should  know  about  Fanpages Affinity Determined  by  the  amount  of  interaction  between  any  two  given  Facebook  users.  the  more  you  interact  with  a  fan,  the  more  likely  your  posts  will  show  up  in  that  fan’s  newsfeed.
  • 4. Dynamics  that  you  should  know  about  Fanpages In  a  Post,  A  share,  for  example,  carries  more  weight  than  a  comment,  a  comment  is  weightier  than  a  Like Weight and  a  Like  ‘weighs’  more  than  a  click  on  the  post.
  • 5. Dynamics  that  you  should  know  about  Fanpages Time  Decay Refers  to  post  timeliness.  Like  any  piece  of  news,  the  older  it  becomes,  the  less  relevant  and  important  it  is,  thus  less  likely  to  appear  in  newsfeeds.
  • 6. 10  Basic  Learnings
  • 7. #1 Be personal : Make it connectwith people. Talk as agonyaunt or fun loving team mate.
  • 8. #2 Relate each picture with yourservices to solve the dual purpose of making it visually attractive & selling your services
  • 9. #3 Contest launched should have clear role definition.Make prizes real or virtual butremember to include it.
  • 10. #4 Its okay to be humorous at times
  • 11. #5 Put across your employees at times : Show your corporateculture, it helps to strengthenthe connect with the audience.
  • 12. #6 Remember & respond to thecomments made by followers on your priority basis
  • 13. #7  Mind  the  Time Make your post fall in the righttime & with the known or researched demographics.Learn about the hours of the day & hours of the time.
  • 14. #8  Frequency  Note Half life of your post is in thefirst 3 hours. So push & postnew update once you see the interest of your audience weening off.
  • 15. #9  Ask  Questions Discussing events shows your audience about your connection with the current world & recent happenings.Make  Sure  you  ask  question  within  YOUR  Brand  Guidelines
  • 16. #10  Mixed  Bag Mix & match your content todirectly link with people.Photos of happy customers,employees, case studies, humorous jokes, Polls for fun orresearch, fill in the caption. Newproduct tips & Run a contest.
  • 17. How  it  Helps?
  • 18. This  Helps  to Build loyalty, engagement and brand experience
  • 19. This  Helps  to Strengthen the emotionalconnection with the brand by building relationship
  • 20. This  Helps  to Harness social currency todrive buzz
  • 21. This  Helps  to Encourage positiveconversations to driveadvocacy
  • 22. This  Helps  to Strengthen the emotionalconnection with the brand by building relationship
  • 23. This  Helps  to Harness social currency todrive buzz
  • 24. This  Helps  to Encourage positiveconversations to driveadvocacy
  • 25. Thank youhoney@mediazo.com +91.9811396858 www.mediazo.com
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